Identitas Gaya Hidup dan Budaya Konsumen dalam Mengkonsumsi Brand The Executive
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Abstract
Humans not only buy the needed goods, but also the brand. Brand goods are self-pride. Buying reputable brands creates a feeling of "more" in the user. With shopping, consumers not only consume the material value or utility value of the goods they buy, but also what the goods indicate. This research departs from J. Baudrillard's thoughts on consumption trends and cultural signs. Researchers use ads from The Executive products. This product is then not only for formal wear, but also for other types of clothing until now become a lifestyle brand.
Keywords: Identity, Culture, Consumption
References
Buku
Featherstone, Mike, 1999, Consumer Culture and Postmodernism, Sage Publication
Baudrillard, Jean, 1998, The Consumer Society: Myths and Structures, London: Sage Publications
Barthes, Roland, 1972, Mythologies, Jonathan Cape Ltd
Lury, Celia. 1998. Budaya Konsumen. Diterjemahkan oleh Hasti Y. Champion. Jakarta : Yayasan Obor Indonesia.
Jurnal
Alfira Astari & Selu M. Kushendrawati. Jurnal FIB IU. Fenomena Masyarakat Konsumen Pada Era Kontemporer. 2013
Alfitri. Jurnal, Majalah Emperika Volume XI, No : 01, 2007. Budaya Konsumerisme Masyarakat Perkotaan.
Internet
http://www.academia.edu/9523802/Consumer_Behavior_on_Fashion_Apparels
http://swa.co.id/business-strategy/marketing/inovasi-tiada-henti-busana-the-executive
https://sanibudiana.wordpress.com/2011/02/25/fashion-komoditas-di-era-modern/
Featherstone, Mike, 1999, Consumer Culture and Postmodernism, Sage Publication
Baudrillard, Jean, 1998, The Consumer Society: Myths and Structures, London: Sage Publications
Barthes, Roland, 1972, Mythologies, Jonathan Cape Ltd
Lury, Celia. 1998. Budaya Konsumen. Diterjemahkan oleh Hasti Y. Champion. Jakarta : Yayasan Obor Indonesia.
Jurnal
Alfira Astari & Selu M. Kushendrawati. Jurnal FIB IU. Fenomena Masyarakat Konsumen Pada Era Kontemporer. 2013
Alfitri. Jurnal, Majalah Emperika Volume XI, No : 01, 2007. Budaya Konsumerisme Masyarakat Perkotaan.
Internet
http://www.academia.edu/9523802/Consumer_Behavior_on_Fashion_Apparels
http://swa.co.id/business-strategy/marketing/inovasi-tiada-henti-busana-the-executive
https://sanibudiana.wordpress.com/2011/02/25/fashion-komoditas-di-era-modern/
Published
2017-05-26
How to Cite
Rafa’al, M. (2017). Identitas Gaya Hidup dan Budaya Konsumen dalam Mengkonsumsi Brand The Executive. Jurnal Komunikasi Profesional, 1(1). https://doi.org/10.25139/jkp.v1i1.173
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