Marketing Model of EMC Hospital during COVID-19 Pandemic
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Keywords:
International Label, Content Analysis, Hospital Industry, Marketing Model Discovery
Abstract
After facing COVID-19 Pandemic, the first thing to be recovered is the hospital and health industry. In order to do so, the improvement of International hospital needs to be studied for the next advancement. The dimension that covers international hospital is the label, sustainable marketing and their social media contents that is to be explored in order to discover something. The advancement of it needs to discover their model of marketing first in order to improve the industry. From the syntax to semantic we could able to perceive the quality of the international standard based on social media content as well as the data aid of related theories and various marketing and financial data that serves as pieces of the path of advanced health and hospital industry recovery after suffering the struggle of COVID-19 Pandemic.
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Sharma, N. K., & Kushwaha, G. S. (2019). Eco-labels: A tool for green marketing or just a blind mirror for consumers. Electronic Green Journal, 1(42). https://doi.org/10.5070/g314233710
Susilo, D., Christantyawati, N., Joko Prasetyo, I., & Rodrick Juraman, S. (2019). Content analysis of LINE application user: Intersecting technology and social needed. Journal of Physics: Conference Series, 1175(1). https://doi.org/10.1088/1742-6596/1175/1/012224
Susilo, D., Hidayat, E., & Marta, R. (2021). Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia. Cogent Social Sciences, 7(1), 1905919.
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). MS Glow For Men: Digital Marketing Strategy on Men’s Facial Care Products. Sinergi: Jurnal Ilmiah Ilmu Manajemen, 11(1), 2021.
Yadav, R. K., & Dabhade, N. (2013). Service Marketing Triangle and GAP Model in Hospital Industry. International Letters of Social and Humanistic Sciences, 8, 77–85. https://doi.org/10.18052/www.scipress.com/ilshs.8.77
Andrea Whittaker, H. L. C. (2015). Perceptions of an ‘international hospital’ in Thailand by medical travel patients: Cross-cultural tensions in a transnational space. ScienceDirect.
Ardenghi, S., Rampoldi, G., Bani, M., & Strepparava, M. G. (2021). Personal values as early predictors of emotional and cognitive empathy among medical students. Current Psychology. https://doi.org/10.1007/s12144-021-01373-8
Arif, U. F., & Darmawan, E. S. (2019). The Use Of Social Media as Hospital Marketing Tool. International Conference on Applied Science and Health, 4, 902–908.
Atteveldt, W. van. (2008). Semantic network analysis : techniques for extracting, representing and querying media content. BookSurge.
Baba, *, Alimi, G., Ismaila, U., Isa, R., & Garba, A. (n.d.). Consequences of Motivation on Medical Staff Performance of Some Selected Public Hospitals in Maiduguri, Borno State, Nigeria.
Bode, I. (2019). Publicness in times of market accountability: Lessons from a changing hospital industry in Germany. Public Policy and Administration, 34(1), 3–21. https://doi.org/10.1177/0952076717692025
Dougherty, D. (2005). The Content Analysis Guidebook. Organizational Research Methods.
Evalina, S., Harga dalam Strategi Pemasaran Rumah Sakit, F., Evalina Tarigan, S., Dewi Sulistyowati, R., Vandauli, M., Mariani, M., Ade Paramita Lestari, P., Gisella, P., & Kesehatan Fakultas Kesehatan Masyarakat Indonesia, K. (n.d.). Faktor Harga dalam Strategi Pemasaran Rumah Sakit Price Factors in Hospital Marketing Strategy.
Faßmann, M., & Moss, C. (2016). Instagram als Marketing-Kanal : Die Positionierung ausgewählter Social-Media-Plattformen. In Essentials. https://doi.org/10.1007/978-3-658-14349-7_4
Foroudi, P., & Palazzo, M. (n.d.). Sustainable Branding; Ethical, Social, and Environmental Cases and Perspectives.
Herring, S. (2009). Web content analysis: Expanding the paradigm. In International handbook of Internet research (pp. 233–249). Springer.
