Portrayals the Ideal Men’s Body through the Body’s Nutritional Products
Abstract views: 297
,
PDF downloads: 194
Keywords:
Power; Men’s body; Culture of consumption; Body's nutritional products; L-Men.
Abstract
The body becomes an object that continues to change in the direction desired by each human being so that everyone has different goals and efforts in determining the purposes of their respective bodies. This is reinforced by the concept of the body being disorganized so that the capitalist industry uses this opportunity to discipline the body. Based on this background, this study aims to discover how the @lmen Instagram post evokes fantasies in men's minds through the signs that appear in @lmen's Instagram posts. The method used in this research is Charles Sanders Peirce's semiotics of 5 selected @lmen Instagram posts during 2020, which features a model represented by the winner of The New L-Men of the Year with L-Men products in one post. The conclusion obtained in this study is that men's body image with arm muscles and healthy skin is dominated by the consumption of L-Men as a body nutrition product.
References
Ahadzadeh, A., Sharif, S., & Ong, F. (2017). Self-schema and self-discrepancy mediate the influence of Instagram usage on body image satisfaction among youth. Computers in Human Behavior, 68, 8–16. https://doi.org/https://doi.org/10.1016/j.chb.2016.11.011
Aljuboori, A., Fashakh, A., & Bayat, O. (2020). The impacts of social media on University students in Iraq. Egyptian Informatics Journal, 21(3), 139–144. https://doi.org/https://doi.org/10.1016/j.eij.2019.12.003
Butler, J. (1988). Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory. Theatre Journal. https://doi.org/10.2307/3207893
Ciocca, G., Zauri, S., Limoncin, E., Mollaioli, D., D’Antuono, L., Carosa, E., Nimbi, F., Simonelli, C., Balercia, G., Reisman, Y., & Jannini, E. (2020). Attachment Style, Sexual Orientation, and Biological Sex in their Relationships With Gender Role. Sexual Medicine. https://doi.org/10.1016/j.esxm.2019.09.001
Coad, D. (2016). Metrosexual. The Wiley Blackwell Encyclopedia of Gender and Sexuality Studies, 1–2.
Denzin, N. (2016). Critical Qualitative Inquiry. Qualitative Inquiry. https://doi.org/10.1177/1077800416681864
Draelos, Z. (2014). Facial skin care products and cosmetics. In Clinics in Dermatology. https://doi.org/10.1016/j.clindermatol.2014.02.020
Falomir-Pichastor, J., Berent, J., & Anderson, J. (2019). Perceived Men’s Feminization and Attitudes Toward Homosexuality: Heterosexual Men’s Reactions to the Decline of the Anti-Femininity Norm of Masculinity. Sex Roles. https://doi.org/10.1007/s11199-018-0985-6
Foucault, M. (1993). Space, power, and knowledge. The Cultural Studies Reader.
Grosz, E. (1994). Volatile bodies: Toward a corporeal feminism. Indiana University Press.
Habib, M., Ratnaningsih, A., & Nisa, K. (2020). The construction of the ideal male body masculinity in the mister international pageant. Journal of Urban Sociology, 2(2), 4–15. https://doi.org/http://dx.doi.org/10.30742/jus.v2i2.993
Janowska, K. (2008). Metrosexual men’s shopping habits: study of the modern men’s clothing brand selection. Växjö University.
Khoo, M., & Karan, K. (2007). Macho or metrosexual: The branding of masculinity in FHM magazine in Singapore. Intercultural Communication Studies, 16(1), 34–45. https://www-s3-live.kent.edu/s3fs-root/s3fs-public/file/04-Michele-Khoo-and-Kavita-Karan.pdf
L-Men.com. (2020). L-Men Products. https://www.l-men.com/?utm_source=google&utm_medium=cpc&utm_campaign=non DSA&gclid=Cj0KCQiAqdP9BRDVARIsAGSZ8AlmqO18WZoOKkpp5t7SKZfndN2wUqPek4pAvL47UXDI_8OExOqSeNkaAhOZEALw_wcB
L-Men. (2020a). Instagram post @lmen on February 22, 2020. https://www.instagram.com/p/B83a2eBgK7k/
L-Men. (2020b). Instagram post @lmen on July 16, 2020. https://www.instagram.com/p/CCsK9vcAI26/
L-Men. (2020c). Instagram post @lmen on June 16, 2020. https://www.instagram.com/p/CBfcpS2j33v/
L-Men. (2020d). Instagram post @lmen on March 6, 2020. https://www.instagram.com/p/B9YEb95A8in/
L-Men. (2020e). Instagram post @lmen on September 9, 2020. https://www.instagram.com/p/CE5ps6Bg_Og/
Mattos Feijó, L., Tarman, G., Fontaine, C., Harrison, R., Johnstone, T., & Salomons, T. (2018). Sex-specific effects of gender identification on pain study recruitment. Journal of Pain, 19(2), 178–185. https://doi.org/10.1016/j.jpain.2017.09.009
Mercer, J., & Attwood, F. (2018). The metrosexual: Figures of masculinity. Routledge.
