Sinergi : Jurnal Ilmiah Ilmu Manajemen

What Leads to Counterproductive Work Behavior? Predicting The Effect of Resistance to Change

Miftachul Mujib, Masitha Fahmi Wardhani, Rudi Kurniawan — Mon, 25 Sep 2023 10:28:40 +0700

There is still limited literature on organizational change management that focuses on examining the impact of resistance to change on deviant work behavior. This study examines the effect of resistance on changes in counterproductive work behavior. Change information is proposed as a moderating variable in the effect of resistance on changes to counterproductive work behavior. This study took a population of lecturers in the context of organizational change in higher education institutions with the establishment of the MBKM Curriculum as a substitute for the previous curriculum. Data were obtained from a sample of 156 using a random sampling technique. Data analysis used the SEM-PLS technique with the Warp-PLS application. The study results prove that resistance to change has a positive effect on counterproductive work behavior. However, the study results contradict the second hypothesis, where the moderating effect of change information is positive. These results contribute to developing organizational change management literature that has not been studied before by providing evidence that resistance to change can lead to counterproductive work behavior. The results of this study also explain the need for organizations to deal with resistance to organizational change shown by employees so that it does not lead to behavior that is detrimental to the organization, such as counterproductive work behavior

Factors in Influencer Marketing That Affect Generation Z's Impulse Buying Behavior on Instagram

Fadhilah F, Galih Ginanjar Saputra — Mon, 25 Sep 2023 00:00:00 +0700

Influencer marketing is one of the strategies used to influence consumers in deciding on purchases through Instagram social media. However, along with the development of Instagram social media, the number of influencers on Instagram social media has also grown, which makes it difficult for brands to choose the right influencers to influence Generation Z to make purchase decisions. Generation Z, the majority of Indonesia's population, is the digital generation that most often makes online purchases. The phenomenon of impulse buying or unplanned purchases is a phenomenon that can be an opportunity for business actors to develop their marketing strategies to increase sales. This study aimed to analyze the factors that can influence the impulse buying behavior of Generation Z on Instagram. The survey was conducted based on a sample of 109 Instagram users in Indonesia who had made impulse purchases because they saw content uploaded by Influencers on Instagram. The results of this study state that factors in influencer marketing that can influence the impulse buying behavior of Generation Z on Instagram social media are source credibility moderated by the type of influencer. Source credibility has 3 components: expertise, attractiveness, and trustworthiness. At the same time, the type of influencer is divided into micro-influencers and macro-influencers, which are measured based on the number of followers they have. Furthermore, the findings from this study have beneficial implications for developing effective Instagram marketing communication strategies with the Generation Z target market.

Keywords: Generation Z, Impulse Buying, Source Credibility, Influencer Marketing

Influence Commitment Organization, Transformational Leadership On Performance Through Organizational Citizenship Behavior RSUD Bhakti Dharma Husada Surabaya

Rianita Etty Mardyastuti1 — Mon, 25 Sep 2023 10:43:21 +0700

Regional Public Hospital (RSUD) Bhakti Dharma Husada Surabaya City is one form of facility in an effort to develop and improve services in the health sector. Initial indications found at the Bhakti Dharma Husada Hospital in Surabaya City indicate that there are still deficiencies in providing services which indicate the lack of maximum performance of existing employees. The purpose of this study was to examine and analyze the influence of Organizational Commitment and Transformational Leadership on Employee Performance through Organizational Citizenship Behavior in Employees of Bhakti Dharma Husada Hospital, Surabaya City. The sample population is employees at the Bhakti Dharma Husada Hospital in Surabaya City with a total of 113 employees. The sampling technique used is saturated sampling technique. Source of data used is primary data. The research method uses quantitative methods. Data collection techniques using a questionnaire. The analysis technique chosen to analyze the data is The SEM using PLS. The results of the study show that Organizational Commitment and Transformational Leadership affect Employee Performance and Organizational Citizenship Behavior at Bhakti Dharma Husada Hospital, Surabaya City; Organizational Citizenship Behavior has a significant effect on Employee Performance; while Organizational Commitment and Transformational Leadership have a significant influence on Employee Performance through Organizational Citizenship Behavior at RSUD Bhakti.

