Content analysis of kfcku application: hyperreality interface
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Keywords:
Fried Chicken, KFC, Digital Marketing, Jean Baudrillard, FnB; Digital Shopping
Abstract
Digital application becomes key role in delivering great services from big franchise such as Pegadaian, Tix ID, Shopee, Netflix, etc. The digital application on KFCku app had recently been helping in building digital payment. Hyperreality becomes widespread practice in this industry as they continue to live day by day. The core concept of this research is Hyperreality which influences substantial number of people into purchasing stuff. Purchasing should by your own decision instead of someone’s making. Content analysis will be a useful technique to measure how strong the enemy is.
References
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Coritama, M., Daniel Susilo, & Rismi. (2022). Analysis of the Electronic Word of Mouth (E-Wom) Of the Film “KKN di Desa Penari.” Jurnal Spektrum Komunikasi, 10(4), 291–305. https://doi.org/10.37826/spektrum.v10i4.361
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El Hedhli, K., & Zourrig, H. (2022). Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel. Journal of Marketing Communications, 1–22. https://doi.org/10.1080/13527266.2022.2034033
Elo, S., & Kyngäs, H. (2008). The qualitative content analysis process. Journal of Advanced Nursing, 62(1). https://doi.org/10.1111/j.1365-2648.2007.04569.x
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Greenleaf, G., Lindsay, D., Arnold, B., Clarke, R., Lane, K., Waters, N., & Coombs, E. (2019). Regulation of Digital Platforms as Part of Economy-Wide Reforms to Australia’s Failed Privacy Laws (Australian Privacy Foundation Submission to the Australian Government on Implementation of the ACCC’s Digital Platforms Inquiry—Final Report).
Ikonen, P., Luoma-Aho, V., & Bowen, S. A. (2017). Transparency for sponsored content: Analysing codes of ethics in public relations, marketing, advertising and journalism. International Journal of Strategic Communication, 11(2), 165–178.
Indrasari, M., Hapsari, I., & Sukesi. (2019). Customer loyalty: effects of sales information system, marcomm, and brandambassadors. Jurnal Studi Komunikasi, 3(2), 182–198.
Ivandro, Y., Nikola, F., Affandi, A., Emilyana, C., Karenina, M., Claretta, D., & Rahmawati, D. H. (2022). Analysis of KFC’s Strategy in Dealing with Pork Content Issues (Qualitative Descriptive Study on the Operational Teams at KFC Outlets in Surabaya-Sidoarjo). MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 3(1). https://doi.org/10.46961/mediasi.v3i1.484
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Laptev, V. A. (2022). The Digital Life of Modern Corporations: Corporate Management Mechanisms and What the Future Holds. Kutafin Law Review, 9(2). https://doi.org/10.17803/2713-0525.2022.2.20.227-250
Lazzini, A., Lazzini, S., Balluchi, F., & Mazza, M. (2022). Emotions, moods and hyperreality: social media and the stock market during the first phase of COVID-19 pandemic. Accounting, Auditing and Accountability Journal, 35(1). https://doi.org/10.1108/AAAJ-08-2020-4786
Lewis, M. S. (2019). Technology Change or Resistance to Changing Institutional Logics: The Rise and Fall of Digital Equipment Corporation. Journal of Applied Behavioral Science, 55(2). https://doi.org/10.1177/0021886318822305
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Mukramah. (2020). PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MAKANAN CEPAT SAJI PADA KONSUMEN KENTUCKY FRIED CHICKEN (KFC) CABANG SIPIN KOTA JAMBI. In Orphanet Journal of Rare Diseases (Vol. 21, Issue 1).
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Nuncio, R. V., & Felicilda, J. M. B. (2021). Cybernetics and Simulacra:The Hyperreality of Augmented Reality Games. Kritike, 15(2). https://doi.org/10.25138/15.2/A3
Oktavian, R. F., & Wahyudi, H. (2022). The Influence of Product Quality and Price on Purchase Decisions. Almana : Jurnal Manajemen Dan Bisnis, 6(2). https://doi.org/10.36555/almana.v6i2.1911
Oktavianingtyas, I., Seran, A., & Sigit, R. R. (2021). Jean Baudrillard dan Pokok Pemikirannya. PROPAGANDA, 1(2). https://doi.org/10.37010/prop.v1i2.258
Ong, Y. X., & Ito, N. (2019). “I want to go there too!” Evaluating social media influencer marketing effectiveness: a case study of Hokkaido’s DMO. In Information and communication technologies in tourism 2019 (pp. 132–144). Springer.