Müller, K., Dreier, M., Beutel, M., Duven, E., Giralt, S., & Wölfling, K. (2016). A hidden type of internet addiction? Intense and addictive use of social networking sites in adolescents. Computers in Human Behavior, 55(February), 172–177. https://doi.org/10.1016/j.chb.2015.09.007
Octaviana, V., & Susilo, D. (2021). Impact of @RaikuBeauty instagram campaign content on brand image. Jurnal Komunikasi Profesional, 5(3), 270–284. https://doi.org/10.25139/jkp.v5i3.3873
Russo, V., Valesi, R., Gallo, A., Laureanti, R., & Zito, M. (2020). “The theater of the mind”: The effect of radio exposure on TV advertising. Social Sciences, 9(7). https://doi.org/10.3390/SOCSCI9070123
Saputra, A., Susilo, D., & Harliantara, H. (2021). Virtual Ethnography on the Ngalah Islamic Boarding School Instagram Business Account. Sahafa Journal of Islamic Communication, 3(2), 161–173.
Sobur, A. (2001). Analisis teks media: Suatu pengantar untuk analisis wacana, analisis semiotik dan analisis framing. Bandung: Remaja Rosdakarya.
Suryana, A., Agustin, H., & Hidayat, M. (2019). Identifying the victims of workplace cyberbullying among lecturers. Jurnal Studi Komunikasi, 3(2), 151–166.
Susilo, D, & Putranto, T. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1). https://doi.org/https://doi.org/10.25139/jkp.v5i1.3463
Susilo, Daniel. (2017). Masculinity discourse on media text: A critical review about news about violence on online news portals. Masyarakat, Kebudayaan Dan Politik. https://doi.org/10.20473/mkp.v30i42017.344-352
Susilo, Daniel, Putranto, T., & Navarro, C. (2021). Performance of Indonesian Ministry of Health in Overcoming Hoax About Vaccination Amid the COVID-19 Pandemic on Social Media. Nyimak: Journal of Communication, 5(1), 151–166.
Zheng, L. (2019). The Dyadic Effects of Top/Bottom Sexual Self-Labels and Partner Sexual Role Requirements on Facial Masculinity Preferences Among Gay and Bisexual Men in China. The Journal of Sex Research, 1–7.
Aljuboori, A., Fashakh, A., & Bayat, O. (2020). The impacts of social media on University students in Iraq. Egyptian Informatics Journal, 21(3), 139–144. https://doi.org/https://doi.org/10.1016/j.eij.2019.12.003
Butler, J. (1988). Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory. Theatre Journal. https://doi.org/10.2307/3207893
Ciocca, G., Zauri, S., Limoncin, E., Mollaioli, D., D’Antuono, L., Carosa, E., Nimbi, F., Simonelli, C., Balercia, G., Reisman, Y., & Jannini, E. (2020). Attachment Style, Sexual Orientation, and Biological Sex in their Relationships With Gender Role. Sexual Medicine. https://doi.org/10.1016/j.esxm.2019.09.001
Coad, D. (2016). Metrosexual. The Wiley Blackwell Encyclopedia of Gender and Sexuality Studies, 1–2.
Denzin, N. (2016). Critical Qualitative Inquiry. Qualitative Inquiry. https://doi.org/10.1177/1077800416681864
Draelos, Z. (2014). Facial skin care products and cosmetics. In Clinics in Dermatology. https://doi.org/10.1016/j.clindermatol.2014.02.020
Falomir-Pichastor, J., Berent, J., & Anderson, J. (2019). Perceived Men’s Feminization and Attitudes Toward Homosexuality: Heterosexual Men’s Reactions to the Decline of the Anti-Femininity Norm of Masculinity. Sex Roles. https://doi.org/10.1007/s11199-018-0985-6
Foucault, M. (1993). Space, power, and knowledge. The Cultural Studies Reader.
Grosz, E. (1994). Volatile bodies: Toward a corporeal feminism. Indiana University Press.
Habib, M., Ratnaningsih, A., & Nisa, K. (2020). The construction of the ideal male body masculinity in the mister international pageant. Journal of Urban Sociology, 2(2), 4–15. https://doi.org/http://dx.doi.org/10.30742/jus.v2i2.993
Janowska, K. (2008). Metrosexual men’s shopping habits: study of the modern men’s clothing brand selection. Växjö University.