The Effect of Service Quality, Reputation, and Perceived Price on Purchase Decisions with Customer Satisfaction as an Intervening Variable (Study on Parents of Students at Ciputra School Surabaya)

Widarso Bekti Kumoro, Denpharanto Agung Krisprimandoyo — Tue, 17 Oct 2023 00:00:00 +0700

The purpose of this study is to test and analyze the influence of Service Quality, Reputation, and Perceived Price on Purchase Decisions and Customer Satisfaction among parents of Ciputra School Surabaya students, as well as to test and analyze the mediating role of Customer Satisfaction in the influence of Service Quality on Purchase Decision and the power of Reputation on Purchase Decision. Service Quality (X1), Reputation (X2), Perceived Price (X3), Customer Satisfaction (Z), and Purchase Decision (Y) are the variables analyzed in this study. Path analysis (Path Analysis) is a technique for analyzing data that begins with the processing of questionnaire data to analyze respondent characteristics and descriptive statistics on the variables Service Quality X1, Reputation (X2), Perceived Price (X3), Customer Satisfaction (Z), and Purchase Decision (Y)—tools for data analysis utilizing PLS with Smart PLS software. The results of testing the hypotheses indicate that Service Quality, Reputation, and Perceived Price have a positive and statistically significant effect on Purchase Decisions. Service Quality and Reputation have a positive and statistically significant influence on Customer Satisfaction, whereas Perceived Price has no effect. Customer Satisfaction could mediate the impact of Service Quality on Purchase Decisions but could not judge the results of Reputation and Perceived Price on Purchase Decisions. The findings of this study indicate that Service Quality has a significant impact on Purchase Decisions made by parents of Ciputra School Surabaya, necessitating the implementation of a number of strategies by management to ensure the future viability and growth of Ciputra School.

The Influence of Modern Transformation Leadership from The Director of The Travel Bureau, Work Motivation, Work Discipline on Employee Performance at PT. Kusuma Citra Travelindo Surabaya

Indrasto Kurniadi — Mon, 30 Oct 2023 16:17:12 +0700

The aim of this study was to examine the combined and individual effects of the Main Director's leadership, work motivation, and work discipline on employee performance at PT. Kusuma Citra Travelindo Surabaya. The study included the entire population of PT. Kusuma Citra Travelindo Surabaya, which consisted of 30 individuals including the Main Director and non-permanent employees. Due to the small population size, a census technique was employed as the sampling method. The findings revealed that leadership, work motivation, and work discipline had a positive influence on the performance of Travel Bureau employees. The correlation coefficient analysis indicated a significant and moderately strong relationship between the Main Director's leadership variables, work motivation, work discipline, and employee performance. Specifically, work discipline emerged as the variable with the most dominant effect on employee performance, as evidenced by its greater standardized beta coefficient value compared to the other variables. To summarize, this study highlights that the leadership of the Main Director, along with work motivation and work discipline, significantly contribute to employee performance in the Travel Bureau. Among these variables, work discipline appears to have the greatest impact on employee performance. The findings imply the importance of fostering work discipline in enhancing employee performance, offering valuable insights for the management and HR practices of PT. Kusuma Citra Travelindo Surabaya.

Indications of Predatory Pricing on Tiktok Shop and Its Impact on MSME Actors

Afifatus Sholikhah, Edita Rachma Kamila, Laily Muzdalifah — Tue, 14 Nov 2023 11:03:26 +0700

There are indications of predatory pricing carried out by tiktok shop as an e-commerce. The action is practiced through flash sales, live streaming and discounts that continue to be carried out at any time. This study aims to analyse the indications of predatory pricing on tiktok shop and its impact on MSME players in Sidoardo Regency. The method used in this research is qualitative by conducting literature studies and interviews. The results showed that tiktok shop had a negative impact on MSMEs in Sidoarjo Regency.