Pandey, R., Rao, K. S., Er, C. C., Kee, D. M. H., Chua, W. J., Hon, H. S., Tan, C. Y., Tayal, S., Sariya, S., & Narendath, P. (2021). A Case Study of Consumer Satisfaction of Kentucky Fried Chicken. International Journal of Tourism and Hospitality in Asia Pasific, 4(2). https://doi.org/10.32535/ijthap.v4i2.1060
Pantzar-Castilla, E. H. S., Wretenberg, P., & Riad, J. (2021). Knee flexion contracture impacts functional mobility in children with cerebral palsy with various degree of involvement: a cross-sectional register study of 2,838 individuals. Acta Orthopaedica, 92(4). https://doi.org/10.1080/17453674.2021.1912941
Pilishvili, A. (2018). The Impact of a digital platform on the financial corporation in modern Russia. Espacios, 39(26).
Pramesthi, J. A. (2021). Parasocial Relationships and the Formation of Hyperreality in the BTS World Game. Mediator: Jurnal Komunikasi, 14(1). https://doi.org/10.29313/mediator.v14i1.7602
Pratiwi, R. D., Mursityo, Y. T., & Purnomo, W. (2018). Tingkat Kepercayaan Dan Kepuasan Pelanggan Terhadap Loyalitas Penggunaan Website hd. kfcku. com dengan Menggunakan Model E-Customer Loyalty EID. … Teknologi Informasi Dan Ilmu …, 3(1).
Riyadi, S., Susilo, D., Sufa, S. A., & Dwi Putranto, T. (2019). Digital marketing strategies to boost tourism economy: A case study of atlantis land Surabaya. Humanities and Social Sciences Reviews. https://doi.org/10.18510/hssr.2019.7553
Ruswanti, E., Gantino, R., & Sihombing, S. O. (2019). PREDICTING THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON INTENTION TO BUY ORGANIC PRODUCT: AN EMPIRICAL STUDY. Humanities & Social Sciences Reviews. https://doi.org/10.18510/hssr.2019.735
Santoso, N. R., & Negoro, S. H. (2019). Public relations and tourism: finding public relations’ role in communicating tourist destination. Jurnal Studi Komunikasi, 3(2), 138–150.
Saumantri, T. (2022). Konsumerisme Masyarakat Kontemporer dalam Pemikiran Jean Baudrillard. Paradigma: Jurnal Filsafat, Sains, Teknologi, Dan Sosial Budaya, 28(2). https://doi.org/10.33503/paradigma.v28i2.1962
Smith, P, R., & Taylor, J. (2004). Marketing Communication-An Integrated Approach (4th ed.) (4th ed.). Kogan Page Ltd.
Soekiman, J. FX. S., Putranto, T. D., Susilo, D., & Garcia, E. M. A. (2021). Economic Sector during the COVID-19 Pandemic: Indonesian Instagram Users Behaviour. Webology, 18(1), 166–178. https://doi.org/10.14704/WEB/V18I1/WEB18081
Sugihartati, R., & Susilo, D. (2019). Acts against drugs and narcotics abuse: Measurement of the effectiveness campaign on Indonesian narcotics regulator Instagram. Journal of Drug and Alcohol Research, 8, 1–4. https://doi.org/10.4303/jdar/236079
Supiyandi, A., Hastjarjo, S., & Slamet, Y. (2022). Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers’ Purchasing Decisions. CommIT Journal, 16(1). https://doi.org/10.21512/commit.v16i1.7583
Suryani, I., & Syafarudin, A. (2021). The Effect of Sales Promotion on Purchasing Decisions. Ilomata International Journal of Tax and Accounting, 2(2). https://doi.org/10.52728/ijtc.v2i2.216
Susilo, D., & Akbar, W. (2020). Economic development on society : Decision to keep driving on ride- sharing transportation in Indonesia. Revista, 41(10), 17.
Susilo, D., del Rosario, J. M. S., Navarro, M. E. T., Smith, J. C. M., & Primadini, I. (2022). Green Campaign of Food Waste Handling: Communicating the Food Sustainability. IOP Conference Series: Earth and Environmental Science, 1097(1), 012009. https://doi.org/10.1088/1755-1315/1097/1/012009
Susilo, D., Hidayat, E., & Marta, R. (2021). Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia. Cogent Social Sciences, 7(1), 1905919.
