Komunikasi Interaktif Grup Facebook Komunitas Suwec Startup Ekonomi Kreatif
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Abstract
In order to control the numbers of a Surabaya’s population whose numbers are increasing every year,the Surabaya City Government implementsFamily Planning program. Currently, family planning program has run well and 99.74% of the acceptors are women (wives). Whereas for families whose wives have problems with various family planning methods, they choose not to use family planning program. To encourage the number of acceptors of male family planning programs, the Surabaya City government will launch an advertisement about it. To support the effectiveness of these advertisements, the emotions of the male receptors is studied. The results show that the positive emotions when using male contraception were 79%. Emotions with the highest valuesshould be considered when designing ads.
Keywords:Emotion, Family Planning Program, Man FP
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Hele, A. P., & Maela, N. F. S. (2018). Peningkatan Pelayanan Berbasis Strategi Komunikasi Organisasi pada RSUD Luwu. Jurnal Komunikasi Profesional, 2(1).
Lickona, Thomas. (2012). Pendidikan Karakter. Bantul: Kreasi Wacana Offset
LittleJohn W & Karen A, Foos. (2009) : Teori Komunikasi, Edk 9. Ria Oktafiani, Jakarta: Salemba Humanika.
Milles, M.B dan Huberman, A.M. (2009). Analisis Data Kualitatif Buku Sumber Tentang Metode-metode Baru. Jakarta: UI Press.
Moleong, Lexy J. (2009). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Nurhadi, Zikri fachrul. (2015).Teori-teori komunikasi, teori komunikasi dalam perspektif penelitian kualitatif. Bogor: Ghalia Indonesia.
Panuju, R. (2000). Komunikasi bisnis: bisnis sebagai proses komunikasi-komunikasi sebagai kegiatan bisinis. Penerbit PT Gramedia Pustaka Utama.
R. Wayne Pace Don F .Faules (2009). Teori Komunikasi Organisasi. Deddy Mulyana, M.A., PH.D.
Satori, Djam’an & Aan komariah (2009). Metodologi Penelitian Kalitatif. Riduan, M.B.A, M,P.D. Bandung: Alfabeta.
Sanggara, H. R., & Christantyawati, N. (2017). Trend Minat Mahasiswa Universitas dr. Soetomo dalam Berbelanja secara Online di Tokopedia. Jurnal Kajian Media, 1(2).
Zuchdi, Darmiyati. (2011). Pendidikan Karakter Dalam Perspektif Teori dan Praktik.Yogyakarta: UNY press.
Published
2018-12-16
How to Cite
Rahardi, R. (2018). Komunikasi Interaktif Grup Facebook Komunitas Suwec Startup Ekonomi Kreatif. Jurnal Komunikasi Profesional, 2(2). https://doi.org/10.25139/jkp.v2i2.1374
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