Pergeseran Merek Smartphone di Indonesia dalam Perspektif Postmodernisme
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Abstract
This research analyses the cause of smartphone brand shift in Indonesia during the period of five years in the period 2011 - 2016 which viewed from the perspective of postmodernism. This study proves that the shift of smartphone brand sales in Indonesia is influenced by the massive onslaught of advertising done by smartphone vendors (smartphone industry capitalist) to the consumer. So these advertisements obscure the reality (functional value) with the formation of symbols of communication that is not real so as to create a simulacra space that makes smartphone users stuck to the value of marks or symbols of smartphone products to simply meet the false social lifestyle. It certainly triggers the emergence of a strong consumerism culture and feared to cause poverty life of the people.
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Baudrillard, J. (2006). Ekstasi Komunikasi. Yogyakarta: Kreasi Wacana Yogyakarta.
Baudrillard, J. (2004). Masyarakat Konsumsi. Yogyakarta: Kreasi Wacana Yogyakarta.
Gamble, S. (2010). Pengantar Memahami Feminisme dan Post-Feminisme. Yogyakarta : Jalasutra.
Gooner, R. A., Morgan, N. A., & Perreault Jr, W. D. (2011). Is retail category management worth the effort (and does a category captain help or hinder)?. Journal of Marketing, 75(5), 18-33.
Hendriana, E. (2015). Ekonomi Kreatif: Rencana Pengembangan Periklanan Nasional 2015-2019. Jakarta: PT. Republik Solusi.
Hidayat, M. W. (2016). IDC Rilis Data Pasar Smartphone Indonesia pada 2015, Siapa Juara?. Jakarta : IDC Research Report (https://Liputan6.com).
Indonesia-Investment (2016). Which Brands Dominate the Smartphone Market in Indonesia? Indonesia : according to IDC Research Report (https://www.indonesia-investments.com/news/todays-headlines).
Jones, S. (2002). Encyclopedia of New Media. USA: Sage Publications.
KEA European Affairs. (2006). The Economy of Culture in Europe: A Study Prepared for the European Commission (Directorate-General for Education and Culture). EC.
Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran jilid 1. Jakarta: PT. Prehallindo.
Mulyana, Deddy. (2013). Metode Penelitian Komunikasi: Contoh-Contoh Penelitian Kualitatif dengan Pendekatan Praktis. Bandung: PT. Remaja Rosdakarya Offset.
Samuels, Robert. (2010). New Media, Cultural Studies, and Critical Theory after Postmodernism. USA: Palgrave Macmillan.
Schiffman, L. G., & Kanuk, L. (2010). Consumer Behavior Global Edition (10 th International Edition).
StatCounter Global Stats. (2017). Mobile Vendor Market Share in Indonesia from 2011-2013. StateCounter Global Stats (http://gs.statcounter.com).
Strinati, Dominic. (2010). Popular Culture : Pengantar Menuju Teori Budaya Populer. Yogyakarta: Ar-Ruzz Media.
Wajcman, J. (2006). The gender politics of technology. In: Goodin, Robert E. and Tilly, Charles, (eds.) The Oxford Handbook of Contextual Political Analysis. Oxford University Press, Oxford, UK.
Wijaya, A. (2013). Analisa pengaruh perceived quality terhadap perceived value konsumen pengguna internet mobile XL di Surabaya. Jurnal Strategi Pemasaran, 1(1).
Winarno, B. (2008). Rumah iklan: upaya Matari menjadikan periklanan Indonesia tuan rumah di negeri sendiri. Jakarta: Penerbit Buku Kompas.
Published
2018-07-14
How to Cite
, & . (2018). Pergeseran Merek Smartphone di Indonesia dalam Perspektif Postmodernisme. Jurnal Studi Komunikasi, 2(2). https://doi.org/10.25139/jsk.v2i2.379
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