Resepsi Khalayak Perempuan terhadap Konten Edukasi Seksual oleh Key Opinion Leader
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Keywords:
edukasi seksual, analisis resepsi, key opinion leader, pemimpin opini
Abstract
Edukasi seksual di Indonesia masih dianggap tabu, hal ini menyebabkan adanya keterbatasan kaum muda, khususnya perempuan, untuk mengakses informasi seputar edukasi seksual. Hadirnya ruang digital memungkinkan para key opinion leader berperan aktif membagikan informasi seputar edukasi seksual dengan cara yang lebih informal melalui media sosial. Penelitian ini bertujuan untuk menganalisis bagaimana penerimaan perempuan muda terhadap konten-konten edukasi seksual yang disampaikan oleh key opinion leader, yang mana tak jarang berseberangan dengan konstruksi sosial-budaya di Indonesia. Penelitian ini menggunakan metode analisis resepsi. Teknik pengumpulan data yang digunakan adalah wawancara kepada tiga informan. Hasil penelitian menunjukkan bahwa terdapat makna yang polisemi. Sebagian besar informan menyetujui isi pesan yang mendobrak stigma masyarakat mengenai seksualitas perempuan. Meski begitu, peran key opinion leader dianggap belum sepenuhnya kredibel dalam menyampaikan edukasi seksual, sehingga dibutuhkan sosok yang lebih ahli dan sumber dari kanal-kanal lain sebagai pembanding informasi yang mereka terima.
References
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Bennett, L. R. (2007). Zina and the enigma of sex education for Indonesian Muslim youth. Sex Education, 7(4), 371–386. https://doi.org/10.1080/14681810701635970
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Christanti, M. F., Mardani, P. B., Cahyani, I. P., & Sembada, W. Y. (2021). “Instagramable”: Simulation, Simulacra And Hyperreality on Instagram Post. International Journal of Social Service and Research, 1(4), 394-401.
Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches (3rd ed.). SAGE Publications.
Dainton, M., & Zelley, E. D. (2019). Applying Communication Theory for Professional Life: A Practical Introduction. SAGE.
Friesen, N. and Lowe, S. (2012) The questionable promise of social media for education: Connective learning and the commercial imperative. Journal of Computer Assisted Learning, 28 (3) , pp. 183-194
Gibson, C. K., Cochran, D.S., & Epley, D. R. (1981). Impact of Sex Role Differences Upon The Frame of Reference: of Male and Female Residential Real Estate Salespeople in Their Evaluation of Career Opportunities, Journal of Personal Selling & Sales Management, 1:1, 41-47. http://dx.doi.org/10.1080/08853134.1981.10754194
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Holzner, B. M., & Oetomo, D. (2004). Youth, sexuality and sex education messages in Indonesia: Issues of desire and control. Reproductive Health Matters, 12(23), 40–49. https://doi.org/10.1016/s0968-8080(04)23122-6
International Planned Parenthood Federation, (2008) Sexual rights: an IPPF declaration.
Jahnke, M. (2018). Influencer Marketing: Für Unternehmen und Influencer: Strategien, Plattformen, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen. Springer-Verlag.
Kim, A., Hansen, H., Duke, J., Davis, K., Alexander, R., Rowland, A., & Mitchko, J. (2016). Does digital ad exposure influence information-seeking behavior online? Evidence from the 2012 tips from former smokers national tobacco prevention campaign. Journal of Medical Internet Research, 18(3), e64. https://doi.org/10.2196/jmir.4299
Kurnianto, E. A. (2017). Pandangan Empat Tokoh Perempuan terhadap Virginitas dalam Novel Garis Perempuan Karya Sanie B. Kuncoro: Perspektif Feminis Radikal. Kandai, 13(2), 281. https://doi.org/10.26499/jk.v13i2.194
Lindgren, S. (2017). Digital media and society. SAGE.
Littlejohn, S. W., & Foss, K. A. (2009). Encyclopedia of Communication Theory. SAGE.
