Strategi Promosi Agen Properti Independen Pada Media Online
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Abstract
The development of online media is now a powerful weapon to help promote. It is the sophistication of various online media features that are utilized by independent property agents to be able to compete with other agents and carry out the best promotional strategies. This study aims to find out an overview of the promotional strategies used by independent property agents on online media. This study uses qualitative research methods with the type of analysis research. The results showed that the two subjects had online media accounts each with different advertising characteristics, but from several online media used according to the most effective subject in property promotion was using rumah123.com and then OLX.
Keywords:Promotion Strategy, Independent Property Agent, and Online Media
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William Lawrence Neuman. (2000). Social Research Methods, Qualitative and Quantitative Approach, 4th Edition, Allyn & Bacon, USA
Basu Swasta & Irawan. (2008). ManajemenPemasaran Modern Edisi II, Yogyakarta: Liberty.
Belch & Belch. (2001). Advertising & Promotion: An Integrated Marketing. Communication Perspective. New York: McGraw Hill.
Burhan, Bungin. (2003). Analisis Data Penelitian Kualitatif. Raja. Jakarta: Grafindo Persada.
El-Gohary Hatem. (2010). E-Marketing- A literature Review from a Small Businesses Perspective. Vol. 1, No. 1, pp 214-244, International Journal of Business and Social Science, USA
Fang Chen-Ling dan Lie Ting. (2006). Assessment of Internet Marketing and Competitive Strategies for Leisure Farming Industry in Taiwan, Journal of American Academy of Business, Volume 8 Issue 2, p. 296-300, USA
Frank Jefkins. (1994). Public Relations, Erlangga, Jakarta
Lamb Hair dan McDaniel. (2001). Pemasaran. Jakarta: Salemba Empat.
Lexy J Moleong. (2011). Metodologi Penelitian Kualitatif Edisi Revisi. Bandung: Remaja Rosdakarya.
Moekijat. (2000). Manajemen Pemasaran. Bandung: Mandar Maju.
Philip, Kotler and Gary, Armstrong. (2008). Prinsip-prinsip Pemasaran. Edisi. 12. Jilid 1, Jakarta: Erlangga.
Philip, Kotler, AlihBahasa A.B. Susanto. (2002). Manajemen Pemasaran di Indonesia, Analisis, Perencanaan, Implementasi dan Pengendalian. Jakarta: Salemba Empat.
Poerwandari, E. K, Pendekatan Kualitatif Untuk Penelitian Perilaku Manusia, Lembaga Pengembanagn Sarana Pengukuran dan Pendidikan Psikologi (LPSP3) Fakultas Psikologi Universitas Indonesia, Jakarta
Prisgunanto, Ilham. (2006). Komunikasi Pemasran, Strategi, dan Taktik. Jakarta: Ghalia Indonesia.
Rachmat, Kriyantono. (2006). Teknik Praktis Riset Komunikasi. Jakarta: Kencana. Prenada Media Group.
Rhenald, Kasali. (1992). Manajemen Periklanan Konsep dan aplikasinya Di Indonesia. Jakarta: Pustaka Utama Grafiti.
Susilo, D., & Putranto, T. D. (2018). Indonesian Youth on Social Media: Study on Content Analysis. In Proceedings of the 2017 International Seminar on Social Science and Humanities Research (SSHR 2017). doi (Vol. 10).
Sigit, Suhardi. (2007). Marketing Praktis. Yogyakarta: Liberty.
William Lawrence Neuman. (2000). Social Research Methods, Qualitative and Quantitative Approach, 4th Edition, Allyn & Bacon, USA
Published
2018-12-16
How to Cite
Fitria, Y., & Farida. (2018). Strategi Promosi Agen Properti Independen Pada Media Online. Jurnal Komunikasi Profesional, 2(2). https://doi.org/10.25139/jkp.v2i2.1376
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