Journal Communication Specialist

Peran personal Shopping Assistant Outlet Nike dalam Melakukan Promosi Produk di Media Sosial pada Masa Pademi

Efraim Dondokambey — 2023-10-23

Communication between customers who need NIKE products at outlets and SPG/SPB due to a pandemic that hinders or limits customer shopping activities. In an effort to improve sales communication during the pandemic, promotions through social media are needed. In order to carry out promotions, PT Giordano Indonesia's NIKE outlet at Mall Tunjungan Plaza Surabaya requires the role of a Personal Shoping Assistant (PSA). The purpose of this study was to determine the role of Personal Shopping Assistant in promoting through social media. The research method used is qualitative research. The research data comes from the results of interviews with informants and the content of social media accounts belonging to the NIKE outlet PT Giordano Indonesia at Tunjungan Plaza Mall Surabaya. Data collection techniques using interview, documentation, and observation techniques. Qualitative data analysis techniques with data reduction steps, data presentation, and conclusions and verification. The results of the study stated that 1) promoting through social media WhatsApp, Tiktok, and Instagram. 2) serve customers shopping online by providing information about products such as product size, product color, and features and benefits obtained when buying the product. Then provide advice regarding customer needs, and help customers make payments.

Keywords: Personal Shopping Assistant, Promotion, social media

Komunikasi Pemasaran Yang Dilakukan Oleh Sales Di PT. Putra Perdana Indoniaga Showroom Wuling Kenjeran Surabaya

Nazaki Albab — 2023-10-23

Various automotive industries in Indonesia are currently dominated by brands from Japan. Wuling Motors from China started to enter the Indonesian market five years ago. To increase company sales and make products more attractive, marketing communications certainly have a big influence. The analytical method used is descriptive qualitative. To find out marketing communications carried out by sales at PT. Putra Perdana Indoniaga Wuling Kenjeran Surabaya Showroom, carried out by data collection techniques using observation, interviews, and documentation.

The results of the study show that marketing communications are carried out by sales at PT. Putra Perdana Indoniaga The Wuling Kenjeran Surabaya Showroom is running well on the indicators: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Selling. Found that marketing communication is the type of advertising used by sales in their work.

Representasi Eksploitasi Tubuh Perempuan Film Anime "Kuzu no Honkai"

Achmad Fikri Zarkasyi — 2023-10-23

A woman’s body is the most attractive side of a woman, so the beauty of this body is an attraction for many businesses, especially in the film industry. It feels lacking if a program such as an animated film does not sow a female figure with all her charms. In fact, the role of woman in the mass media is described only as sex objects. In the anime film Kuzu no Honkai displays sexual imagination from several scenes from each episode with appearance of a female body that looks open which shows female body parts that can stimulate men’s desires. Therefore, this study aims to determine the exploitation of the female body in the anime film Kuzu no Honkai using John Fiske’s semiotic analysis approach with television coding theory which consists of three levels, namely the level of reality, the level of representation, and the level of ideology. Based on the results of the study, it shows the exploitation of women’s bodies at the level of reality through codes of appearance, environment, and behavior. At the representation level, the exploitation of women’s bodies is shows through character codes, expressions, and dialogues. At the ideological level, the exploitation of women’s body is represented by the ideology of sinisme, narsisme in which the female body becomes a sexually imaginative object capable of stimulating, seductive, enjoyable, passionate and lustful for the men who watch.

Analisis Isi Komunikasi Remaja Broken Home Melalui Grup Whatsapp Our Home Indonesia

Vonny iftitah putri — 2023-10-23

Penelitian ini menganalisis isi komunikasi remaja broken home melalui grup Whatsapp Our Home Indonesia. Jenis penelitian ini ialah kualitatif dengan pendekatan deskriptif kualitatif. Subyek penelitian ini ialah remaja yang berusia 15-25 tahun. Teknik pengumpulan data menggunakan observasi, kuesioner, wawancara bertahap dan mendalam serta diskusi terfokus. Hasil penelitian menunjukkan perilaku komunikasi yang positif, seperti saling mendukung dan membantu satu sama lain dalam mengatasi masalah. Selain itu, ditemukan juga beberapa permasalahan dalam komunitas tersebut, seperti perbedaan pendapat. Kondisi ini menunjukkan bahwa remaja broken home masih memerlukan dukungan dan pemahaman tentang mengatasi masalah dari lingkungan sosial mereka.