Thehawijaya, J. A., & Susilo, D. (2023). Sales promotion message appeal and brand ambassador effects toward tokopedia’s purchase intention. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(2), 475–484.
Triary Hardy, M., & Susilo, D. (2022). Jakarta’s urban culture representation on social media @jakarta_tourism: A semiotics analysis. Simulacra, 5(1), 29–43. https://doi.org/10.21107/sml.v5i1.13648
Tutaj, K., & van Reijmersdal, E. A. (2012). Effects of online advertising format and persuasion knowledge on audience reactions. Journal of Marketing Communications, 18(1), 5–18. https://doi.org/10.1080/13527266.2011.620765
Wu, T., Zhang, R., Liu, X., Liu, F., & Ding, Y. (2022). A social commerce purchasing decision model with trust network and item review information. Knowledge-Based Systems, 235. https://doi.org/10.1016/j.knosys.2021.107628
Yulita, Y. (2019). PENGARUH HARGA, STORE ATMOSPHERE, PROMOSI PENJUALAN DAN LOKASI TERHADAP IMPLUSE BUYING KENTUCKY FRIED CHICKEN (KFC) RAMAYANA PLAZA ANDALAS PADANG. Journal of Wind Engineering and Industrial Aerodynamics, 26(3).
Boyd, D. (2021). A critical inquiry into the hyperreality of digitalization in construction. Construction Management and Economics, 39(7). https://doi.org/10.1080/01446193.2021.1904515
Chinmi, M., Marta, R. F., & Jarata, J. R. B. (2021). RuangGuru community as a reflection of future learning in time of COVID-19. Jurnal Studi Komunikasi, 5(1), 92–109.
Coritama, M., Daniel Susilo, & Rismi. (2022). Analysis of the Electronic Word of Mouth (E-Wom) Of the Film “KKN di Desa Penari.” Jurnal Spektrum Komunikasi, 10(4), 291–305. https://doi.org/10.37826/spektrum.v10i4.361
De Leon, M. V, Susilo, D., Putranto, T. D., Hartati, F. K., & Santos, R. R. T. (2021). Managing the uncertainty during COVID-19 pandemic: Communicating disaster and food industry sustainability. In Y. A.C., S. D.F., M. M.T., & R. R. (Eds.), 2nd International Conference Earth Science and Energy, ICESE 2020 (Vol. 819, Issue 1). IOP Publishing Ltd. https://doi.org/10.1088/1755-1315/819/1/012039
Destriana, N. M., Nurhadi, N., & Pranawa, S. (2020). Foodstagramming Hyperreality in Youth Consumption Behavior in Indonesia. Harmoni Sosial: Jurnal Pendidikan IPS, 7(1). https://doi.org/10.21831/hsjpi.v7i1.28916
El Hedhli, K., & Zourrig, H. (2022). Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel. Journal of Marketing Communications, 1–22. https://doi.org/10.1080/13527266.2022.2034033
Elo, S., & Kyngäs, H. (2008). The qualitative content analysis process. Journal of Advanced Nursing, 62(1). https://doi.org/10.1111/j.1365-2648.2007.04569.x
Firmanto, Y. (2019). Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Konsumen Pada Produk Chicken KFC. Jurnal Manajemen Dan Bisnis, 9(1).
Greenleaf, G., Lindsay, D., Arnold, B., Clarke, R., Lane, K., Waters, N., & Coombs, E. (2019). Regulation of Digital Platforms as Part of Economy-Wide Reforms to Australia’s Failed Privacy Laws (Australian Privacy Foundation Submission to the Australian Government on Implementation of the ACCC’s Digital Platforms Inquiry—Final Report).
Ikonen, P., Luoma-Aho, V., & Bowen, S. A. (2017). Transparency for sponsored content: Analysing codes of ethics in public relations, marketing, advertising and journalism. International Journal of Strategic Communication, 11(2), 165–178.
Indrasari, M., Hapsari, I., & Sukesi. (2019). Customer loyalty: effects of sales information system, marcomm, and brandambassadors. Jurnal Studi Komunikasi, 3(2), 182–198.
