Exploring The Impact of Artificial Intelligence on Pantun Creativity

Abstract

This research explores the influence of artificial intelligence (AI) applications, such as ChatGPT and Copilot, in creating pantun, a form of oral literature rich in cultural value. Utilizing a mixed-methods approach, the study evaluates the benefits, risks, and
perspectives of literary figures regarding AI’s role in the creative process. Findings indicate that AI can enhance efficiency, provide inspiration, and offer accessibility to beginners. However, it also presents challenges, such as potential declines in creativity, homogenization of works, and concerns regarding the quality and originality of pantun. While some literary figures perceive AI as a beneficial tool, others are skeptical about its effects on traditional literary values. This research underscores the importance of education, human-AI collaboration, and cultural awareness to preserve the quality of literary works in the digital age.
Keywords: artificial intelligence (AI); pantun; literature; creativity; literary creation.