Pengaruh Konten Beauty pada Tiktok Terhadap Minat Beli Produk Kecantikan

Abstract

TikTok is currently the most popular application. This creates a new platform for business actors to carry out promotional activities. On the TikTok application, there is a lot of content provided, one of which is beauty influencer content. The aim of this research is to find out whether beauty influencer content influences the interest in buying beauty products of students at the Faculty of Communication Sciences, Dr. Soetomo via the TikTok application. The theory used in this research is the SR (Stimulus Response) theory. Quantitative research methods are used in this research method. With data collection techniques using questionnaires. The results of this research found that there was an influence of beauty influencer content on the TikTok application on the interest in buying beauty products of female students from the Faculty of Communication Sciences, Dr. Soetomo.