Embracing the Future of Hotel Hospitality Digital Marketing
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Keywords:
Hotel Hospitality; S-D Logic; Digital Marketing; Hotel Industry Struggle
Abstract
Hospitality has been part of our life especially for travel on tourism, since early days of civilization to the current digital age civilization. Hotel Hospitality Digital Marketing gave birth to a lot of aspects from tech to marketing development, from AI tech advancement to Sustainable Marketing. Yet, it’s not enough to embrace the future due to facing pandemic. Therefore, a different method developed during post-pandemic regulation is S-D logic with the aid of customer commitment. While it is good to find a different method, we should also recognize the current struggle of exploitative system in order to embrace the future. There, we could handle human, nature, and AI properly and work towards the future of Hotel Hospitality Digital Marketing.
References
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Robustin, T. P., & Hariyana, N. (2019). The effect of tourqual dimensions on behavioral intentions to revisit pandawa beach, Bali, Indonesia. African Journal of Hospitality, Tourism and Leisure.
Ruel, H., & Njoku, E. (2020). AI redefining the hospitality industry. Journal of Tourism Futures, 7(1), 53–66. https://doi.org/10.1108/JTF-03-2020-0032
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Smith, W. W. (2011). The Origins of Hospitality and Tourism. Annals of Tourism Research, 38(4). https://doi.org/10.1016/j.annals.2011.07.004
Susilo, D., & Akbar, W. (2020). Economic development on society : Decision to keep driving on ride- sharing transportation in Indonesia. Revista, 41(10), 17.
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). 9 Performance of Indonesian Ministry of Health in Overcoming Hoax About Vaccination Amid the COVID-19 Pandemic on Social Media. Nyimak: Journal of Communication, 5(1), 151–166.
Tiktok team. (2023). 2023 Trend Report. https://drive.google.com/drive/folders/1FSM8Dl4sr1sbm8mXktMLS1jvtwGtwyXO
Wibowo, A. J. I., Sumarwan, U., Suharjo, B., & Simanjuntak, M. (2021). 17 years of service-dominant logic: Vargo and lusch’s contributions. Business: Theory and Practice, 22(2), 482–492. https://doi.org/10.3846/btp.2021.13050
Adel, A. M., Dai, X., Yan, C., & Roshdy, R. S. (2021). Halal strategies on official government tourism websites: An extension and validation study. Tourism and Hospitality Research, 1467358420986236.
Ajani, T. S., Imoize, A. L., & Atayero, A. A. (2021). An overview of machine learning within embedded and mobile devices-optimizations and applications. In Sensors (Vol. 21, Issue 13). https://doi.org/10.3390/s21134412
Ariffin, A. A. M., Maghzi, A., Soon, J. L. M., & Alam, S. S. (2018). Exploring the influence of hospitality on guest satisfaction in luxury hotel services. E-Review of Tourism Research, 15(1).
Bobo Cantik Team. (2022a, June 29). ASLI MINDER MASUK HOTEL INI... | Hotel Indonesia Kempinski | Hotel Bagus di Jakarta. https://youtu.be/xSC_d16C8aE
Bobo Cantik Team. (2022b, July 20). AKHIRNYA TAU DALEMNYA HOTEL LEGEND INI... | Shangri-La Jakarta Review | Hotel Bagus di Jakarta. https://youtu.be/zMoTGeok0lg
Cillo, V., Rialti, R., del Giudice, M., & Usai, A. (2021). Niche tourism destinations’ online reputation management and competitiveness in big data era: evidence from three Italian cases. Current Issues in Tourism, 24(2), 177–191. https://doi.org/10.1080/13683500.2019.1608918
Company Debt. (2021). How are Hotels Adapting and Innovating During Covid-19. Https://Www.Companydebt.Com/Features/Hotel-Innovation-during-Covid-19/.
Coyne, M. (2020). Three Sticks Wines: Digital Marketing, Branding, and Hospitality During a Crisis. Wine Business Journal, 4(2). https://doi.org/10.26813/001c.22071
de Salvo, P., Mogollón, J., di Clemente, E., & Calzati, V. (2013). Territory, tourism and local products. The extra virgin oil’s enhancement and promotion: A benchmarking Italy-Spain. Tourism and Hospitality Management.
