Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal
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Abstract
Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.
Keywords: Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.
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Citra, I. P. A. (2018). KARAKTERISTIK AIR TERJUN SEBAGAI POTENSI WISATA ALAM DI KECAMATAN SUKASADA. 6(3), 133–145.
District, B. (2019). Pelatihan Inventarisasi Aset Desa Dan Pengembangan BUMDes Untuk Penguatan Ekonomi Desa Di Desa Saba Kecamatan Blahbatu Kabupaten Gianyar. 3(1), 74–85.
Foto, W., Dampaknya, D. A. N., Jumlah, P., & Di, W. (2017). Instagram, wisata foto dan dampaknya terhadap peningkatan jumlah wisatawan di yogyakarta 1. February, 903–907.
Habibi, A. (2020). Normal Baru Pasca Covid-19. 4, 197–204.
Herastuti, H. (2018). Branding Desa Wisata Berbasis Ecotourism. 227–237.
I Made Junet Sumantara, I Ketut Arta Widana, I. W. W. (2015). PARTISIPASI MASYARAKAT LOKAL DALAM PENGELOLAAN DAYA TARIK WISATA AIR TERJUN TEGENUNGAN DI DESA KEMENUH, KECAMATAN SUKAWATI, KABUPATEN GIANYAR. 489–493.
Indah Sulistiani, Sumardjo, Ninuk Purnaningsih, B. G. S. (2018). MEMBANGUN KEBERDAYAAN MASYARAKAT MELALUI PENINGKATAN KARAKTERISTIK INDIVIDU DI PAPUA. 11(2), 213–225.
Kasus, S., Pangandaran, P., Ciamis, K., & Barat, J. (2011). STRATEGI PERENCANAAN DAN PENGEMBANGAN OBJEK WISATA (STUDI KASUS PANTAI PANGANDARAN KABUPATEN CIAMIS JAWA BARAT) Marceilla Hidayat Politeknik Negeri Bandung. I(1), 33–44.
Kurnianti, A. W., & Tidar, U. (2018). STRATEGI KOMUNIKASI PEMASARAN DIGITAL SEBAGAI. 1, 180–190.
L.K. Herindiyah Kartika Yuni, W. A. A. (2016). STRATEGI PENGEMBANGAN AIR TERJUN TEGENUNGAN SEBAGAI DAYA TARIK WISATA ALAM DI DESA KEMENUH, GIANYAR BALI. 6(3), 259–266.
Ningrum, D. P. (2020). Penanaman nilai kearifan lokal pada anak usia dini di TK Negeri 3 Suryoputran kota yogyakarta. 4(1), 74–82.
Pascua, D. S. (2020). Sustainable corporate social responsibility practices of business establishments in region 2, philippines. Journal of Critical Reviews. https://doi.org/10.31838/jcr.07.11.08
Paulinus Yuvensius, Kartikawati, H. P. (2017). POTENSI DAYA TARIK OBJEK WISATA AIR TERJUN DAIT DI DESA SEKENDAL KECAMATAN AIR BESAR KABUPATEN LANDAK. 5, 1094–1099.
Rosali, E. S. (2020). AKTIFITAS PEMBELAJARAN DARING PADA MASA PANDEMI COVID -19 DI JURUSAN PENDIDIKAN GEOGRAFI UNIVERSITAS SILIWANGI TASIKMALAYA Ely. 1, 21–30.
Saputra, G. W., & Ardani, I. G. A. K. S. (2020). PENGARUH DIGITAL MARKETING, WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN. 9(7), 2596–2620.
Sholikhatin, S. A., Bakhtiar, A. R., & Agung, A. (2020). Kolaborasi Relawan COVID - 19 Universitas Amikom Purwokerto untuk Penanganan Wabah di Jawa Tengah. 3(2), 90–100.
Sidauruk, S. dan T. (2012). KAJIAN POTENSI WISATA AIR TERJUN PONOT DI DESA TANGGA KECAMATAN AEK SONGSONGAN KABUPATEN ASAHAN. 2.
Sunarti, Syukur Umar, A. S. A. (2018). NILAI EKONOMI DAN KUNJUNGAN OBJEK WISATA ALAM AIR TERJUN DESA NUPABOMBAKECAMATAN TANANTOVEA KABUPATENDONGGALA. 6.
Susanto, A., Purnomo, A., Revias, M., & Kusuma, P. (2019). Di Era Pariwisata Destinasi Digital. 34(September), 319–324.
SUSILO, D. (2012). Preferensi Pendengar Pada Content Program Siaran Goyang Rekete Radio Warna 93.6 Fm Pasuruan. UNIVERSITAS AIRLANGGA.
Wardhono, H., Budiyono, B., & Hartati, F. K. (2020). Desa wisma siaga bencana di desa bungurasih sidoarjo. Journal Community Development and Society. https://doi.org/10.25139/cds.v2i1.2512
Yasir, Y., Nurjanah, N., Salam, N. E., & Yohana, N. (2019). Kebijakan Komunikasi dalam Membangun Masyarakat Sadar Wisata Di Kabupaten Bengkalis-Riau. Jurnal Studi Komunikasi. https://doi.org/10.25139/jsk.v3i3.1548
Published
2021-05-09
How to Cite
Roosinda, F. W., P, D. B. A., & Ekantoro, J. (2021). Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal. Jurnal Komunikasi Profesional, 5(2). https://doi.org/10.25139/jkp.v5i2.3493
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Section
Pengabdian Masyarakat (Community Services)
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Jurnal Komunikasi Profesional is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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