Sinergi : Jurnal Ilmiah Ilmu Manajemen <p><strong>SINERGI : Jurnal Ilmiah Ilmu Manajemen</strong>, issued by the Magister of Management Program in Economics and Business Faculty, University of DR Soetomo. Promote studies in management human resources and marketing field, strengthen science knowledge exchange with other institutions. Editors accept article submissions are written in English, which is writing a fresh and objective good of results of research and critical analysis in the field of business and management. <strong>SINERGI : Jurnal Ilmiah Ilmu Manajemen</strong> published twice a year in March and September.</p> <p><strong>SINERGI : Jurnal Ilmiah Ilmu Manajemen</strong> invites enthusiasts studies&nbsp; to contribute articles in accordance with scientific standards. Editors reserve the right to revise without changing the content and purpose of writing.</p> <p><span lang="id">Acces these articles, just click <a href="" target="_blank" rel="noopener">ARCHIVES</a><br></span></p> <p>P-ISSN :&nbsp;<a href="" target="_blank" rel="noopener">2087-4987</a> &amp;nbsp &amp;nbsp E-ISSN :&nbsp;<a href="" target="_blank" rel="noopener">2549-0419</a></p> Economic and Bussiness Faculty, Dr Soetomo University en-US Sinergi : Jurnal Ilmiah Ilmu Manajemen 2087-4987 THE INFLUENCE OF THE DARE TO BE BARE CAMPAIGN ON BRAND IMAGE ON INSTAGRAM @RAIKUBEAUTY <p>A woman's beauty comes from within, not from the outside. Raiku Beauty is able to establish itself amid its long-established beauty product competitors, despite its youth. Through @RaikuBeauty, Raiku Beauty uses Instagram to transmit messages and communicate a product in order to establish a brand image. The goal of this research was to determine whether there is an effect of @Raikubeauty Instagram social media content on the dare to be bare campaign on the Image Raiku brand. Quantitative explanatory research is used, including data collection techniques in the form of surveys. The population consisted of @Raikubeauty followers, with a sample size of 395 responses calculated using the Taro Yamane formula, and the hypothesis was tested using simple linear regression. The findings of hypothesis testing suggest that social media content on Instagram regarding the campaign dare to be bare has a substantial effect on brand image by 60.2 percent. This suggests that the dimensions of campaign-related social media material have an impact on brand image.</p> Copyright (c) 2021 Sinergi : Jurnal Ilmiah Ilmu Manajemen 2021-09-30 2021-09-30 11 2 1 17 10.25139/sng.v11i2.4136 MAGGOT BSF CULTIVATION DEVELOPMENT STRATEGY AS ECONOMIC RESILIENCE DURING PANDEMIC <p>This research is motivated by the large amount of waste that accumulates in many areas in Indonesia, especially household organic waste. The accumulated amount of waste is caused by the processing that is still not optimal to reduce the capacity of the amount of waste. Mr. Bilal's maggot cultivation business is a proven effective way to reduce the capacity of household organic waste in his village. The purpose of this study was to study the profile of maggot cultivation in Karang Pilang District, to analyze the prospects for the development of maggot cultivation during the covid pandemic, to determine a cultivation development strategy that is in accordance with the conditions and potential in the city of Surabaya.</p> <p>The population used in this study were all maggot cultivators in the city of Surabaya. The sample in this study was Maggot BSF cultivator Mr. Bilal in Kedurus village, Karang Pilang sub-district, Surabaya. The sampling method is the Accidental Sampling technique. The method used in this research is descriptive qualitative method. Data analysis using descriptive-qualitative analysis, without using quantitative techniques.</p> <p>The price of maggot is set according to the expenses that have been incurred during the production process and add a percentage to the profit to get a profit. Marketing strategy, introduce more to consumers in order to increase income or more profit, provide the best service, implement a selling system by upholding honesty when explaining maggot with honest conditions, with this attitude consumers will be happy and like this place of cultivation.