Dewi, R. K., & Fardinal, F. (2021). Manajemen Risiko Keselamatan dan Kesehatan Kerja (K3) Pada Hotel Whiz Prime Dalam Partisipasi Pencegahan Covid-19. Journal of Indonesian Tourism, Hospitality and Recreation, 4(1), 9–16. https://doi.org/10.17509/jithor.v4i1.28567
Doborjeh, Z., Hemmington, N., Doborjeh, M., & Kasabov, N. (2022). Artificial intelligence: a systematic review of methods and applications in hospitality and tourism. International Journal of Contemporary Hospitality Management, 34(3), 1154–1176. https://doi.org/10.1108/IJCHM-06-2021-0767
dos Santos, C. P. V., Lopes, E. L., Dias, J. C., de Andrade, A. G. P., Matos, C. A., & Veiga, R. T. (2021). From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment. RAUSP Management Journal, 56(3), 348–366. https://doi.org/10.1108/RAUSP-10-2020-0247
EREN, B. A. (2021). THE EFFECT OF COVID-19 FEAR ON THE INTERNET BANKING AND MOBILE BANKING USAGE EXPERIENCES OF THE BABY BOOMERS GENERATION. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 12(24), 680–701. https://doi.org/10.36543/kauiibfd.2021.028
Hidayat, E., Susilo, D., & Garcia, E. M. A. (2021). Handling Covid-19 in Sampang: leadership and local elite public communication strategy. Jurnal Studi Komunikasi, 5(2), 319–335. https://doi.org/10.25139/jsk.v5i2.3613
Hoang, T. G., Truong, N. T., & Nguyen, T. M. (2021). The survival of hotels during the COVID-19 pandemic: a critical case study in Vietnam. Service Business, 15(2), 209–229. https://doi.org/10.1007/s11628-021-00441-0
Hsu, P. F., Nguyen, T. K., & Huang, J. Y. (2021). Value co-creation and co-destruction in self-service technology: A customer’s perspective. Electronic Commerce Research and Applications, 46. https://doi.org/10.1016/j.elerap.2021.101029
Japutra, A., & Situmorang, R. (2021). The repercussions and challenges of COVID-19 in the hotel industry: Potential strategies from a case study of Indonesia. International Journal of Hospitality Management, 95, 102890. https://doi.org/10.1016/j.ijhm.2021.102890
Jones, P., & Comfort, D. (2021). Corporate Digital Responsibility in the Hospitality Industry. ATHENS JOURNAL OF TOURISM, 8(1), 9–18. https://doi.org/10.30958/ajt.8-1-1
les Roches team. (2022, August 16). Hospitality digital marketing. https://lesroches.edu/blog/hospitality-digital-marketing/
Liu, L., Wu, F., Tong, H., Hao, C., & Xie, T. (2021). The digital divide and active aging in china. International Journal of Environmental Research and Public Health, 18(23). https://doi.org/10.3390/ijerph182312675
Robustin, T. P., & Hariyana, N. (2019). The effect of tourqual dimensions on behavioral intentions to revisit pandawa beach, Bali, Indonesia. African Journal of Hospitality, Tourism and Leisure.
Ruel, H., & Njoku, E. (2020). AI redefining the hospitality industry. Journal of Tourism Futures, 7(1), 53–66. https://doi.org/10.1108/JTF-03-2020-0032
selvy9185. (2022, May 11). IBIS TRANS STUDIO BANDUNG // Review Singkat Padat Jelas. https://youtu.be/TIpUQ-KnsnY
Smith, W. W. (2011). The Origins of Hospitality and Tourism. Annals of Tourism Research, 38(4). https://doi.org/10.1016/j.annals.2011.07.004
Susilo, D., & Akbar, W. (2020). Economic development on society : Decision to keep driving on ride- sharing transportation in Indonesia. Revista, 41(10), 17.
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). 9 Performance of Indonesian Ministry of Health in Overcoming Hoax About Vaccination Amid the COVID-19 Pandemic on Social Media. Nyimak: Journal of Communication, 5(1), 151–166.
Tiktok team. (2023). 2023 Trend Report. https://drive.google.com/drive/folders/1FSM8Dl4sr1sbm8mXktMLS1jvtwGtwyXO
Wibowo, A. J. I., Sumarwan, U., Suharjo, B., & Simanjuntak, M. (2021). 17 years of service-dominant logic: Vargo and lusch’s contributions. Business: Theory and Practice, 22(2), 482–492. https://doi.org/10.3846/btp.2021.13050
Published
2023-02-27
How to Cite
Yusuf, T., & Keke, Y. (2023). Embracing the Future of Hotel Hospitality Digital Marketing. Jurnal Komunikasi Profesional, 7(1), 1-15. https://doi.org/10.25139/jkp.v7i1.5982
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