Model AIDA: Pola Penggunaan Media Sosial dalam Meningkatkan Kepuasan Penjualan di Toko Online Goldies Hijab
Abstract views: 4707
,
PDF downloads: 11561
Untitled downloads: 0
Abstract
This research would to answer the following research questions: how the patterns of use of social media in increasing sales satisfaction in the online store goldies hijab?
This research data overall obtained and collected through questionnaires, observation and documentation (written data) which was then analyzed using descriptive statistical methods then the conclusions drawn through quantitative techniques, with deductive mindset. The results of this study concluded:
First, when seen from awerness, patterns of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral 50 respondents or 50%, this is because the pattern of use of social media has had a negative impact on importers and positive impact on the seller for profit ride. While as many as 45 respondents or 45% categorized as positive as negative impact if done. And as much as 5 or 5% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.
Second, when seen from the interest, the pattern of use of social media to increase sales satisfaction in the online store goldies hijab in the category neuter as many as 40 respondents or 40%, this is because the pattern of use of social media has a negative impact on the material or materials production and positive impact on production as orders increase. While as many as 55 respondents or 55% categorized as positive as negative impact if done. And as much as 5 or 5% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.
Third, when seen from the desire, the pattern of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral as much as 65 respondents or 65%, this is because the pattern of use of social media has had a negative impact on the desire to have a product and a positive impact on menjul desire a product. While as many as 33 respondents or 33% categorized as positive as negative impact if done. And as much as 2 or 2% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.
Fourth, when viewed from the action, media usage patterns sosialdalam increase sales satisfaction in the online store goldies hijab. In the neutral category by 56 respondents or 56%, this is because the pattern of use of social media has had a negative impact on the actions of buyers and positive impact on the selling action. While as many as 44 respondents or 44% categorized as positive as negative impact if done. And as much as 0 or 0% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.
Keywords: AIDA, Online Marketing, Social Media
References
Hermawan, Agus. 2012. Komunikasi Pemasaran. Jakarta: Erlangga
Kotler, Philip, dan Keller, Kevin, Lane, Kevin. 1997. Manajeman Pemasaran. Edisi 13, Jilid 1. Jakarta: Erlangga
Kotler, Gary dan Amstrong, Gary 2006. Prinsip-prinsip Pemasaran, Edisi 12, jilid 1. Jakarta: Erlangga
Nasrullah, Rulli. 2014. Media Siber : Teori dan Riset. Jakarta: Kencana
Rakhmat, Jalaluddin. 1984. Metode Penelitian Komunikasi. Bandung: PT. Remaja Rosdakarya
Severin, Werner J, Tankard,Jr , James.W. 2005. Teori Komunikasi : Sejarah , Metode, Dan Terapan Di Dalam Media Massa. Jakarta: Kencana
Sugiyono. 2011. Cetakan ke 14. Metode Penelitian Kuantitatif Dan Kualitatif dan R&D. Bandung: Alfabeta
JURNAL
Devina, Livia, Aritonang , Kinley, Y.M. 2013. Model Integrasi Metode Zone of Tolerance, Kano, dan Lean Six Sigma untuk Meningkatkan Kualitas Layanan Online shop. Jurnal Rekayasa Sistem Industri, 2(1): 12-13.
Kurnia, Novi. 2005 ‘Perkembangan Teknologi Komunikasi dan Media Baru: Implikasi terhadap Teori Komunikasi’ , Jurnal Mediator, 6(2): 292-293
Rahman, Chairunnisa. 2013 Strategi Komunikasi Pemasaran Bugis Waterpark Adventure Dalam Menarik Jumlah Pengunjung. repository.unhas.ac.id
Irfan, Muhamad. 2014. Efektivitas Penggunaan Media Sosial Twitter Sebagai Media Komunikasi Pemasaran Strike! Courier Di Samarinda, eJournal Ilmu Komunikasi. 2(2) 5-6
Riyadi, S., Sufa, S. A., & Susilo, D. Strategic Marketing of Video on Facebook: Impacting Promotion of Malang Strudel Research Brief. Retrieved on: http://repository.unitomo.ac.id/296/1/JOERNAL%20%20Strategic%20Marketing%20of%20%20Video%20on%20Facebook.pdf
Jurnal Komunikasi Profesional is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1. Proposed Policy for Journals That Offer Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
2. Proposed Policy for Journals That Offer Delayed Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