Pengaruh Iklim Komunikasi Organisasi Dan Gaya Komunikasi Walikota Surabaya Periode 2021 – 2024 terhadap Kinerja Kader Surabaya Hebat

Aditya Luhur Pambudi — 2023-10-23

ABSTRACT
Kader Surabaya Hebat (KSH) is one of the instruments that should be used as best as possible by the mayor of surabaya period 2021 2024 with the climate of organization communication and communication style. The city's government program of Surabaya can run from top to bottom well when there is synergy in the form of service to the people of the city of Surabaya. Kaders dominated by the housewifes were able to have a profound impact on running the wheels of government related to early detection problems that the city authorities were unable to reach Based on the result analysis correlation can be inferred that the climate communication organization and communication style has a very strong impact and in line with the performance Kader Surabaya Hebat. From the results of the regression analysis can be concluded that variations (up or down) of the frame performance can be explained by the variable of the organization's communication climate and the variable of the communication style. At the same time other variables affected the rest outside the specified. T that testing shows on this fact, variable - variable climate communication organization and communication style significantly affect performance variables cadres. Based on f test simultaneously or jo the same variable of the organization's communication climate and the variable of communication styles have an influence on the variable of frame performance

Pengaruh Komunikasi Interpersonal, Word Of Mouth, dan Personal Selling Terhadap Keputusan Pembelian

Satrio dwi basuki basuki — 2023-10-23

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh komunikasi interpersonal, word of mouth, dan personal selling terhadap keputusan pembelian konsumen pada PT. Sejahtera Buana Trada Surabaya. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah pembeli mobil di PT. Sejahtera Buana Trada Surabaya. Sampel penelitian diambil sebanyak 40 orang dengan teknik pengambilan sampel menggunakan simple random sampling.Teknik analisis data menggunakan regresi linier berganda, uji F, dan uji t. Berdasarkan hasil uji F, komunikasi interpersonal, word of mouth, dan personal selling secara simultan berpengaruh terhadap keputusan pembelian. Komunikasi interpersonal berpengaruh terhadap keputusan pembelian, hal ini menunjukkan bahwa semakin baik komunikasi interpersonal, maka keputusan pembelian konsumen akan semakin tinggi. Word of mouth berpengaruh terhadap keputusan pembelian, hal ini menunjukkan bahwa semakin baik word of mouth, maka keputusan pembelian konsumen akan semakin tinggi. Personal selling berpengaruh terhadap keputusan pembelian, hal ini menunjukkan bahwa semakin baik personal selling yang dilakukan, maka keputusan pembelian konsumen akan semakin tinggi.

Komunikasi Interpersonal Kepala dengan Asatidz Madrasah Diniyah Assalafiyah Temayang Bojonegoro

Ahmad Mufid — 2023-10-23

ABSTRACT

This study aims to describe the interpersonal communication between the head of the madrasah and the asatidz in the madrasah diniyah assalafiyah temayang district, bojonegoro regency. Using qualitative methods with a descriptive approach, this study involved the head of the madrasah and five asatidz as informants. Furthermore, data collection through in-depth interviews, observations, and documentation to understand interpersonal communication between madrasah heads and asatidz comprehensively, as well as their perceptions of effective interpersonal communication. The results show interpersonal communication in this context involves equality, openness, empathy, and support that is appropriate and in line with Devito's theory of interpersonal communication. In addition, inhibiting factors were identified, such as limited technological knowledge in asatidz older than the head of the madrasah, as well as identifying supporting factors such as the humble attitude possessed by the head of the madrasah.

