Perencanaan konsep event festival kampung tangerang dalam membangun citra pada mall cbd ciledug
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Abstract
In general, a trade center need to showcase something unique and special to attract guests and tenants. “FESTIVAL KAMPUNG TANGERANG” is a concept of public relations strategy which is created by the conceiver to build the image of CBD Ciledug Mall to attract more traffic to visit. In the making of this concept, the conceiver already conducted pre-research by interviewing customers, tenants and management of the CBD Ciledug Mall to get the idea for the concept to be developed further. This concept is based on Ronald D. Smith Theory which helps the conceiver in building and road map which is needed to make this concept. The final outcome of this concept still needs to be discussed with the Mall Management for further if it is going to be made into an event.
Keywords: Tangerang city; shopping mall; CBD Ciledug Mall
References
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Kramer, Anita et al,. (2008). Retail Development. Washington, D.C: ULI-the Urban Land Institute, 2008
Kriyantono, Rachmat (2008). Public Relations Writing. Jakarta: Prenadamedia Group
O’ Toole,. Mikolaitis. (2007). Corporate Event Management. Jakarta : PPM
Laporan Keterangan Pertanggungjawaban Walikota Tangerang 2013. (2017). Diakses pada Juli 2018. www.tangerangkota.go.id
Putranto, T. D. (2018). Kelas Sosial Dan Perempuan Generasi Z di Surabaya Dalam Membuat Keputusan Setelah Lulus Sekolah Menengah Atas. Jurnal Komunikasi Profesional, 2(1).
Santoso, N. R., & Negoro, S. H. (2019). Public relations and tourism: finding public relations’ role in communicating tourist destination. Jurnal Studi Komunikasi, 3(2), 138-150.
Sugihartati, R. (2017). SUBKULTUR ANAK MUDA DIGITAL FANDOM BUDAYA POPULER GLOBAL Analisis Wacana Tentang Konsumsi dan Produksi Makna Teks Budaya di Era Digital (Doctoral dissertation, Universitas Airlangga).
Smith, R.D. (2005). Strategic Planning for Public Relations. Lawrence Erlbaum Associates, Publishers. New Jersey.
Indrasari, M., Hapsari, I. N., & Sukesi, S. (2019). Customer loyalty: effects of sales information system, marcomm, and brand ambassadors. Jurnal Studi Komunikasi, 3(2), 182-198.
Kramer, Anita et al,. (2008). Retail Development. Washington, D.C: ULI-the Urban Land Institute, 2008
Kriyantono, Rachmat (2008). Public Relations Writing. Jakarta: Prenadamedia Group
O’ Toole,. Mikolaitis. (2007). Corporate Event Management. Jakarta : PPM
Laporan Keterangan Pertanggungjawaban Walikota Tangerang 2013. (2017). Diakses pada Juli 2018. www.tangerangkota.go.id
Putranto, T. D. (2018). Kelas Sosial Dan Perempuan Generasi Z di Surabaya Dalam Membuat Keputusan Setelah Lulus Sekolah Menengah Atas. Jurnal Komunikasi Profesional, 2(1).
Santoso, N. R., & Negoro, S. H. (2019). Public relations and tourism: finding public relations’ role in communicating tourist destination. Jurnal Studi Komunikasi, 3(2), 138-150.
Sugihartati, R. (2017). SUBKULTUR ANAK MUDA DIGITAL FANDOM BUDAYA POPULER GLOBAL Analisis Wacana Tentang Konsumsi dan Produksi Makna Teks Budaya di Era Digital (Doctoral dissertation, Universitas Airlangga).
Smith, R.D. (2005). Strategic Planning for Public Relations. Lawrence Erlbaum Associates, Publishers. New Jersey.
Published
2019-12-05
How to Cite
Astuti, A. (2019). Perencanaan konsep event festival kampung tangerang dalam membangun citra pada mall cbd ciledug. Jurnal Komunikasi Profesional, 3(2). https://doi.org/10.25139/jkp.v3i2.2000
Issue
Section
Pendidikan Vokasi Komunikasi (Vocational Communication Education)
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Jurnal Komunikasi Profesional is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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