Sinergi : Jurnal Ilmiah Ilmu Manajemen <p><strong>SINERGI : Jurnal Ilmiah Ilmu Manajemen</strong>, issued by the Magister of Management Program in Economics and Business Faculty, University of DR Soetomo. Promote studies in management human resources and marketing field, strengthen science knowledge exchange with other institutions. Editors accept article submissions are written in English, which is writing a fresh and objective good of results of research and critical analysis in the field of business and management. <strong>SINERGI : Jurnal Ilmiah Ilmu Manajemen</strong> published twice a year in March and September.</p> <p><strong>SINERGI : Jurnal Ilmiah Ilmu Manajemen</strong> invites enthusiasts studies&nbsp; to contribute articles in accordance with scientific standards. Editors reserve the right to revise without changing the content and purpose of writing.</p> <p><span lang="id">Acces these articles, just click <a href="" target="_blank" rel="noopener">ARCHIVES</a><br></span></p> <p>P-ISSN :&nbsp;<a href="" target="_blank" rel="noopener">2087-4987</a> &amp;nbsp &amp;nbsp E-ISSN :&nbsp;<a href="" target="_blank" rel="noopener">2549-0419</a></p> en-US (Meithiana Indrasari) (Dwi Arianto) Wed, 31 Mar 2021 21:19:08 +0700 OJS 60 WORK PERFORMANCE THROUGH EDUCATION LEVEL, AGE, AND EXPERIENCE AT UNIVERSITAS PGRI ADI BUANA SURABAYA <p>The competence of educational personnel is one of the success factors for the sustainability of the Teacher Training Institute which must be regulated dynamically. One of the fundamental things related to the performance of educational personnel is the competence they have. This competence is influenced by many factors including education level, age, and experiences. The three of them are components that affect the productivity and performance of the educational personnel in the Universitas PGRI Adi Buana Surabaya. The education level data, age, and experiences were collected through the documentation, while the performance of education personnel was collected through a questionnaire. The hypothesis was tested using a quantitative analysis using statistical test tools. The results of this study indicate that (1) the education level has a significant effect on the performance of educational personnel by 10.1%; (2) age does not have a significant effect on teaching staff performance; (3) experience has a significant effect on the performance of educational personnel by 11.4%; and (4) education level, age, and experience have a significant simultaneous effect on the performance of the educational personnel at the Universitas PGRI Adi Buana Surabaya by 21.8%. This is indicated by the sig value &lt;.05 for the education level, age, and experience.</p> Bisma Arianto, Fachrudy Asj’ari ##submission.copyrightStatement## Wed, 31 Mar 2021 21:13:25 +0700 NATIONAL DEFENSE MODEL BASED ON DATA SOVEREIGNTY: STRATEGY TO OVERCOME THREATS IN DIGITAL ERA <p align="center"><strong>ABSTRACT</strong></p><p align="center"><strong><em> </em></strong></p><p><em>Threats to national defense and security always develop along with technological advancements. The threat does not only come from the real world which involves physical attacks, but can also come from cyberspace in the form of attacks on the security of state data. The purpose of this research is to develop a national defense model based on the concept of data sovereignty to overcome various threats that come from the digital world. The type of this research is descriptive qualitative with research data in the form of secondary data collected using literature studies and analyzed using qualitative techniques. The model of national defense based on data sovereignty illustrates the components needed to shape national defense. These components consist of policy, institutional, law enforcement, and various other components that contribute to building data sovereignty.</em></p><p><em> </em></p><p><strong><em>Keywords</em></strong><em>: Data Sovereignty, National Defense and Security, Digital Era, Cyber Threats</em></p> januar arief martharaharja, romie oktovianus bura ##submission.copyrightStatement## Wed, 31 Mar 2021 21:13:29 +0700 BOJONEGORO'S ECONOMIC GROWTH STRATEGY: TURNING CURSES INTO BLESSINGS The purpose of this study is to analyze the economic dan resources growth in Bojonegoro using six pillars sustainble development in order to improve it's human capital and capital resources. This study was conducted in Bojonegoro, using qualititave approach with the level of explanation descriptive. As for the type of data used in this research included in this type of qualitative data. Data collection techniques used self inqury secondary data analysis include, observation and documentation. The data analysis technique used in this research is a descriptive technique which includes three stages of analysis, namely data reduction, data display and conclusion drawing/verification. The result show that in general, the six pillars of Bojonegoro's sustainable development as stated in the previous discussion are basically the choice of the path of transformation, but it is still necessary to confirm how this scenario will be followed. For this, it is necessary to affirm what must be transformed, namely the six elements of Bojonegoro's transformation, Vision Transformation, Vision for Economic Development, Environmental Vision, Social Vision, Fiscal Policy Vision,Vision of the Bureaucracy, Vision of Leadership Suyoto Suyoto, Fery Permana Adi ##submission.copyrightStatement## Wed, 31 Mar 2021 21:13:32 +0700 CHALLENGE ON REGIONAL ECONOMIC IMPACT DURING COVID 19 OUTBREAKS <p>Indonesia officially declared the first case of the corona virus infection that caused Covid-19 in early March 2020. Since then, various counter measures have been taken by the government to reduce the impact of the Covid-19 outbreaks in various sectors. Restrictions on community activities affect business activities which led to economics declination.</p><p>This study aims to estimate the impact of the COVID-19 outbreaks on the regional economics development.  This research using composite index to estimate the challenge COVID-19 outbreaks  on the regional economic and this was carried out by building an index composite showing the severity of health on one hand and economic performance on the other.</p>This research shows, 34 provinces in Indonesia can be classified into four quadrants: 1) health improving and the economy is improving, 2) health is improving and the economy is deteriorating, 3) health worsening and the economy is improving, and 4) health is deteriorating and the economy is deteriorating. This study aprovide suggestions in order to be more accurate in identifying problems and finding precise solutions, the local government should collect data and research on economic aspects in a fast and precise way, namely 1) the level of the COVID-19 outbreak in the province, 2) risk factors for natural disasters, 3), factors characteristic of economic problems, 4) fiscal burden factors. Sambari Radianto, Tri Cicik Wijayanti, Naurah Aurelia ##submission.copyrightStatement## Wed, 31 Mar 2021 21:13:35 +0700 MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS <p><em>Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.</em></p><p><em>Keywords: </em><em>MS Glow For Men, Digital Marketing Strategy; Men’s Facial Care, Instagram; Content Analysis.</em></p> Daniel Susilo, Teguh Dwi Putranto, Charles Julian Santos Navarro ##submission.copyrightStatement## Wed, 31 Mar 2021 21:13:40 +0700 THE EFFECT OF ASSOCIATED MEDIATION, LOYALTY, BRAND IMAGE AND THE QUALITY ACCEPTED TO THE EQUITY OF THE BRAND One of the essential topics in marketing management is subject to brand equity. Initially, brand equity was recognized to can be given to bring added value to a product in the means corporate brand name. It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the organization to create and build intense brand name organization experiences that will influence the decision-making process to brand name organization choice for membership. Thus, this study aims to prove and analyze the indirect influence amongst the brand equity dimensions on brand equity. For this study's purpose, brand equity dimensions include brand awareness, brand association, brand loyalty, brand image and perceived quality. In this study, a sum of 120 usable questionnaires from cooperation enterprises active membership was gathered. The result indicates that only a mediating influence brand loyalty of brand association on brand equity, and a mediating influence the perceived quality of the brand image on brand equity. Sarwani Sarwani, Heru Suprihhadi, Andry Herawati ##submission.copyrightStatement## Wed, 31 Mar 2021 21:13:42 +0700