Marketing model of sinarmas land through instagram platform
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Keywords:
Digital Marketing; Sinarmas Land; Housing System; Property; Content Analysis; Instagram
Abstract
Digital marketing has now become the main source of income and marketing operation between many sectors and industries. Their focus revolved around content producing, that includes the property industry. The property industry operates their digital marketing through some social media accounts using Instagram, their background is diverse including the goal and pricing. When the author analysed the Instagram posts, a bold narration about property as future investment are displayed clearly; thus, with Krippendorff’s content analysis, Author could find more and illustrate it into the marketing model. The marketing model helps the reader to illustrate the business cycle with simplistic.
References
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Tong, S., Luo, X., & Xu, B. (2020). Personalized mobile marketing strategies. Journal of the Academy of Marketing Science, 48(1). https://doi.org/10.1007/s11747-019-00693-3
Wong, L. W., Tan, G. W. H., Hew, J. J., Ooi, K. B., & Leong, L. Y. (2022). Mobile social media marketing: a new marketing channel among digital natives in higher education? Journal of Marketing for Higher Education, 32(1). https://doi.org/10.1080/08841241.2020.1834486
Wu, C. L., & Ma, N. K. (2022). The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal. Journal of Retailing and Consumer Services, 66. https://doi.org/10.1016/j.jretconser.2022.102941
Yunita, & Amri Dunan. (2021). Property Business Digital Marketing Communication Strategy during the Covid-19 Pandemic at Kartika Residence. International Journal of Science, Technology & Management, 2(5). https://doi.org/10.46729/ijstm.v2i5.324
Yusoff, wan zahari wan, & Tan, jia ying. (2020). A Review On Digital Marketing Adopted In Real Estate Industry. Journal of Critical Reviews, 7(14).
Batara, H., & Susilo, D. (2022). The Effect of Rebranding Lays to Customer Loyalty with Brand Image as A Mediation Variable. LONTAR: Jurnal Ilmu Komunikasi, 10(2), 113–125.
Bolomope, M., Amidu, A. R., Filippova, O., & Levy, D. (2021). Property investment decision-making behaviour amidst market disruptions: an institutional perspective. In Property Management (Vol. 39, Issue 1). https://doi.org/10.1108/PM-06-2020-0042
Brodowicz, D. P. (2017). Socially Responsible Property Investment in Cities-Between Economic Reasoning and Social Obligations. Real Estate Management and Valuation, 25(2). https://doi.org/10.1515/remav-2017-0011
Ernayani, R., Daengs GS, A., Tarigan, N. P., Lestari, W., & Timotius, E. (2021). Kajian fenomenologi pemasaran digital agen properti melalui medium instagram. Jurnal Komunikasi Profesional, 5(3). https://doi.org/10.25139/jkp.v5i3.3804
Ernayani, R., Daengs Gs, A., Tarigan, N. P., Lestari, W., & Timotius, E. (2021). Kajian fenomenologi pemasaran digital agen properti melalui medium instagram English Title: Digital Marketing Phenomenology Studies of Property Agents via Instagram. Jurnal Komunikasi Profesional, 5(3).
Febriaty, H. (2017). Pengaruh Suku Bunga Kredit Properti dan Inflasi terhadap NPL Sektor Properti di Indonesia.pdf. Kajian Ekonomi Dan Kebijakan Publik, 2(2).
Ghorbani, Z., Kargaran, S., Saberi, A., Haghighinasab, M., Jamali, S. M., & Ale Ebrahim, N. (2022). Trends and patterns in digital marketing research: bibliometric analysis. Journal of Marketing Analytics, 10(2). https://doi.org/10.1057/s41270-021-00116-9
Hsu, A. W. hsin, & Wu, G. S. H. (2019). The fair value of investment property and stock price crash risk. Asia-Pacific Journal of Accounting and Economics, 26(1–2). https://doi.org/10.1080/16081625.2019.1545895
Jakti, E. P., & Pracoyo, A. (2020). Analisis Kinerja Keuangan Pada PT Ciputra Development Tbk dan Sinarmas Land Tbk Pada Periode 2012 – 2017. Jurnal Ekonomi, Manajemen Dan Perbankan (Journal of Economics, Management and Banking), 5(1). https://doi.org/10.35384/jemp.v5i1.169
Li, N., Haviv, A., & Lovett, M. (2021). Digital Marketing and Intellectual Property Rights: Leveraging Events and Influencers. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3884038
Onuoha, I. J., Aliagha, G. U., & Rahman, M. S. A. (2018). Modelling the effects of green building incentives and green building skills on supply factors affecting green commercial property investment. In Renewable and Sustainable Energy Reviews (Vol. 90). https://doi.org/10.1016/j.rser.2018.04.012
Pandiangan, P., & Oka Martini, I. A. (2020). Strategy, Digital Marketing, Property Agent, New Normal. Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi (JMBI UNSRAT), 7(3).