Hidayat, E., Susilo, D., & Garcia, E. M. A. (2021). Handling Covid-19 in Sampang: leadership and local elite public communication strategy. Jurnal Studi Komunikasi, 5(2), 319–335. https://doi.org/10.25139/jsk.v5i2.3613
Kaye, A. D., Okeagu, C. N., Pham, A. D., Silva, R. A., Hurley, J. J., Arron, B. L., Sarfraz, N., Lee, H. N., Ghali, G. E., Gamble, J. W., Liu, H., Urman, R. D., & Cornett, E. M. (2021). Economic impact of COVID-19 pandemic on healthcare facilities and systems: International perspectives. In Best Practice and Research: Clinical Anaesthesiology (Vol. 35, Issue 3, pp. 293–306). Bailliere Tindall Ltd. https://doi.org/10.1016/j.bpa.2020.11.009
Kumar, P. N., Jacob, A., & Thota, S. (2014). Impact of Healthcare Marketing and Branding on Hospital Services. International Journal of Research Foundation of Hospital and Healthcare Administration, 2(1), 19–24. https://doi.org/10.5005/jp-journals-10035-1010
Lim, X., Radzol, A., Cheah, J., & Wong, M. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19–36.
Lombard, M., Snyder-duch, J., & Bracken, C. C. (2002). Content Analysis in Mass Communication. Human Communication Research. https://doi.org/10.1111/j.1468-2958.2002.tb00826.x
Nations, D. (2017). What Is Social Media? Explaining the Big Trend. Lifewire.
Nguyen, Q. N., Huynh, V. T., & Mai, V. N. (2021). The relationships among service failure, service recovery, customer satisfaction and trust at international hospitals: A case in vietnam. Uncertain Supply Chain Management, 9(4), 887–896. https://doi.org/10.5267/j.uscm.2021.7.013
Prasetya, M., & Susilo, D. (2022). The effect of content marketing on purchase intention through customer engagement as variable mediation. Jurnal Komunikasi Profesional, 6(5), 423–434.
Prasetyo, A. A. R., & Sulistiadi, W. (2019). Effect of Digital Marketing in Hospitals: A Systematic Review. Promoting Population Mental Health and Well-Being, 509–512. https://doi.org/10.26911/theicph.2019.04.47
Sasadhara Sasmita, N., Isnaini, S., & Wahyudi, I. (2021). NHS International Hospital Branding Image Strategy Through Integrated Marketing Communication. In Jurnal Spektrum Komunikasi (Vol. 9, Issue 2).
Schmitt, M. (2018). Multimarket contact in the hospital industry. American Economic Journal: Economic Policy, 10(3), 361–387. https://doi.org/10.1257/pol.20170001
Schwartz, L. M., & Woloshin, S. (2019). Medical Marketing in the United States, 1997-2016. In JAMA - Journal of the American Medical Association (Vol. 321, Issue 1, pp. 80–96). American Medical Association. https://doi.org/10.1001/jama.2018.19320
Seymour, J. (2018). The Impact of Public Health Awareness Campaigns on the Awareness and Quality of Palliative Care. Journal of Palliative Medicine, 21(S1), S30–S36. https://doi.org/10.1089/jpm.2017.0391
Sharma, N. K., & Kushwaha, G. S. (2019). Eco-labels: A tool for green marketing or just a blind mirror for consumers. Electronic Green Journal, 1(42). https://doi.org/10.5070/g314233710
Susilo, D., Christantyawati, N., Joko Prasetyo, I., & Rodrick Juraman, S. (2019). Content analysis of LINE application user: Intersecting technology and social needed. Journal of Physics: Conference Series, 1175(1). https://doi.org/10.1088/1742-6596/1175/1/012224
Susilo, D., Hidayat, E., & Marta, R. (2021). Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia. Cogent Social Sciences, 7(1), 1905919.
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). MS Glow For Men: Digital Marketing Strategy on Men’s Facial Care Products. Sinergi: Jurnal Ilmiah Ilmu Manajemen, 11(1), 2021.
Yadav, R. K., & Dabhade, N. (2013). Service Marketing Triangle and GAP Model in Hospital Industry. International Letters of Social and Humanistic Sciences, 8, 77–85. https://doi.org/10.18052/www.scipress.com/ilshs.8.77
Published
2023-01-30
How to Cite
Liwaul, L., Utomo, H. J. N., Fachruddin, S., Septiano, R., & Sari, L. (2023). Marketing Model of EMC Hospital during COVID-19 Pandemic. Jurnal Komunikasi Profesional, 6(6), 541 - 556. https://doi.org/10.25139/jkp.v6i6.5873
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