Khoo, M., & Karan, K. (2007). Macho or metrosexual: The branding of masculinity in FHM magazine in Singapore. Intercultural Communication Studies, 16(1), 34–45. https://www-s3-live.kent.edu/s3fs-root/s3fs-public/file/04-Michele-Khoo-and-Kavita-Karan.pdf
L-Men.com. (2020). L-Men Products. https://www.l-men.com/?utm_source=google&utm_medium=cpc&utm_campaign=non DSA&gclid=Cj0KCQiAqdP9BRDVARIsAGSZ8AlmqO18WZoOKkpp5t7SKZfndN2wUqPek4pAvL47UXDI_8OExOqSeNkaAhOZEALw_wcB
L-Men. (2020a). Instagram post @lmen on February 22, 2020. https://www.instagram.com/p/B83a2eBgK7k/
L-Men. (2020b). Instagram post @lmen on July 16, 2020. https://www.instagram.com/p/CCsK9vcAI26/
L-Men. (2020c). Instagram post @lmen on June 16, 2020. https://www.instagram.com/p/CBfcpS2j33v/
L-Men. (2020d). Instagram post @lmen on March 6, 2020. https://www.instagram.com/p/B9YEb95A8in/
L-Men. (2020e). Instagram post @lmen on September 9, 2020. https://www.instagram.com/p/CE5ps6Bg_Og/
Mattos Feijó, L., Tarman, G., Fontaine, C., Harrison, R., Johnstone, T., & Salomons, T. (2018). Sex-specific effects of gender identification on pain study recruitment. Journal of Pain, 19(2), 178–185. https://doi.org/10.1016/j.jpain.2017.09.009
Mercer, J., & Attwood, F. (2018). The metrosexual: Figures of masculinity. Routledge.
Müller, K., Dreier, M., Beutel, M., Duven, E., Giralt, S., & Wölfling, K. (2016). A hidden type of internet addiction? Intense and addictive use of social networking sites in adolescents. Computers in Human Behavior, 55(February), 172–177. https://doi.org/10.1016/j.chb.2015.09.007
Octaviana, V., & Susilo, D. (2021). Impact of @RaikuBeauty instagram campaign content on brand image. Jurnal Komunikasi Profesional, 5(3), 270–284. https://doi.org/10.25139/jkp.v5i3.3873
Russo, V., Valesi, R., Gallo, A., Laureanti, R., & Zito, M. (2020). “The theater of the mind”: The effect of radio exposure on TV advertising. Social Sciences, 9(7). https://doi.org/10.3390/SOCSCI9070123
Saputra, A., Susilo, D., & Harliantara, H. (2021). Virtual Ethnography on the Ngalah Islamic Boarding School Instagram Business Account. Sahafa Journal of Islamic Communication, 3(2), 161–173.
Sobur, A. (2001). Analisis teks media: Suatu pengantar untuk analisis wacana, analisis semiotik dan analisis framing. Bandung: Remaja Rosdakarya.
Suryana, A., Agustin, H., & Hidayat, M. (2019). Identifying the victims of workplace cyberbullying among lecturers. Jurnal Studi Komunikasi, 3(2), 151–166.
Susilo, D, & Putranto, T. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1). https://doi.org/https://doi.org/10.25139/jkp.v5i1.3463
Susilo, Daniel. (2017). Masculinity discourse on media text: A critical review about news about violence on online news portals. Masyarakat, Kebudayaan Dan Politik. https://doi.org/10.20473/mkp.v30i42017.344-352
Susilo, Daniel, Putranto, T., & Navarro, C. (2021). Performance of Indonesian Ministry of Health in Overcoming Hoax About Vaccination Amid the COVID-19 Pandemic on Social Media. Nyimak: Journal of Communication, 5(1), 151–166.
Zheng, L. (2019). The Dyadic Effects of Top/Bottom Sexual Self-Labels and Partner Sexual Role Requirements on Facial Masculinity Preferences Among Gay and Bisexual Men in China. The Journal of Sex Research, 1–7.
Published
2022-07-08
How to Cite
Putranto, T. D. (2022). Portrayals the Ideal Men’s Body through the Body’s Nutritional Products. Jurnal Komunikasi Profesional, 6(3), 256-266. https://doi.org/10.25139/jkp.v6i3.4754
Issue
Section
Articles
Copyright (c) 2022 Jurnal Komunikasi Profesional
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Komunikasi Profesional is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1. Proposed Policy for Journals That Offer Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
2. Proposed Policy for Journals That Offer Delayed Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
