Pemanfaatan media sosial bagi pengembangan umkm di desa kedungrejo, kecamatan jabon, sidoarjo
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Abstract
Social media is a tool or means that can be accessed by everyone without limitation of time and distance as long as there is an internet network. The existence of social media that has wide, easy, and fast access is used by MSME small entrepreneurs to be more courageous in promoting their products as an effective and efficient marketing medium. The rapid development of MSMEs has made the use of social media even higher. The existence of MSMEs is expected to be able to expand employment opportunities, accelerate the process of economic equality, increase community income, and promote national stability. The use of social media is expected to be able to increase the marketing reach of MSME businesses. With the Thematic Real Work Lecture program, it is hoped that outreach and training activities on the development of MSME marketing in Kedungrejo Village through social media can provide an understanding of the importance of social media in developing business while keeping up with the times and can be used as much as possible.
Keywords: UMKM; Social media; Extension; Training.
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Cendana, M. (2019). PEMANFAATAN SOSIAL MEDIA SEBAGAI STRATEGI PROMOSI BAGI KEBERLANGSUNGAN BISNIS UMKM. Journal Community Development and Society. https://doi.org/10.25139/cds.v1i1.1649
Christantyawati, N., Sufa, S. A., Susilo, D., & Putranto, T. D. (2018). METAMORFOSIS MEDIA KOMUNIKASI PEMASARAN PRODUK HASIL USAHA MIKRO KECIL DAN MENENGAH. Jurnal Terapan Abdimas. https://doi.org/10.25273/jta.v3i2.2794
Indrasari, M., Hapsari, I. N., & Sukesi, S. (2019). Customer loyalty: effects of sales information system, marcomm, and brand ambassadors. Jurnal Studi Komunikasi, 3(2), 182–198.
Mahardika, R., & Farida, F. (2019). Pengungkapan diri pada instagram instastory. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies). https://doi.org/10.25139/jsk.v3i1.774
Malik, A. (2016). Agitasi dan Propaganda di Media Sosial (Studi Kasus Cyberwar Antar-Netizen terkait Dugaan Penistaan Agama oleh Basuki Tjahaja Purnama). LONTAR: Jurnal Ilmu Komunikasi, 4(3).
Prasetya, M. (2020). Self-presentation dan kesadaran privacy micro-influencer di instagram. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies). https://doi.org/10.25139/jsk.v4i1.2301
Priambada, S. (2015). Manfaat Penggunaan Media Sosial Pada Usaha Kecil Menengah (UKM).
Riyadi, S., Susilo, D., Armawati Sufa, S., & Dwi Putranto, T. (2019). DIGITAL MARKETING STRATEGIES TO BOOST TOURISM ECONOMY: A CASE STUDY OF ATLANTIS LAND SURABAYA. Humanities & Social Sciences Reviews, 7(5), 468–473. https://doi.org/10.18510/hssr.2019.7553
Rubawati, E. (2018). Media Baru: Tantangan dan Peluang Dakwah. Jurnal Studi Komunikasi, 2(1). https://doi.org/10.25139/jsk.v2i1.586
Rustan, E., & Hasriani, H. (2020). Communication pattern between nurses and elderly patients through a neuro-linguistic programming approach. Jurnal Studi Komunikasi, 4(1). https://doi.org/10.25139/jsk.v4i1.2180
Sabani, N. (2018). GENERASI MILLENIAL DAN ABSURDITAS DEBAT KUSIR VIRTUAL. INFORMASI. https://doi.org/10.21831/informasi.v48i1.18078
Sugihartati, R., & Susilo, D. (2019). Acts against drugs and narcotics abuse: Measurement of the effectiveness campaign on Indonesian narcotics regulator Instagram. Journal of Drug and Alcohol Research. https://doi.org/10.4303/jdar/236079
Suryandari, N., & Lutviana, V. (2020). Impression management of buzzer in social media twitter. Jurnal Studi Komunikasi, 4(3), 614. https://doi.org/10.25139/jsk.v4i3.2665
Wardhono, H., Budiyono, B., & Hartati, F. K. (2020). Desa wisma siaga bencana di desa bungurasih sidoarjo. Journal Community Development and Society. https://doi.org/10.25139/cds.v2i1.2512
Published
2020-11-19
How to Cite
Istanti, E., & Sanusi, R. (2020). Pemanfaatan media sosial bagi pengembangan umkm di desa kedungrejo, kecamatan jabon, sidoarjo. Jurnal Komunikasi Profesional, 4(2). https://doi.org/10.25139/jkp.v4i2.2987
Issue
Section
Pengabdian Masyarakat (Community Services)
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Jurnal Komunikasi Profesional is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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