A STUDY OF SEMIOTIC IN MUSIC VIDEO “SECRET LOVE SONG”

Abstract

Semiotic is a branches of linguistics. This study describes the semiotic signs and ion meanings of three music videos. The video studied were “Secret Love Song” by Little Mix. The researcher focused on the study of sign, icon and meaning in this video by using Pierce’s theory. This analysis used a descriptive qualitative method to analyze scenes in three music videos. Base on the analyzed done, it can be affirmed that music videos can be analyzed using Pierce’s theory. The results find that the visual image communicate implied meaning conveyed through the visual images. These images communicate feelings of sadness and broken heart. The messages implied in the whole scenes of three music videos are the representation of love problem that shackle teenagers, realization, efforts, and results of the efforts done to solve the problems.

Keyword : Music Video, Icon, Symbol, Semiotics