Lokasi, kepuasan layanan, dan fasilitas pada keputusan menginap di hotel midtown residences surabaya

  • Universitas dr Soetomo
  • Universitas dr Soetomo
Abstract views: 174 , PDF downloads: 258

Abstract

This study aims to determine the effect of location, service quality, and the influence of facilities on the decision to stay at Midtown Residence Surabaya either simultaneously or partially. The analytical tool used is to tabulate the questionnaire, collect data in the form of validity tests and reliability tests. In this study, samples taken were 100 respondents. Determination of the sample using purposive sampling method, the analysis technique using the Multiple Linear Regression Test, the Coefficient of Determination, and Hypothesis Test. Based on the results of the study, it was concluded that the validity test of all variable indicators proved to be valid because the value of Rhitung> Rtabel. For the reliability test of all variables, the cronbach alpha value was obtained> 0.6, so it was declared reliable. The equation Y = 4,937 + 0,313 X1 + 0,159X2 + 0,337 X3 is obtained in the Multiple Linear Regression Test. The determination coefficient test shows that the calculated correlation value is 0.649 or 64.9% which indicates a positive relationship between the independent variables and the dependent variable. Hypothesis Testing F test (simultaneous) proved to be influential with a value of 0.000. T test (partial) t test value (partial) location (0.04 <0.05), service quality (0.02 <0.05), and facilities (0.00> 0.05).

 

Keywords: location; service satisfaction; decision to stay overnight

References

Agus Sulastiyono (2006). Manajemen Penyelenggaraan Hotel. Bandung; Alfabeta. Cristina Widya Utami, 2006. Manajemen Ritel (Strategi dan Implementasi Ritel Modern); Jakarta: Salemba Empat.
Engel,J.F. 2018. Perilaku Konsumen. Jakarta: Penerbit Binarupa Aksara Ferdinand, Agustiy 2006. Metode Penelitian Manajemen. Badan Penerbit Universitas Diponegoro, Semarang.
Hanink, D.M., 1997. Principles and Applications of Economic Geography. New Jersey: John Wiley & Sons, Inc.
Heizer, Jay dan Render, Barry. 2006. Manajemen Operasi (Edisi 7). Salemba Empat, Jakarta.
Indrasari, M., Hapsari, I. N., & Sukesi, S. (2019). Customer loyalty: effects of sales information system, marcomm, and brand ambassadors. Jurnal Studi Komunikasi, 3(2), 182-198.
Kodir, A., & Susilo, D. (2015). CSR dan PR: Sinergitas, Kritik, dan Diskursus Budaya Komunikasi Tanggung Jawab Perusahaan. Surabaya: CV. M-Brothers Indonesia.
Kotler, Philip (2008). Prinsip – Prinsip Pemasaran Manajemen, Jakarta : Prenhalindo.
Kotler, Philip, 2007, “Manajemen Pemasaran”. Jilid 2,Edisi 12, PT Indeks, New Jersey
Kurtz D.L. et Clow K.E. (2008), Services marketing, John Wiley & Sons, New York
Lupiyoadi, Rambat & A Hamdani, 2018. “Manajemen Pemasaran Jasa”. Jakarta : Salemba Empat
Lupiyohadi, Rambat, 2001 “Manajemen pemasaran”,Salemba Empat, Jakarta. Sekaran, U. (2009), “Research Methods for Business: A Skill Building Approach”. 5th ed., New York : John Willey & Sons, Inc.
Sugiyono. 2009. Statistika Untuk Penelitian. CV. Alfabeta, Bandung.
Sulistiono, Ari Budi, 2010, “Pengaruh Kualitas Pelayanan, fasilitas, dan lokasi terhadap keputusan menginap”, Semarang : Fakultas Ekonomi Universitas Diponegoro
Sumarwan, Ujang. (2011). Perilaku Konsumen, Teori dan Penerapannya Dalam Pemasaran. Ghalia Indonesia, Jakarta
Tjiptono, Fandy, 2006,” Manajemen Jasa”, Andy Offset, Yogyakarta.
Zeithaml L, Valerie A; A. Parasuraman; Leonardo L. Berry, 1998, “Servqual a multiple-item scale for measuring consumer perception of service quality”. Journal of Retailing, Vol. 64, no. 1, pp 12-37
Mario D Soteriades. Animation Facillities and Service in Resort Hotels, Evidence from Greece\
Kumar Satyam, Roopali Sharma, 2012, “An Analysis of The Implication of Conflict Management in The Hospitalily Industry”. Journal of International Conference on Hotel and Business Management, India Muzamil Muhammad, Abdul Qadeer, 2018, “Impact of Different Factors in Creation of World of Mouth at Hospitality Industry”. Journal of Hotel & Business Management, Pakistan
Published
2019-10-01
Section
Articles