Political Branding Bupati Tuban Di Media Sosial Instagram

Andi Surya — 2023-10-23

Abstract

As a young politician who now serves as Regent of Tuban, political branding activities cannot stop here. Apart from being the number one person in Bumi Wali, this period was also the first period of his leadership. The importance of political branding for politicians is because branding provides identification value of the meaning, benefits and differentiation of a political product. Branding is able to influence consumer perceptions. Branding results from interactions between political contestants and constituents. By using a study of self-identification, political products and positioning from Mensah, Husnah and Suryawati. Researchers are trying to find out the political branding of the Regent of Tuban on Instagram social media. This researcher uses a qualitative type of research through content analysis. Qualitative research is research that aims to find out or understand what phenomena occur to a research subject. Meanwhile, content analysis focuses on the explicit content of communication messages. Not on the implied meaning of the message. The results of the analysis show that the Regent of Tuban tends to use the term "Mas Bupati" as an entity that refers to himself personally. Self-identification, shown by showing sympathy and empathy and achievement. Meanwhile, the "Mbangun Deso Noto Kuto" has become a mainstay political product. In the positioning aspect, this is done through updating existing programs. Apart from these three aspects, in political branding posts on Instagram, the Regent of Tuban uses many figures from national politicians and builds consensus with them as a characteristic.Keywords: Political Branding, Regent of Tuban, Instagram

Abstrak

Sebagai politisi muda yang kini menjabat sebagai Bupati Tuban, aktifitas political branding tidak boleh berhenti sampai di sini saja. Selain sebagai orang nomor satu di Bumi Wali, periode ini juga merupakan periode pertama dari kepemimpinannya. Pentingnya political branding untuk politisi disebabkan oleh, branding memberikan nilai identifikasi dari makna, manfaat, diferensiasi dari sebuah produk politik. Branding mampu mempengaruhi persepsi konstiuen. Branding hasil dari interaksi antara konstestan politik dan konstituen. Dengan mengunakan kajian identifikasi diri, produk politik dan positioning dari Mensah, Husnah dan Suryawati. Peneliti berusaha untuk mengetahui political branding Bupati Tuban di media Sosial Instagram. Dalam peneliti ini, mengunakan tipe penelitian kualitatif melalui analisis konten. Penelitian kualitatif adalah penelitian yang bertujuan untuk mengetahui atau memahami tentang fenomena-fenomena apa yang terjadi terhadap sebuah subjek penelitian. Sementara analisis konten berfokus pada isi pesan komunikasi yang tersurat. Bukan pada makna pesan yang tersirat. Hasil analisis menunjukan, Bupati Tuban cenderung mengunakan istilah “Mas Bupati” sebagai entitas yang merujuk pada dirinya secara pribadi. Identifikasi diri, ditunjukan dengan menampilkan rasa simpati dan empati dan berprestasi. Sementara jargon "Mbangun Deso Noto Kuto” menjadi produk politik andalan. Dalam aspek positioning, dilakukan melalui pembaharuan dari program-program yang telah ada. Di samping ketiga aspek tersebut, dalam postingan political branding di Instagram, Bupati Tuban banyak mengunnakan ketokohan dari politisi nasional dan membangun konsesus dengan mereka sebagai ciri khas.

Kata Kunci : Political Branding, Bupati Tuban, Instagram

Pengaruh Penggunaan Media Sosial Instagram Terhadap Gaya Hidup Modern Siswa-siswi Di SMPN 3 Manokwari

Sarce sawen — 2023-10-23

Aplikasi instagram memungkin pengguna untuk menggunggah foto yang bisa di edit dengan
berbagai filter. Fitur-fitur di instagram yang sangat keren mengakibatkan timbulnya pengguna
instagram dari kalangan remaja dewasa hingga orang tua. Namun penggunaan Instagram yang
salah dapat mempengaruhi tingkah laku, gaya hidup dan pola pikir bagi penontonnya.
contohnya yaitu membagikan foto atau video yang seksi atau berbau pornografi. Tanpa disadari
bahwa pengguna instgram juga terdiri dari anak-anak dan remaja akibatnya anak-anak dan
remaja yang menonton atau melihat hal tersebut yang akan mereka contohkan dan mengikuti
gaya tersebut agar di katakan trend atau gaul.Dalam penelitian ini, penulis melakukan survei
dengan menggunakan model S-R (stimulus – response) untuk mengetahui dampak penggunaa
Instagram terhadap gaya hidup dikalangan remaja atau siswa/i SMPN 03
Manokwari.Berdasarkan hasil perhitungan menggunakan aplikasi SPSS, nilai koefisien korelasi
sebesar R = 0,313 .Berdasarkan klaster tabel pengaruh korelasi, maka dapat dinyatakan bahwa
korelasi atau hubungan yang rendah antara variabel media sosial dengan variabel gaya hidup.
Diperoleh nilai t-hitung untuk variabel media sosial sebesar 2,947 dengan nilai signifikan
sebesar 0,004 < 0,05. Berdasarkan hasil pengujian tersebut maka dapat dinyatakan hipotesis
diterima, yang artinya penggunaan Instagram berpengaruh bagi gaya hidup siswa/I SMPN 03
Manokwari.
Kata Kunci: instagram, model S-R, SPSS, remaja, SMPN 03 Manokwari, gaya hidup.