Ivandro, Y., Nikola, F., Affandi, A., Emilyana, C., Karenina, M., Claretta, D., & Rahmawati, D. H. (2022). Analysis of KFC’s Strategy in Dealing with Pork Content Issues (Qualitative Descriptive Study on the Operational Teams at KFC Outlets in Surabaya-Sidoarjo). MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 3(1). https://doi.org/10.46961/mediasi.v3i1.484
Jiménez González, A. (2020). Tech power: a critical approach to digital corporations. Teknokultura. Revista de Cultura Digital y Movimientos Sociales, 17(1). https://doi.org/10.5209/tekn.66931
Laptev, V. A. (2022). The Digital Life of Modern Corporations: Corporate Management Mechanisms and What the Future Holds. Kutafin Law Review, 9(2). https://doi.org/10.17803/2713-0525.2022.2.20.227-250
Lazzini, A., Lazzini, S., Balluchi, F., & Mazza, M. (2022). Emotions, moods and hyperreality: social media and the stock market during the first phase of COVID-19 pandemic. Accounting, Auditing and Accountability Journal, 35(1). https://doi.org/10.1108/AAAJ-08-2020-4786
Lewis, M. S. (2019). Technology Change or Resistance to Changing Institutional Logics: The Rise and Fall of Digital Equipment Corporation. Journal of Applied Behavioral Science, 55(2). https://doi.org/10.1177/0021886318822305
McAdam, M., & Rehm, M. (2020). Americana: A 400-Year History of American Capitalism. ORDO, 71(1). https://doi.org/10.1515/ordo-2021-0029
McFadden, C. (2019). The History of KFC: Their Past and the Tech Building Their Future. Interesting Engineering.
Mukramah. (2020). PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MAKANAN CEPAT SAJI PADA KONSUMEN KENTUCKY FRIED CHICKEN (KFC) CABANG SIPIN KOTA JAMBI. In Orphanet Journal of Rare Diseases (Vol. 21, Issue 1).
Natale, S., Bory, P., & Balbi, G. (2019). The rise of corporational determinism: digital media corporations and narratives of media change. Critical Studies in Media Communication, 36(4). https://doi.org/10.1080/15295036.2019.1632469
Nuncio, R. V., & Felicilda, J. M. B. (2021). Cybernetics and Simulacra:The Hyperreality of Augmented Reality Games. Kritike, 15(2). https://doi.org/10.25138/15.2/A3
Oktavian, R. F., & Wahyudi, H. (2022). The Influence of Product Quality and Price on Purchase Decisions. Almana : Jurnal Manajemen Dan Bisnis, 6(2). https://doi.org/10.36555/almana.v6i2.1911
Oktavianingtyas, I., Seran, A., & Sigit, R. R. (2021). Jean Baudrillard dan Pokok Pemikirannya. PROPAGANDA, 1(2). https://doi.org/10.37010/prop.v1i2.258
Ong, Y. X., & Ito, N. (2019). “I want to go there too!” Evaluating social media influencer marketing effectiveness: a case study of Hokkaido’s DMO. In Information and communication technologies in tourism 2019 (pp. 132–144). Springer.
Pandey, R., Rao, K. S., Er, C. C., Kee, D. M. H., Chua, W. J., Hon, H. S., Tan, C. Y., Tayal, S., Sariya, S., & Narendath, P. (2021). A Case Study of Consumer Satisfaction of Kentucky Fried Chicken. International Journal of Tourism and Hospitality in Asia Pasific, 4(2). https://doi.org/10.32535/ijthap.v4i2.1060
Pantzar-Castilla, E. H. S., Wretenberg, P., & Riad, J. (2021). Knee flexion contracture impacts functional mobility in children with cerebral palsy with various degree of involvement: a cross-sectional register study of 2,838 individuals. Acta Orthopaedica, 92(4). https://doi.org/10.1080/17453674.2021.1912941
Pilishvili, A. (2018). The Impact of a digital platform on the financial corporation in modern Russia. Espacios, 39(26).
Pramesthi, J. A. (2021). Parasocial Relationships and the Formation of Hyperreality in the BTS World Game. Mediator: Jurnal Komunikasi, 14(1). https://doi.org/10.29313/mediator.v14i1.7602
Pratiwi, R. D., Mursityo, Y. T., & Purnomo, W. (2018). Tingkat Kepercayaan Dan Kepuasan Pelanggan Terhadap Loyalitas Penggunaan Website hd. kfcku. com dengan Menggunakan Model E-Customer Loyalty EID. … Teknologi Informasi Dan Ilmu …, 3(1).
