THE INFLUENCE OF SOCIAL MEDIA, SEARCH ENGINE OPTIMIZATION, CONTENT STRATEGY, AND FINANCIAL REPORT QUALITY ON BUSINESS GROWTH

Novi Darmayanti; Abdul  Manaf Dientrimei; Moh Ali Wafa; Fella Imama Nurun Najjah; Amirah binti Jamil

doi:10.25139/jaap.v8i2.8782

Novi Darmayanti universitas islam darul ulum
Abdul Manaf Dientrimei Universitas Islam Darul 'Ulum
Moh Ali Wafa Universitas Islam Darul 'Ulum
Fella Imama Nurun Najjah Universitas Islam Darul 'Ulum
Amirah binti Jamil Universiti Malaysia Kelantan

https://doi.org/10.25139/jaap.v8i2.8782

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Abstract

ABSTRACT

This study aims to examine the influence of social media, search engine optimization, content strategy, and financial report quality on business growth (A Study on Micro-Enterprises in Lamongan Regency). This research was conducted in Lamongan, involving 99 micro-enterprise owners throughout Lamongan Regency as respondents. This quantitative study employs multiple linear regression. The technique is processed with SmartPLS to analyze several hypotheses. The inter-correlation model between the four variables in this study reveals that social media, content strategy, and financial report quality have a significant correlation with business growth; however, the search engine optimization variable does not have a significant correlation with business growth.

Keywords: Social Media, Search Engine Optimization, Content Strategy, Financial Report Quality.