Reputasi korporat: upaya pt ima montaz sejahtera (IMS) dalam memelihara stabilitas perusahaan
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Abstract
The purpose of this research was to find out how PT. IMS Company dealt with the communication crisis and how it maintain its reputation and stability during the pre and post crisis of former employees in the company. This research used a descriptive qualitative method with a semi-structured interview in collecting the required data by interviewing 6 people consisting of 1 employee of the HRD section of PT. Ima Montaz Sejahtera and 5 people from the employees and former employees of PT. Ima Montaz Sejahtera, The theory used in this research was Situational Communication Crisis Theory (SCCT).In selecting the informants; this researched used purposive sampling method. The results showed that the company did such as socialization on the employees affected by the company. The socialization consisted of an independent business training program and severance pay. Furthermore, the company also determined to the strengthen relationship among employees by beginning to cooperate and invest on the business that have been set up by former employees.
Keywords: Corporate; Reputation; Crisis.
References
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Putri, A. W., JK, S., & Rahmanto, A. N. (2019). KOMUNIKASI KRISIS KEMENTERIAN PERTANIAN PADA KASUS PENGGEREBEKAN GUDANG BERAS PT IBU (Analisis Isi Kualitatif Menggunakan Situational Crisis Communication Theory). Jurnal Studi Komunikasi Dan Media, 23(1), 53. https://doi.org/10.31445/jskm.2019.1765
Rahmawati, S. (2011). Analisis Stres Kerja Karyawan pada PT Bank Rakyat Indonesia ( Persero ) Tbk Cabang Bogor Siti Rahmawati. Manajemen IPB, 1–2.
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Rosalia Dwi Putri Loven , Maylanny Christin, A. I. (2016). Crisis Management Strategy Public Relations of Pt Kai Commuter. E-Proceeding of Management, 3(2), 2234–2249.
Rosyida, I., & Tonny Nasdian, F. (2011). Partisipasi Masyarakat Dan Stakeholder Dalam Penyelenggaraan Program Corporate Social Responsibility (Csr) Dan Dampaknya Terhadap Komunitas Perdesaan. Sodality: Jurnal Sosiologi Pedesaan, 5(1), 51–70. https://doi.org/10.22500/sodality.v5i1.5832
Sudrajat, D. (2013). Model Pengembangan Produk Jasa Baru pada Perusahaan Jasa Logistik. Binus Business Review, 4(1), 58. https://doi.org/10.21512/bbr.v4i1.1035
Sulistiadi, W. (1998). Manajemen Krisis Pelayanan Kesehatan Gigi. Journal of Dentistry Indonesia, 5(1).
Syarifuddin, H. (2018). Analisis Pengendalian Jumlah Produk Cacat Air Minum Dalam Kemasan ( AMDK ) Menggunakan Metode Poka Yoke di PT Ima Montaz Sejahtera. Teknik Industri, 7(2), 25–31.
Theresia D. Wulandari. (2011). Pengaruh Tanggung Jawab Perusahaan dalam Menanggulangi Krisis terhadap Reputasi Perusahaan. Jurnal Ilmu Komunikasi Universitas Atma Jaya Yogyakarta, Volume 8(2), 1–13.
Winkleman, S. (1999). The Right Stuff.Chief Executive.
Yanuar, D. (2017). Kekuatan Integrated Communication untuk Membangun Reputasi dalam Menghadapi Krisis. Jurnal Komunikasi Global, 6(1), 1–14.
Ahmad, P. (1998). Slrategi Komunikasi Organisasi Dalam Menghadapi Krisis. Paradigma, 2(6).
Aruman, E. (2015). Dalam Situasi Krisis, Menciptakan Kesan Bertanggung Jawab itu Penting. Mix Marketing Communication.
Ayu, Kusumaning, Putri, E. (2015). ANALISIS PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP BRAND AWARENESS DAN CORPORATE REPUTATION BANK MANDIRI (Studi pada Mahasiswa Undip Semarang). Diponegoro.
Barito, Syahreza, W., & Soegoto, S. H. (2012). Pengaruh Reputasi Perusahaan dan Nilai Pelanggan Terhadap Loyalitas Toko Bahan Bangunan Retailer Cat Tembok SLX di Wilayah Bandung. JIMM UNIKOM, 1(1).
Benson, J. A. (1988). Crisis revisited: An analysis of strategies used by Tylenol in the second tampering episode. Central States Speech Journal. https://doi.org/10.1080/10510978809363234
Binus. (2017). 5C’S DALAM MENGATASI KRISIS KOMUNIKASI. Binus.Ac.Id.
Coombs, W. T. (2004). Impact of past crises on current crisis communication: Insights from situational crisis communication theory. Journal of Business Communication. https://doi.org/10.1177/0021943604265607
Coombs, W. T. (2007). Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory. Corporate Reputation Review. https://doi.org/10.1057/palgrave.crr.1550049
detikfinance. (2005). Akibat Tsunami, 12 Industri Besar di Aceh Rusak. Finance.Detik.Com.
Doorley, J., & Garcia, H. F. (2013). Reputation Managemen : The Key to Succsessful Public Relations and Corporate Communication (3rd ed., Vol. 53, Issue 9). Routledge. https://doi.org/10.1017/CBO9781107415324.004
Duke, B. S., & Masland, L. (2002). Crisis Commuriication by the Book. Public Relations Quarterly.
Gora, R. (2009). PERAN PUBLIC RELATIONS DALAMMEMBANGUN CORPORATE IMAGE MELALUI PROGRAM COMMUNITY DEVELOPMENT. In DUSN Indonesia.