Rahmawani, R., & Syahrial, H. (2021). Pengaruh Motivasi Kerja dan Kepuasan Kerja terhadap Kinerja Karyawan Perusahaan Terbatas Sinarmas Medan Sumatera Utara. Jurnal Ilmiah Manajemen Dan Bisnis (JIMBI), 2(1). https://doi.org/10.31289/jimbi.v2i1.462
Setyawati, R., Suhartono, S., & Asmoro, P. N. (2022). ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMILIH REAL PROPERTY MELALUI DIGITAL MARKETING SEBAGAI VARIABEL INTERVENING DI YOGYAKARTA. Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen, 9(1). https://doi.org/10.32477/jrm.v9i1.402
Susilo, D., Christantyawati, N., Joko Prasetyo, I., & Rodrick Juraman, S. (2019). Content analysis of LINE application user: intersecting technology and social needed. Journal of Physics: Conference Series, 1175, 012224. https://doi.org/10.1088/1742-6596/1175/1/012224
Susilo, D., Indrasari, M., Harliantara, Iristian, J., & Yunus, E. (2020). Managing uncertainty during disaster: Case on typhoon hagibis japan. IOP Conference Series: Earth and Environmental Science. https://doi.org/10.1088/1755-1315/519/1/012015
Susilo, D., & Putranto, T. D. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1). https://doi.org/10.25139/jkp.v5i1.3463
Tani, J. P. S., Soewignyo, F., & Ambalao, S. S. (2022). Pengaruh Struktur Kepemilikan terhadap Nilai Perusahaan pada Perusahaan Property dan Real Estate. LITERATUS, 4(3). https://doi.org/10.37010/lit.v4i3.1046
Taufik, R. F. A. N., & Febrianto, H. G. (2022). PROPERTY PRODUCT PURCHASE DECISION ANALYSIS WITH DIGITAL MARKETING AND BRAND TRUST APPROACH. Digital Business Journal, 1(1). https://doi.org/10.31000/digibis.v1i1.6600
Tong, S., Luo, X., & Xu, B. (2020). Personalized mobile marketing strategies. Journal of the Academy of Marketing Science, 48(1). https://doi.org/10.1007/s11747-019-00693-3
Wong, L. W., Tan, G. W. H., Hew, J. J., Ooi, K. B., & Leong, L. Y. (2022). Mobile social media marketing: a new marketing channel among digital natives in higher education? Journal of Marketing for Higher Education, 32(1). https://doi.org/10.1080/08841241.2020.1834486
Wu, C. L., & Ma, N. K. (2022). The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal. Journal of Retailing and Consumer Services, 66. https://doi.org/10.1016/j.jretconser.2022.102941
Yunita, & Amri Dunan. (2021). Property Business Digital Marketing Communication Strategy during the Covid-19 Pandemic at Kartika Residence. International Journal of Science, Technology & Management, 2(5). https://doi.org/10.46729/ijstm.v2i5.324
Yusoff, wan zahari wan, & Tan, jia ying. (2020). A Review On Digital Marketing Adopted In Real Estate Industry. Journal of Critical Reviews, 7(14).
Published
2023-04-28
How to Cite
Saleh, N. N., Evanne, L., & Pranata, J. (2023). Marketing model of sinarmas land through instagram platform. Jurnal Komunikasi Profesional, 7(2), 216 - 232. https://doi.org/10.25139/jkp.v7i2.6227
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