Maimunah, S. (2019). Implementasi pendidikan seks berbasis sekolah. Jurnal Ilmiah Psikologi Terapan, 7(2). https://doi.org/10.22219/jipt.v7i2.8989
Marsch, L. A., Grabinski, M. J., Bickel, W. K., Desrosiers, A., Guarino, H., Muehlbach, B., Acosta, M. (2010). Computer-Assisted HIV prevention for youth with substance use disorders. Substance Use & Misuse, 46(1), 46–56. https://doi.org/10.3109/10826084.2011.521088
Media Indonesia. (2019, December 1). Inez Kristanti Edukasi Seks di Media Sosial. Retrieved May 17, 2022, from Media Indonesia | Referensi Bangsa website: https://mediaindonesia.com/hiburan/275031/inez-kristanti-edukasi-seks-di-media-sosial
Medley, M. L. (1980). Life satisfaction across four stages of adult life. The International Journal of Aging and Human Development, 11(3), 193–209. https://doi.org/10.2190/d4lg-aljq-8850-gydv
Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches (7th ed.). Pearson Education Limited.
Newton, J. R., & Williams, M. C. (2021). Instagram as a special educator professional development tool: A guide to teachergram. Journal of Special Education Technology, 016264342110335. https://doi.org/10.1177/01626434211033596
Ooi, H. L., & Kelleher, M. G. D. (2021). Instagram Dentistry. Primary Dental Journal, 10(1), 13-19. DOI: 10.1177/2050168420980964
Pawaka, D. & Choiriyati, W. (2020). Analisis Resepsi Followers Milenial @indonesiafeminis dalam Memaknai Konten Literasi Feminisme. AGUNA: Jurnal Ilmu Komunikasi, 1(1).
Rothfischer, K. (2021). Social media - Key opinion leaders of the future? Journal of European CME, 10(1). https://doi.org/10.1080/21614083.2021.2014094
Rusadi, U. (2015). Kajian Media: Isu Ideologis dalam Perspektif, Teori, dan Metode. PT RajaGrafindo Persada.
Sakina, A. I., & A., D. H. S. (2017). Menyoroti Budaya Patriarki di Indonesia. Share : Social Work Journal, 7(1), 71. https://doi.org/10.24198/share.v7i1.13820
Sanjakdar, F. (2009). ‘Teacher talk’: The problems, perspectives and possibilities of developing a comprehensive sexual health education curriculum for Australian Muslim students. Sex Education, 9(3), 261–275. https://doi.org/10.1080/14681810903059086
Scher, J. U., & Schett, G. (2020a). Key opinion leaders — a critical perspective. Nature Reviews Rheumatology, 17(2), 119–124. https://doi.org/10.1038/s41584-020-00539-1
Slamet, M. (2016). Hubungan Antara Nilai Keperawanan (Virginity Value) dengan Perilaku Seksual Pranikah Remaja. Psikoborneo: Jurnal Ilmiah Psikologi, 4(2). https://doi.org/10.30872/psikoborneo.v4i2.4015
Sutisna, C. O., Krisdinanto, N., & Fiesta, B. R. S. (2022). Gender Taboo di Media Sosial: Analisis Penerimaan terhadap ‘Perlawanan’ Danilla Riyadi di Instagram dan Youtube. Jurnal Riset Komunikasi, 5(1), 1–15. https://doi.org/10.38194/jurkom.v5i1.404
@inezkristanti. 2022. “Mitos tentang Vagina.” Instagram. Retrieved (https://www.instagram.com/reel/CYOhjm4LcC7/).
@inezkristanti. 2022. “Pertama Kali Hubungan Seks Pasti Berdarah?” Instagram. Retrieved (https://www.instagram.com/reel/CXBSC4IhGmF/).
@inezkristanti. 2022. “Perempuan Gak Harus Diem Aja Saat Seks.” Instagram. Retrieved (https://www.instagram.com/reel/CXV38bRhd_k/).
@inezkristanti. 2022. “Cewe2! Kudu Lakukan 4 Kebiasaan Kesehatan S3ksual INI.” Instagram. Retrieved (https://www.instagram.com/reel/CcIGwBmBVAx/).
