A City Government Communication in Encouraging MSMEs in the Pandemic Period

(Case Study Regarding Surabaya City Government Communication in Encouraging MSMEs in the Surabaya City Pandemic)

Abstract

Government communication is not only about communication that is used as a tool or instrument used by the government to provide delivery to get various messages and information. The Surabaya City Government (Pemkot) continues to strive to improve the wheels of the community's economy. Especially to the perpetrators of Usaha Mikro Kecil dan Menengah (UMKM) in the City of Heroes who were affected by the pandemic so that their sales turnover decreased. Through the Peken Surabaya website (Economic empowerment and economic resilience nang suroboyo) also helps promote UMKM products with various choices, in collaboration with all UMKM’s in the city of Surabaya. Based on the discussion and analysis, in terms of its role as a catalyst, to encourage assisting UMKM’s in increasing the amount of production or production quality with the efforts of the Surabaya City UMKM Cooperatives and Trade Office to provide empowerment and facilities, especially during the COVID-19 pandemic. continue to build the spirit of the fighters driving UMKM’s in Surabaya. Based on the results in the field, UMKM owners who are in the old age group are indeed not very active in developing their business through online with a variety of diverse social media media and frequent delivery of information because their understanding of online media is also decreasing so that they are unable to access many media but with the assistance of the UMKM Cooperatives and Trade Office of the City of Surabaya, they are able to compete with young UMKM’s, where in addition to going online there is also the facilitation of the UKM Center from the government to market and sell UMKM products in Surabaya.

Keywords: City Government, Government Communications, UMKM, Peken Surabaya