PENGARUH CYBER PUBLIC RELATION TERHADAP CITRA INDIHOME DIKALANGAN PELANGGAN AREA SURABAYA UTARA

Abstract

This research investigates the impact of cyber public relations on Indihome's image through PT's Instagram social media within Telkom Indonesia Witel North Surabaya. The primary focus is twofold: first, to determine whether cyber public relations indeed influences Indihome's image, and second, to identify the specific cyber public relations strategy employed for this purpose. The study adopts a quantitative research approach, utilizing statistical calculations encompassing both descriptive and inferential statistics. The research findings reveal interconnected variables and offer insights into the relationship, differences, and influences between them. With a t-count of 10,490 and a significance value of 0.000 (α: 0.05), the research establishes a statistically significant positive influence of the Cyber public relations variable on Indihome's image through Instagram social media at a significance level of 0.05. Hypothesis testing further supports the contention that cyber public relations plays a pivotal role in shaping Indihome's image on Instagram social media. The significance value of 0.000 (α: 0.05) solidifies the argument, affirming a substantial positive influence of the Cyber public relations variable on the company's image. In conclusion, this research contributes valuable insights into the realm of cyber public relations, affirming its significant positive impact on Indihome's image through Instagram social media in Telkom Indonesia Witel North Surabaya. The findings underscore the importance of a well-crafted cyber public relations strategy in managing and enhancing a company's image in the digital age. This study offers practical implications for businesses aiming to leverage social media platforms effectively for positive brand perception.