Adiyanto, W. (2021). Mitos Vagina Ideal dalam Iklan Sabun Kewanitaan. Jurnal Riset Komunikasi, 4(2), 160–178. https://doi.org/10.38194/jurkom.v4i2.304
Amaliyah, S., & Nuqul, F. L. (2017). Eksplorasi Persepsi Ibu tentang Pendidikan Seks untuk Anak. Psympathic : Jurnal Ilmiah Psikologi, 4(2), 157–166. https://doi.org/10.15575/psy.v4i2.1758
Annahdi. S. S., & Mahadian, A. B. (2019). Analisis Wacana dalam Pendidikan Seks pada Akun Instagram @tabu.id.e-Proceeding of Management. 6(2), 4794–4800.
Bamakan, S. M. H., Nurgaliev, I., & Qu, Q. (2019). Opinion leader detection: A methodological review. Expert Systems with Applications, 115, 200–222. https://doi.org/10.1016/j.eswa.2018.07.069
Bennett, L. R. (2005). Women, islam and modernity: Single women, sexuality and reproductive health in contemporary indonesia. Psychology Press.
Bennett, L. R. (2007). Zina and the enigma of sex education for Indonesian Muslim youth. Sex Education, 7(4), 371–386. https://doi.org/10.1080/14681810701635970
Bowman, S. and Willis, C. (2003), “We media: how audiences are shaping the future of news and information”, available at: www.hypergene.net/wemedia/download/we_media.pdf
(accessed May 17, 2022).
Carpenter, J. P., Morrison, S. A., Craft, M., & Lee, M. (2020). How and why are educators using Instagram? Teaching and Teacher Education, 96, 103149. https://doi.org/10.1016/j.tate.2020.103149
Christanti, M. F., Mardani, P. B., Cahyani, I. P., & Sembada, W. Y. (2021). “Instagramable”: Simulation, Simulacra And Hyperreality on Instagram Post. International Journal of Social Service and Research, 1(4), 394-401.
Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches (3rd ed.). SAGE Publications.
Dainton, M., & Zelley, E. D. (2019). Applying Communication Theory for Professional Life: A Practical Introduction. SAGE.
Friesen, N. and Lowe, S. (2012) The questionable promise of social media for education: Connective learning and the commercial imperative. Journal of Computer Assisted Learning, 28 (3) , pp. 183-194
Gibson, C. K., Cochran, D.S., & Epley, D. R. (1981). Impact of Sex Role Differences Upon The Frame of Reference: of Male and Female Residential Real Estate Salespeople in Their Evaluation of Career Opportunities, Journal of Personal Selling & Sales Management, 1:1, 41-47. http://dx.doi.org/10.1080/08853134.1981.10754194
Hashoff. Influencer marketer. A #Hashoff state of the union report. Dilansir dari
https://static1.squarespace.com/static/5be9a5c2f8370a38e3b3fcad/t/5beaeb32032be41f48154ee4/1542122295305/A+%23HASHOFF+State+of+the+Union+Report.pdf (2017), Diakses pada 22 Mei 2022
Hall, S. (1973). Encoding and decoding in the television discourse. Centre for Cultural Studies.
Hikmah Nur Karimah, R., & Fadillah, F. (2021). Buzz marketing as a new practice of digital advertising. IMOVICCON Conference Proceeding, 2(1), 102–110. https://doi.org/10.37312/imoviccon.v2i1.46
Holzner, B. M., & Oetomo, D. (2004). Youth, sexuality and sex education messages in Indonesia: Issues of desire and control. Reproductive Health Matters, 12(23), 40–49. https://doi.org/10.1016/s0968-8080(04)23122-6
International Planned Parenthood Federation, (2008) Sexual rights: an IPPF declaration.
Jahnke, M. (2018). Influencer Marketing: Für Unternehmen und Influencer: Strategien, Plattformen, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen. Springer-Verlag.
Kim, A., Hansen, H., Duke, J., Davis, K., Alexander, R., Rowland, A., & Mitchko, J. (2016). Does digital ad exposure influence information-seeking behavior online? Evidence from the 2012 tips from former smokers national tobacco prevention campaign. Journal of Medical Internet Research, 18(3), e64. https://doi.org/10.2196/jmir.4299
Kurnianto, E. A. (2017). Pandangan Empat Tokoh Perempuan terhadap Virginitas dalam Novel Garis Perempuan Karya Sanie B. Kuncoro: Perspektif Feminis Radikal. Kandai, 13(2), 281. https://doi.org/10.26499/jk.v13i2.194
Lindgren, S. (2017). Digital media and society. SAGE.
