Strava: participatory culture and community engagement of rocc members
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Keywords:
Community Engagement, Digital Communication, Participatory Culture, ROCC Community, Strava
Abstract
The Rogue Cycling community is a road bike community that is experiencing the development of online member communication interaction activities. The interaction process generated offline is now getting support through Strava as the new online-based media. Rapid development of communication technology has created a new era where people can interact without the limitations of space and time. The potential use of Strava's new media is considered not only to be a participant, but also to shape the process of creating meaning. New media are also believed to have abilities that resemble interpersonal communication. Strava was formed in order to connect people with the community to increase interaction with each other through the features provided. This study aims to determine the participatory cultural components that make up the Rogue Cycling community in building the involvement of each member through Strava. This research uses case study method with qualitative descriptive research. The results showed that Rogue Cycling involving Strava's new media when analyzed using the concept of participatory culture (affiliations, expression, collaborative problem-solving, and circulation) had reached the four stages of participatory culture based on the formation of virtual Rogue Cycling community in Strava. Such as participated in upload cycling trails with members or carried out the circulation cycling trail process during cycling practice. The essence of participation through the support of the community concept and community involvement also shows that cycling activities cannot be done without a meeting, but virtual community activities and real communities make important contributions to the community.
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Bernier, A. (2020). Wanting to Share: How Integration of Digital Media Literacy Supports Student Participatory Culture in 21st Century Sustainability Education. Journal of Sustainability Education, 24.
Baxter, Leslie A., & babbie, Earl. 2018. The Basic of Communication Research, E-book. Canada: Thomson Learning, Inc.
Bogdan, R.C., & Biklen, S.K. (2011). Qualitative research. Needham Height MA: Allyn and Bacon.
Boxman-Shabtai, L. (2019). The practice of parodying: YouTube as a hybrid field of cultural production. Media, Culture & Society, 41(1), 3-20.
Burgess, J., & Jones, C. (2020). Exploring the forced closure of a brand community that is also a participatory culture. European Journal of Marketing.
Couture, J. (2021). Reflections from the ‘Strava-sphere’: Kudos, community, and (self-) surveillance on a social network for athletes. Qualitative Research in Sport, Exercise and Health, 13(1), 184-200.
Delwiche, A., & Henderson, J. J. (2012). Introduction: what is participatory culture?. In The participatory cultures handbook (pp. 21-27). Routledge.
Dominick, Joseph R. (2014). Mass Media Research: An Introduction, (10th ed). Boston: Wadsworth Cengage Learning
Evans. D & Cothrel. J. (2014). Social Customer Experience: Engage and Retain Customers Through Social Media (1st ed). E-Pubs. Kanada: JohnWiley & Sons, Inc.
Guba & Lincoln. (1994). Handbooks of Quantitative Research. London: Sage Publication.
Hartley, J., Potts, J., Montgomery, L., Rennie, E., & Neylon, C. (2019). Do we need to move from communication technology to user community? A new economic model of the journal as a club. Learned Publishing, 32(1), 27-35.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York: NYU Press.
Jenkins, H., Purushotma, R., Weigel, M., Clinton, K., & Robison, A. J. (2009). Confronting the Challenges of Participatory Culture. United States: MIT Press.
Light, J., McNaughton, D., Beukelman, D., Fager, S. K., Fried-Oken, M., Jakobs, T., & Jakobs, E. (2019). Challenges and opportunities in augmentative and alternative communication: Research and technology development to enhance communication and participation for individuals with complex communication needs. Augmentative and Alternative Communication, 35(1), 1-12.
Martinez, F. J., Anaya, R., Aguilar, R., & Molinillo, S. (2016). Online Brand Communities: Using the Social Web for Branding and Marketing. Spain: Springer International Publishing.
Massanari, A. L. (2015). Participatory culture, community, and play. Learning from.
McCloskey, D. J., Gaxiola, S. A., & Michener, J. L. (2011). Community Engagement Key Function Commite Task Force on the Principles of Community Engagement. United States: Palladian Partnes, Inc.
Miller, S. E. (2020). Community engagement in the twenty-first century. In The Routledge Handbook of Global Historical Archaeology (pp. 150-176). Routledge.
Murwani, E. (2012). Budaya Partisipatif : Suatu bentuk Literasi Media Baru. Jurnal
Seminar Nasional dan Teknologi. Kc.umn.ac.id/2745/
Rivers, D. J. (2020). Strava as a discursive field of practice: Technological affordances and mediated cycling motivations. Discourse, Context & Media, 34, 100345.
Rotman, D., Vieweg, S., Yardi, S., Chi, E., Preece, J., Shneiderman, B., ... & Glaisyer, T. (2011). From slacktivism to activism: participatory culture in the age of social media. In CHI'11 Extended Abstracts on Human Factors in Computing Systems (pp. 819-822).
Rospitasari, M. (2021). Youtube as alternative media for digital activism in documentary film creative industry. Jurnal Studi Komunikasi, 5(3), 665-692.
Ruslan, R. (2013). Metode Penelitian Public Relation dan Komunikasi. Jakarta: PT Raja Grafindo Persada.
Sarason, S. B. (1974). The psychological sense of community. San Francisco: Jossey-Bass.
Smith, W. (2014). Mobile Interactive Fitness Technologies and The Recreational Experience of Bicycling: A Phenomenological Exploration of the Strava Community. Clemson University.
Tilton, S. (2019). Winning through deception: A pedagogical case study on using social deception games to teach small group communication theory. SAGE Open, 9(1), 2158244019834370.
Tiwari, R & et all. (2014). M2 Models and Methodologies for CommunityEngagement. New York: Springer Singapore Heidelberg.
Tombleson, B., & Wolf, K. (2017). Rethinking the circuit of culture: How participatory culture has transformed cross-cultural communication. Public Relations Review, 43(1), 14-25.
Wardani, P. K. (2018). Budaya Partisipasi (Participatory Culture) di Kalangan Vlogger. Jurnal Fisip, 1-16. http://repository.unair.ac.id/75031/
Wahyuni, H., Purnomo, E. P., & Fathani, A. T. (2021). Social media supports tourism development in the COVID-19 normal era in Bandung. Jurnal Studi Komunikasi, 5(3), 600-616.
Wright, W. T. (2020). Within, Without, and Amidst: A Review of Literacy Educators' Perceptions of Participatory Media Technologies. Journal of Media Literacy Education, 12(2), 1-12.
Yin, R. K. (2014). Case Study Research Design and methods. California: SAGE Publications,Inc.
Yin, R. K. (2018). Case Study Research Design and Application; Design and Methods. Los Angeles: SAGE Publications, Inc.
Yin, Y., & Xie, Z. (2021). Playing platformized language games: Social media logic and the mutation of participatory cultures in Chinese online fandom. New Media & Society, 14614448211059489.
Zis, S., Dewi, R., & Efendi, Z. (2021). Model Perilaku Komunikasi Generasi Muda Dalam Pemanfaatan Media Digital Memasuki Era 4.0 Dan 5.0 di Kecamatan Kuranji. Jurnal Komunikasi Profesional, 5(1), 66-87.
Zobl, E., & Drüeke, R. (2020). Participatory and Networked Cultures. The International Encyclopedia of Gender, Media, and Communication, 1-9.
Published
2022-02-15
How to Cite
Epranata, D. R., & Bangun, C. R. A. (2022). Strava: participatory culture and community engagement of rocc members. Jurnal Komunikasi Profesional, 6(1), 001-015. Retrieved from https://ejournal.unitomo.ac.id/index.php/jkp/article/view/4465
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