Pola Komunikasi Antara Pengajar Dengan Anak Tuna Rungu Wicara Dalam Pembelajaran Seni Fotografi di Komunitas Disabilitas Berkarya Surabaya

Agathon Agnar Ramadhan — 2023-10-23

Disabilitas Berkarya Surabaya merupakan salah satu komunitas fotografi di Surabaya. Ada yang berbeda dari Disabilitas Berkarya dengan komunitas fotografi lainnya, yaitu fokus anggota dari komunitas ini adalah para penyandang disabilitas bisu-tuli dan down syndorme. Hal inilah yang menjadi menarik karena bisa-tuli adalah kondisi dimana seseorang mengalami gangguan/hambatan dalam komunikasi, padahal dalam pembelajaran fotografi membutuhkan komunikasi yang sangat penting dan intens untuk menerangkan atau saat mengajari seni fotografi. Peneliti mengangkat topik ini sebagai penelitian karena komunitas Disabilitas Berkarya ini sangat menarik dalam menyamaratakan penyandang disabilitas bahwa mereka juga bisa melakukan dan berkarya walaupun dengan keterbatasan yang dimiliki. Karya-karya mereka menjadi bukti bahwa keterbatasan bukanlah penghalang dalam berkarya, proses pembelajaran mereka menjadi tambahan pengetahuan khususnya bagi peneliti untuk menjadikan sebuah pengalaman baru dan membagikan cerita mereka melalui penelitian ini. Dalam penelitian yang berjudul Pola Komunikasi Antara Pengajar Dengan Anak Penyandang Disabilitas Dalam Proses Pembelajaran Seni Fotografi Di Komunitas Disabilitas Berkarya Surabaya menggunakan metode penelitian kualitatif studi kasus dengan pendekatan deskriptif. Metode yang digunakan untuk mengumpulkan data adalah observasi, wawancara serta dokumentasi. Kesimpulan dari hasil penelitian ini adalah pola komunikasi yang terjadi antara pengajar dengan anak penyandang disabilitas dalam pembelajaran fotografi terjadi secara dua arah menggunakan bahasa non verbal.

Kata kunci: Pembelajaran Fotografi, Penyandang Disabilitas, Pola Komunikasi

Pengaruh Konten Beauty pada Tiktok Terhadap Minat Beli Produk Kecantikan

Rista Fajri Anggraini SR — 2023-10-23

TikTok is currently the most popular application. This creates a new platform for business actors to carry out promotional activities. On the TikTok application, there is a lot of content provided, one of which is beauty influencer content. The aim of this research is to find out whether beauty influencer content influences the interest in buying beauty products of students at the Faculty of Communication Sciences, Dr. Soetomo via the TikTok application. The theory used in this research is the SR (Stimulus Response) theory. Quantitative research methods are used in this research method. With data collection techniques using questionnaires. The results of this research found that there was an influence of beauty influencer content on the TikTok application on the interest in buying beauty products of female students from the Faculty of Communication Sciences, Dr. Soetomo.

Analisis Semiotika Pada Logo Baru PT. Telekomunikasi Seluler

Florianus Charles Jaques — 2023-10-23

Logo merupakan salah satu aspek visual yang mencerminkan suatu perusahaan, produk, komunitas serta organisasi dan lembaga atau yang lainya yang mempunyai makna atau filosofi yang berasal dari kebudayaan serta identitas suatu Lembaga tersebut. Logo berfungsi sebagai suatu pembeda dari suatu lembaga ataupun organisasi atau entitasnya dengan entitas lainya. PT. Telekomunikasi Selular (Telkomsel) merupakan operator selular asal Indonesia yang pada tahun 2021 melakukan perubahan logo perusahaan mereka. Tujuan dari penelitian ini yaitu Untuk mengetahui apa saja makna – makna yang terdapat pada logo baru PT. Telekomunikasi Selular. Metode yang digunakan dalam penelitian ini yaitu metode kualitatif deskriptif menggunakan teori semiotika Charles Sanders Peirce (Representamen, Object, Interpretant). Semiotika merupakan kajian ilmu yang mempelajari tentang tanda – tanda. Teknik pengumpulan data pada penelitian ini menggunakan teknik dokumentasi & Studi literature yakni mengumpulkan informasi serta data yang berkaitan dengan penelitian.. Hasil penelitian menunjukan bahwa tanda-tanda yang terkandung dalam logo baru Telkomsel meliputi aspek kebudayaan lokal yakni batik Indonesia serta aspek teknologi digital yang diwakili dalam wujud portal.