Riyadi, S., Susilo, D., Sufa, S. A., & Dwi Putranto, T. (2019). Digital marketing strategies to boost tourism economy: A case study of atlantis land Surabaya. Humanities and Social Sciences Reviews. https://doi.org/10.18510/hssr.2019.7553
Ruswanti, E., Gantino, R., & Sihombing, S. O. (2019). PREDICTING THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON INTENTION TO BUY ORGANIC PRODUCT: AN EMPIRICAL STUDY. Humanities & Social Sciences Reviews. https://doi.org/10.18510/hssr.2019.735
Santoso, N. R., & Negoro, S. H. (2019). Public relations and tourism: finding public relations’ role in communicating tourist destination. Jurnal Studi Komunikasi, 3(2), 138–150.
Saumantri, T. (2022). Konsumerisme Masyarakat Kontemporer dalam Pemikiran Jean Baudrillard. Paradigma: Jurnal Filsafat, Sains, Teknologi, Dan Sosial Budaya, 28(2). https://doi.org/10.33503/paradigma.v28i2.1962
Smith, P, R., & Taylor, J. (2004). Marketing Communication-An Integrated Approach (4th ed.) (4th ed.). Kogan Page Ltd.
Soekiman, J. FX. S., Putranto, T. D., Susilo, D., & Garcia, E. M. A. (2021). Economic Sector during the COVID-19 Pandemic: Indonesian Instagram Users Behaviour. Webology, 18(1), 166–178. https://doi.org/10.14704/WEB/V18I1/WEB18081
Sugihartati, R., & Susilo, D. (2019). Acts against drugs and narcotics abuse: Measurement of the effectiveness campaign on Indonesian narcotics regulator Instagram. Journal of Drug and Alcohol Research, 8, 1–4. https://doi.org/10.4303/jdar/236079
Supiyandi, A., Hastjarjo, S., & Slamet, Y. (2022). Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers’ Purchasing Decisions. CommIT Journal, 16(1). https://doi.org/10.21512/commit.v16i1.7583
Suryani, I., & Syafarudin, A. (2021). The Effect of Sales Promotion on Purchasing Decisions. Ilomata International Journal of Tax and Accounting, 2(2). https://doi.org/10.52728/ijtc.v2i2.216
Susilo, D., & Akbar, W. (2020). Economic development on society : Decision to keep driving on ride- sharing transportation in Indonesia. Revista, 41(10), 17.
Susilo, D., del Rosario, J. M. S., Navarro, M. E. T., Smith, J. C. M., & Primadini, I. (2022). Green Campaign of Food Waste Handling: Communicating the Food Sustainability. IOP Conference Series: Earth and Environmental Science, 1097(1), 012009. https://doi.org/10.1088/1755-1315/1097/1/012009
Susilo, D., Hidayat, E., & Marta, R. (2021). Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia. Cogent Social Sciences, 7(1), 1905919.
Thehawijaya, J. A., & Susilo, D. (2023). Sales promotion message appeal and brand ambassador effects toward tokopedia’s purchase intention. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(2), 475–484.
Triary Hardy, M., & Susilo, D. (2022). Jakarta’s urban culture representation on social media @jakarta_tourism: A semiotics analysis. Simulacra, 5(1), 29–43. https://doi.org/10.21107/sml.v5i1.13648
Tutaj, K., & van Reijmersdal, E. A. (2012). Effects of online advertising format and persuasion knowledge on audience reactions. Journal of Marketing Communications, 18(1), 5–18. https://doi.org/10.1080/13527266.2011.620765
Wu, T., Zhang, R., Liu, X., Liu, F., & Ding, Y. (2022). A social commerce purchasing decision model with trust network and item review information. Knowledge-Based Systems, 235. https://doi.org/10.1016/j.knosys.2021.107628
Yulita, Y. (2019). PENGARUH HARGA, STORE ATMOSPHERE, PROMOSI PENJUALAN DAN LOKASI TERHADAP IMPLUSE BUYING KENTUCKY FRIED CHICKEN (KFC) RAMAYANA PLAZA ANDALAS PADANG. Journal of Wind Engineering and Industrial Aerodynamics, 26(3).
Published
2023-04-27
How to Cite
Abdi, A., Prayogi, B., Harfika, M., Rahmat, & Manuhutu, M. A. (2023). Content analysis of kfcku application: hyperreality interface. Jurnal Komunikasi Profesional, 7(2), 181 - 193. https://doi.org/10.25139/jkp.v7i2.6226
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