Grund, N. E., & Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Academy of Management Perspectives, 10(1), 99–101. https://doi.org/10.5465/AME.1996.9603293245
Hele, A. P., & Maela, N. F. S. (2018). Peningkatan Pelayanan Berbasis Strategi Komunikasi Organisasi pada RSUD Luwu. Jurnal Komunikasi Profesional. https://doi.org/10.25139/jkp.v2i1.910
Juneza, R. R. D. (2016). Respon Para Disabilitas terhadap Komunikasi Krisis BPBD (Badan Penanggulangan Bencana Daerah) dan Tim SAR Klaten Tahun 2016. Profetik: Jurnal Komunikasi, 9(1). https://doi.org/10.14421/pjk.v9i1.1192
Kriyantono, R. (2018). Kearifan Lokal dan Strategi Komunikasi Public Relations di BUMN dan Perusahaan Swasta. Jurnal ILMU KOMUNIKASI, 15(2), 171–188. https://doi.org/10.24002/jik.v15i2.1480
Kumalasari, Devi, R. (2018). STAKEHOLDER DAN TANGGUNG JAWAB SOSIAL PERUSAHAAN. Binus.Ac.Id.
Kusuma, Adi, R. (2014). MENEJEMEN ISU DAN KOMUNIKASI KRISIS. Zona Komunikasi.
Moleong, L. (2006). Metodologi penelitian. Metodologi Penelitian Kualitatif, 31–44.
Naelana, Y., & Istiyanto, Bekti, S. (2019). Analisis SWOT Strategi Pengelolaan Reputasi PT. Cowboy Nusantara Jaya. Journal of Chemical Information and Modeling, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
Nasution, A. (1997). Krisis Ekonomi : Penyebab, Implikasi dan Prospeknya Di Masa Depan. Economic Journal of Emerging Markets, 2(3), 212–223.
Prastya, N. M. (2011). Komunikasi Krisis Di Era New Media Dan Social Media. Jurnal Komunikasi, 6(1), 1–20. https://doi.org/10.20885/komunikasi.vol6.iss1.art1
Puri, P. (2015). CSR Ikut Menentukan Reputasi Perusahaan. Kompasiana.
Purtiwi, N. P. (2018). Menelusuri Pemetaan Pemasaran Kontekstual. Jurnal Studi Komunikasi, 2(3). https://doi.org/10.25139/jsk.v2i3.1147
Putri, Anggieta, Z. (2019). Pengaruh Reputasi Perusahaan Terhadap Keyakinan Nasabah Menabung Di Baitul Maal Wa Tamwil (Studi Kasus Bmt Amanah Ray Medan). Universitas Muhammadyiah Sumatera Utara.
Putri, A. W., JK, S., & Rahmanto, A. N. (2019). KOMUNIKASI KRISIS KEMENTERIAN PERTANIAN PADA KASUS PENGGEREBEKAN GUDANG BERAS PT IBU (Analisis Isi Kualitatif Menggunakan Situational Crisis Communication Theory). Jurnal Studi Komunikasi Dan Media, 23(1), 53. https://doi.org/10.31445/jskm.2019.1765
Rahmawati, S. (2011). Analisis Stres Kerja Karyawan pada PT Bank Rakyat Indonesia ( Persero ) Tbk Cabang Bogor Siti Rahmawati. Manajemen IPB, 1–2.
riza, budi. (2005). Utang Pengusaha di Aceh Bakal Dihapuskan. Tempo.Co.
Riza, I. (2019). Komunikasi Krisis dengan Media: Belajar dari Kasus PLN. Wartaekonomi.
Rosalia Dwi Putri Loven , Maylanny Christin, A. I. (2016). Crisis Management Strategy Public Relations of Pt Kai Commuter. E-Proceeding of Management, 3(2), 2234–2249.
Rosyida, I., & Tonny Nasdian, F. (2011). Partisipasi Masyarakat Dan Stakeholder Dalam Penyelenggaraan Program Corporate Social Responsibility (Csr) Dan Dampaknya Terhadap Komunitas Perdesaan. Sodality: Jurnal Sosiologi Pedesaan, 5(1), 51–70. https://doi.org/10.22500/sodality.v5i1.5832
Sudrajat, D. (2013). Model Pengembangan Produk Jasa Baru pada Perusahaan Jasa Logistik. Binus Business Review, 4(1), 58. https://doi.org/10.21512/bbr.v4i1.1035
Sulistiadi, W. (1998). Manajemen Krisis Pelayanan Kesehatan Gigi. Journal of Dentistry Indonesia, 5(1).
Syarifuddin, H. (2018). Analisis Pengendalian Jumlah Produk Cacat Air Minum Dalam Kemasan ( AMDK ) Menggunakan Metode Poka Yoke di PT Ima Montaz Sejahtera. Teknik Industri, 7(2), 25–31.
Theresia D. Wulandari. (2011). Pengaruh Tanggung Jawab Perusahaan dalam Menanggulangi Krisis terhadap Reputasi Perusahaan. Jurnal Ilmu Komunikasi Universitas Atma Jaya Yogyakarta, Volume 8(2), 1–13.
Winkleman, S. (1999). The Right Stuff.Chief Executive.
Yanuar, D. (2017). Kekuatan Integrated Communication untuk Membangun Reputasi dalam Menghadapi Krisis. Jurnal Komunikasi Global, 6(1), 1–14.
Published
2020-05-23
How to Cite
Yanuar, D., Saleh, R., & Pratama, D. (2020). Reputasi korporat: upaya pt ima montaz sejahtera (IMS) dalam memelihara stabilitas perusahaan. Jurnal Komunikasi Profesional, 4(1). https://doi.org/10.25139/jkp.v4i1.2372
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