</p> Copyright (c) 2021 Sinergi : Jurnal Ilmiah Ilmu Manajemen 2021-09-30 2021-09-30 11 2 18 20 10.25139/sng.v11i2.4153 SOCIAL IMPACT OF FINANCIAL TECHNOLOGY AND ISLAMIC ECONOMICS EDUCATION <p><em>The purpose of this study is to test hypotheses about how the impact of financial technology (Fintech) and Islamic economic education in improving social welfare. Correlational quantitative research was chosen to reveal the social impact of the two variables. The research population is all people in Lampung Province, Indonesia who are educated in Islamic economics, who at the time of the study were at least sitting in the fifth semester undergraduate program. The sample is 308 people or 10% of the population of 3080 people. Data were collected using a questioner that was shared using Google Form. Data analysis was performed using a structural equation model (SEM) approach with the Lisrel 8.80 program. The results showed that, the social impact of utilizing financial technology and Islamic economic education includes two aspects, namely positive and negative impacts which are all related to people's economic behavior, economic learning, and psychological and spiritual health. Positive impacts dominate more than negative impacts.</em></p> Copyright (c) 2021 Sinergi : Jurnal Ilmiah Ilmu Manajemen 2021-09-30 2021-09-30 11 2 22 33 10.25139/sng.v11i2.4155 THE EFFECT OF WORK MOTIVATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE <p>Human resources management is one that is needed in the era of globalization. Every organizational goal always expects resources that are able to work effectively and so that the company can be achieved. Human Resources is a central factor in an organization. The research objective is to determine the effect of work discipline and work motivation on employee performance at Kopitiam Cafe and Restaurant partially and simultaneously. Research method with associative method then using a quantitative descriptive approach. Multiple linear regression is a data analysis technique. The results of this study are as follows: The more disciplined an employee is in working, the more employee performance increases. The effect of these variables is significant positive . The more an employee is motivated to be enthusiastic about work, the more employee performance increases. The effect of these variables is significant positive. The more disciplined an employee is in working and the more motivated an employee is to be enthusiastic at work when combined simultaneously, the more employee performance increases. The effect of these variables is significant positive.</p> Copyright (c) 2021 Sinergi : Jurnal Ilmiah Ilmu Manajemen 2021-09-30 2021-09-30 11 2 34 42 10.25139/sng.v11i2.4158 FINANCIAL RATIO ANALYSIS IN PREDICTING FINANCIAL DISTRESS OF FOOD AND BEVERAGE COMPANIES WITH LOGISTIC REGRESSION <p><em>The purpose of this study is to analyze the effect of financial ratios such as leverage, liquidity, activity, and profitability on the possibility of financial distress (financial distress). The population in this study are all food and beverage companies listed on the Indonesia Stock Exchange in the period 2017 - 2020 totaling 30 companies. The samples taken were 6 food and beverage companies using a purposive sampling technique, namely the selection of samples based on certain criteria. The number of observations that were processed and analyzed were 18 observations. Logistics Regression is the method used in this research. The results showed that the activity ratio and leverage ratio had a significant effect on predicting financial distress, while the liquidity ratio and profitability ratio had no significant effect on predicting financial distress..</em></p> Copyright (c) 2021 Sinergi : Jurnal Ilmiah Ilmu Manajemen 2021-09-30 2021-09-30 11 2 43 49 10.25139/sng.v11i2.4157 KNOWLEDGE-BASED VARIABLES IN THE SUSTAINABILITY OF PRIVATE UNIVERSITIES IN EAST JAVA <p><em>Organisational sustainability is closely linked to the organisation's brand image in the eyes of stakeholders and the wider community. Each organisation can build a positive image through effective communication or innovative marketing models, one of which is social media. Social media is the most appropriate means of communication and marketing for universities to recruit prospective students. This study analysed the role of knowledge-based variables in building higher education sustainability, as universities are knowledge institutions and always maintain or develop knowledge through research activities. Knowledge-based variables include Intellectual Capital, University Management Intelligence, and Social Media. Based on this, this research aimed to find out the significance of knowledge-based variables in the sustainability of private universities in East Java. This research focused on human behaviour by using a survey with a quantitative approach and data collected through a questionnaire. This study concludes that Social Media Marketing does not reduce the impact of intellectual capital on private universities' sustainability in East Java. Social Media Marketing does not reduce the impact of the University Managerial Intelligence on the sustainability of private universities in East Java.</em></p> Copyright (c) 2021 Sinergi : Jurnal Ilmiah Ilmu Manajemen 2021-09-30 2021-09-30 11 2 50 65 10.25139/sng.v11i2.4108