Wanasekar Forest Legend As Inspiration In The Creation Of Logo Design For Tengger’s Typical Batik Products

Abstract

In general, a logo has all the philosophies and concepts that ultimately have quality and can function as a symbol, the identity of a product. specific organization or company. This article visualizes the logo through a legend that has long developed in the Tengger area, namely the Wanasekar Forest Legend. There are several stages in the process of creating this logo, starting from reading the results of the study literature, the stage of creating a rough logo sketch, and digitizing the logo using editor software. The theories used in the logo creation process include philosophical theory, aesthetic theory, design theory, and digitization theory. This logo creation method is based on the SP Gustami theory, namely the exploration stage, the design stage, and the embodiment stage. As a result, the visual logo created resembles the shape of a senikir leaf symbolizing the Legend of the Wanasekar Forest, has a leaf stalk in the shape of the letter "D" at the base which is a visualization of the initials "Dadap Putih", a person who started the formation of villages in Tengger. With the creation of a batik product
logo that visualizes a legend, it is hoped that it can be used as a special identity, increasing the attractiveness and selling value of Tengger's typical batik products. the formation of villages in Tengger.