Littlejohn, S. W., & Foss, K. A. (2009). Encyclopedia of Communication Theory. SAGE.
Maimunah, S. (2019). Implementasi pendidikan seks berbasis sekolah. Jurnal Ilmiah Psikologi Terapan, 7(2). https://doi.org/10.22219/jipt.v7i2.8989
Marsch, L. A., Grabinski, M. J., Bickel, W. K., Desrosiers, A., Guarino, H., Muehlbach, B., Acosta, M. (2010). Computer-Assisted HIV prevention for youth with substance use disorders. Substance Use & Misuse, 46(1), 46–56. https://doi.org/10.3109/10826084.2011.521088
Media Indonesia. (2019, December 1). Inez Kristanti Edukasi Seks di Media Sosial. Retrieved May 17, 2022, from Media Indonesia | Referensi Bangsa website: https://mediaindonesia.com/hiburan/275031/inez-kristanti-edukasi-seks-di-media-sosial
Medley, M. L. (1980). Life satisfaction across four stages of adult life. The International Journal of Aging and Human Development, 11(3), 193–209. https://doi.org/10.2190/d4lg-aljq-8850-gydv
Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches (7th ed.). Pearson Education Limited.
Newton, J. R., & Williams, M. C. (2021). Instagram as a special educator professional development tool: A guide to teachergram. Journal of Special Education Technology, 016264342110335. https://doi.org/10.1177/01626434211033596
Ooi, H. L., & Kelleher, M. G. D. (2021). Instagram Dentistry. Primary Dental Journal, 10(1), 13-19. DOI: 10.1177/2050168420980964
Pawaka, D. & Choiriyati, W. (2020). Analisis Resepsi Followers Milenial @indonesiafeminis dalam Memaknai Konten Literasi Feminisme. AGUNA: Jurnal Ilmu Komunikasi, 1(1).
Rothfischer, K. (2021). Social media - Key opinion leaders of the future? Journal of European CME, 10(1). https://doi.org/10.1080/21614083.2021.2014094
Rusadi, U. (2015). Kajian Media: Isu Ideologis dalam Perspektif, Teori, dan Metode. PT RajaGrafindo Persada.
Sakina, A. I., & A., D. H. S. (2017). Menyoroti Budaya Patriarki di Indonesia. Share : Social Work Journal, 7(1), 71. https://doi.org/10.24198/share.v7i1.13820
Sanjakdar, F. (2009). ‘Teacher talk’: The problems, perspectives and possibilities of developing a comprehensive sexual health education curriculum for Australian Muslim students. Sex Education, 9(3), 261–275. https://doi.org/10.1080/14681810903059086
Scher, J. U., & Schett, G. (2020a). Key opinion leaders — a critical perspective. Nature Reviews Rheumatology, 17(2), 119–124. https://doi.org/10.1038/s41584-020-00539-1
Slamet, M. (2016). Hubungan Antara Nilai Keperawanan (Virginity Value) dengan Perilaku Seksual Pranikah Remaja. Psikoborneo: Jurnal Ilmiah Psikologi, 4(2). https://doi.org/10.30872/psikoborneo.v4i2.4015
Sutisna, C. O., Krisdinanto, N., & Fiesta, B. R. S. (2022). Gender Taboo di Media Sosial: Analisis Penerimaan terhadap ‘Perlawanan’ Danilla Riyadi di Instagram dan Youtube. Jurnal Riset Komunikasi, 5(1), 1–15. https://doi.org/10.38194/jurkom.v5i1.404
Published
2023-03-09
How to Cite
Muttamimah, L., & Sujono, F. K. (2023). Resepsi Khalayak Perempuan terhadap Konten Edukasi Seksual oleh Key Opinion Leader. Jurnal Komunikasi Profesional, 7(1), 98 - 120. https://doi.org/10.25139/jkp.v7i1.5223
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