Jurnal Kajian Media

Wajah Sang Calon Presiden: Prabowo Subianto Lewat Analisis Isi Instagram

2023-02-02T15:30:38+07:00

- Indonesia will hold presidential elections in 2024. Several presidential candidates have begun to be voiced by political parties. One of them is Prabowo Subianto who currently serves as the Minister of Defense of the Republic of Indonesia. Prabowo Subianto himself has fought four times in a row in the presidential election, and 2024 is the fifth time in this political contest. Since the development of the internet, social media has become a channel for conveying messages. One that is growing rapidly and is used by public leaders is Instagram. Therefore it is important to see what public leaders, in this case Prabowo Subianto, want to convey to the public through the official Instagram account. The face or image of a public leader can be seen clearly through uploads made on Instagram. This research uses content analysis, and uses data from October 23, 2019 to December 1, 2022. This time span is since Prabowo Subianto was appointed as the Minister of Defense of the Republic of Indonesia. Through content analysis it was found that Prabowo communicated himself as a competent leader in his field. He also displays a fairly balanced professional side and personal life. Prabowo also described his close relationship with politicians and government agents as well as non-political public figures. It was found that the uploaded content lacked closeness with the community or the people. While the presidential election is very dependent on the people's vote at the time of the election. Instagram as a social media platform can be used to display images or messages for its audience.

Dinamika Kebijakan Keterwakilan Perempuan Pasca Reformasi Di Dewan Perwakilan Rakyat Republik Indonesia (DPR-RI)

2023-02-03T09:41:12+07:00

The background of this research is the phenomenon of female minority groups in the Indonesian parliament DPR-RI. The formulation of the problem that arises is how is the representation of women in the post-reform parliament? This research uses political recruitment theory and party typology. This study uses a qualitative method of library research, especially previous studies. This study finds women's affirmation policies have been present in the post-referral election law. However, the implementation of the rules is still not effective in increasing the number of women representatives at the national level of the DPR-RI. Several inhibiting factors; First, the 30 percent quota regulation for women in political contestation is still a nomination. Second, the dominance of party elite decisions with a patriarchal mindset is often an obstacle that hinders women's political participation. Third, the pattern of party recruitment tends to be pragmatic in the nomination of cadres as candidates for legislative members.

Penggunaan telemarketing sebagai media dalam meningkatkan Jumlah nasabah asuransi jiwa dan kesehatan

2023-02-06T13:12:43+07:00

In the insurance business world, customer convenience is the utmost priority. Service quality is the most important factor to be able to compete in the insurance service industry sector. Continuous innovation can certainly be an attraction for customers or prospective customers. PT AXA Financial Indonesia is no exception. AXA Financial Indonesia has a motto of customer first, where the customer is the most important thing. This is inseparable from the marketing strategy designed to be competitive and of course to invite more people to join in using the insurance products offered. This study uses descriptive qualitative methods with data collection techniques through observation and in-depth interviews with related informants. The theory used is the theory of marketing communication. This study aims to see what strategies are used, the stages, and the final results of whether the marketing strategy through telemarketing used can increase the number of customers and company income. Not only that, but this research also looks at the obstacles in the marketing process through telemarketing.

Representation of Bad Mother in Pengabdi Setan Film

2023-02-21T16:08:52+07:00

This research begins with the interest in horror films in the community
and the polemic of generations with transitional periods they face. Through the
movie of Pengabdi Setan, it implies conservative values covering these two things.
The author aims to provide a new perspective in this. Some previous studies only
provide a scientific view from the mother's side without providing a new perspective
on the involvement of generations in the film.
With dispositive critical discourse analysis, it can be used to analyze widely within the
scope of film works, data reinforcement in this study is in the form of interviews with
writers who make works with the same story pattern. The author finds the role of
conservative values through the Hantu Ibu figure in providing awareness of the
female womb being shaped into a Bad Mother in visual and textual terms and its
relationship to the transition of the younger generation.

Kekerasan digital pada jurnalis perempuan di media feminis indonesia: studi kasus pada konde.co dan magdalene.co

2023-02-27T08:32:31+07:00

The Alliance of Independent Journalists (AJI) recorded 2020 as the year with the most cases of violence, and expanded into the digital realm. In 2020, two Indonesian feminist media, namely Konde.co and Magdalene.co experienced digital-based violence at the same moment. At that time, Konde.co experienced a Twitter account hack, and Magdalene.co experienced a ddos attack on its website. This study aims to describe digital violence in the digitalization era for female journalists, and can provide concrete examples as a form of digital violence that occurs to someone who has a dual status, namely as a woman and a journalist.