Analisis Digital Content Marketing pada Akun Instagram @filosofidarjo

Salsabila Naifah Aprilasari — 2023-10-23

Due ti the rapid advancement of technology today, especially the internet, social media has very important role in spreading information through content marketing. Filosofidarjo's Instagram account takes advantage of social media which is used to disseminate information and education to the wider community in its digital content marketing. The purpose of this research is to be able to provide education and information to the wider community to introduce the potential of arts and culture to tourism in Sidoarjo Regency by applying the strategies and theories used. This study used a descriptive qualitative approach and used the content analysis method. The data collection technique in this study used in-depth interviews with account owners and observations on some content on Instagram social media that has been uploaded by @filosofidarjo. The results of the study show that in digital content marketing on Filosofidarjo's Instagram account, there are several factors that must be considered to attract the attention of the audience by applying the theory used by following trends and consistency in posting schedules.

Strategi Komunikasi Pemasaran Pariwisata

Alek Budi Irmawan — 2023-10-23

ABSTRACT

Bali Spirit Yoga Festival event is an international annual yoga, music and dance festival. The Bali Spirit Festival embodies the essence of the Balinese Hindu mantra Tri Hita Karana to live in harmony with the spiritual, social and natural environment through yoga, dance, world music and healing. Bali Spirit Festival is Asia's largest yoga event held every year on the island of Bali. Over six days, participants can enjoy a variety of yoga, meditation and Balinese culture classes, while enjoying the island's relaxing atmosphere and natural harmony. This event also features various music and dances, and is a gathering place for spiritual practitioners and nature lovers from all over the world.The researcher chose this topic to research because This event brings together yogis, musicians and dancers from various countries in one fun festival consisting of Yoga & wellness, workshops, seminars, music, cultural and culinary festivals. Research entitled Tourism Marketing Communication Strategy Through the 2023 Bali Spirit Festival Yoga Event by the Bali Province Tourism Office. This research is a case study research using a qualitative approach. Data collection methods include observation, interviews and documentation. The conclusion of the research results is tourism marketing through festival events Yoga is very effective in promoting the tourism sector in Bali to increase tourist visits.

Keywords: Communication strategy, tourism marketing, yoga festival events

Strategi Digital Marketing Melalui Media Instagram Dalam Meningkatkan Penjualan Emas Di ayu Gold

Husnul Khotimah — 2023-10-23

Marketing communication plays a very important role in helping companies promote a particular brand or product. Marketing communication can increase consumer awareness of a company's products and services and bring the products and services offered closer to consumers. This has the potential to increase sales. Therefore marketing always aims to improve the relationship of economic exchange between organizations and consumers. This study aims to find out how Ayu Gold's marketing communication planning towards jewelry product marketing. To find out how the results of Ayu Gold's marketing communication implementation. And to find out why Ayu Gold uses Instagram social media in marketing jewelry products. This method uses a qualitative research approach. The results of the study said that when planning Ayu Gold's marketing communication strategy for product marketing, first using Instagram social media as a marketing communication medium for jewelry products, rings, necklaces and bracelets, research became the core of Ayu Gold's product marketing communication plan. In addition, electronic word of mouth (E-WOM) will be used as a form of marketing to reach Ayugold more widely and Ayugold's communication method to inform consumer dissatisfaction with jewelry products. The last option is influencers and Ayugold works with influencers to develop creative products that aim to generate sales, improve image, and expand marketing. The implementation of Ayu Gold's marketing communication is a crucial research finding on the implementation of Ayu Gold's marketing communication, namely the use of Instagram social media provides positive results for Ayu Gold, namely the level of engagement increases, Ayu Gold's Instagram followers are more and affects Ayu Gold's product sales.

Keywords: sales, digital marketing, Instagram media.