Marketing Communication Model of International School in Post COVID-19 Pandemic
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Keywords:
BINUS School; Content Analysis; International School; English Bias; Bilateral Relationship
Abstract
International School like Binus is an outstanding international school of Indonesia which other than the language using foreign language, they also participate in international event a lot. However, it contains some problem in the educational system, with Krippendorf’s content analysis, Author is able to discover that English linguistic bias grows up boldly in international school because they lack actual bilateral relationship. That bilateral relationship can be manifested through human resources having important occupation in foreign school or Binus winning international competition.
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Sahlberg, P. (2021). Does the pandemic help us make education more equitable? Educational Research for Policy and Practice, 20(1). https://doi.org/10.1007/s10671-020-09284-4
Soekiman, J. FX. S., Putranto, T. D., Susilo, D., & Garcia, E. M. A. (2021). Economic Sector during the COVID-19 Pandemic: Indonesian Instagram Users Behaviour. Webology, 18(1), 166–178. https://doi.org/10.14704/WEB/V18I1/WEB18081
Susilawati, S., Falefi, R., & Purwoko, A. (2020). Impact of COVID-19’s Pandemic on the Economy of Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(2). https://doi.org/10.33258/birci.v3i2.954
Susilo, D., Hidayat, E., & Marta, R. (2021). Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia. Cogent Social Sciences, 7(1), 1905919.
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). 9 Performance of Indonesian Ministry of Health in Overcoming Hoax About Vaccination Amid the COVID-19 Pandemic on Social Media. Nyimak: Journal of Communication, 5(1), 151–166.
Yamak, M., & Chaaban, Y. (2022). Capitalising on professional capital in Lebanese schools post-pandemic. International Journal of Educational Research Open, 3. https://doi.org/10.1016/j.ijedro.2022.100125
Alcântara, W. (2022). SCHOOL AND SCHOOL CULTURE DURING AND POST-PANDEMIC: Paths for reflection. Prometeica, 24. https://doi.org/10.34024/PROMETEICA.2022.24.12952
Aswat, H., Fitriani, B., Aminu, N., & Tayibu, K. N. (2022). Cultural Management Of Character Strengthening In The Post-Pandemic Elementary School Environment. Nternational Journal of Education and Humanities (IJOLEH), 2.
Bailey, L. (2021). International school teachers: precarity during the COVID-19 pandemic. Journal of Global Mobility, 9(1). https://doi.org/10.1108/JGM-06-2020-0039
Bailey, L., & Gibson, M. T. (2020). International school principals: Routes to headship and key challenges of their role. Educational Management Administration and Leadership, 48(6). https://doi.org/10.1177/1741143219884686
Baker, S., Bloom, N., Davis, S., & Terry, S. (2020). COVID-Induced Economic Uncertainty. National Bureau of Economic Research. https://doi.org/10.3386/w26983
Bolay, M., & Rey, J. (2021). Frontiers of cosmopolitanism: Educational enclaves and the extractive roots of international schools. Critique of Anthropology, 41(4). https://doi.org/10.1177/0308275X211059655
Daniel Susilo. (2023). Pegadaian: Mengurai Model Pemasaran Di Media Sosial Dan Akademisi. COSTING, 6(2). https://doi.org/https://doi.org/10.31539/costing.v6i2.5473
Daniel Susilo, & Charles Julian Santos Navarro. (2023). PR Model of Garuda Indonesia: A Construction of Wonderland Through Instagram. Indonesian Journal of Business Analytics, 3(2), 197–214. https://doi.org/10.55927/ijba.v3i2.3617
De Leon, M. V, Susilo, D., Putranto, T. D., Hartati, F. K., & Santos, R. R. T. (2021). Managing the uncertainty during COVID-19 pandemic: Communicating disaster and food industry sustainability. In Y. A.C., S. D.F., M. M.T., & R. R. (Eds.), 2nd International Conference Earth Science and Energy, ICESE 2020 (Vol. 819, Issue 1). IOP Publishing Ltd. https://doi.org/10.1088/1755-1315/819/1/012039
Elerian, M., & Solomou, E. A. (2022). International schools, international mindedness, and the development of global citizenship: Reflections from a case study of international schools in Cyprus. Prospects. https://doi.org/10.1007/s11125-021-09585-3
Gardner-McTaggart, A. C. (2021). Washing the world in whiteness; international schools’ policy. Journal of Educational Administration and History, 53(1). https://doi.org/10.1080/00220620.2020.1844162
Hidayat, E., & Susilo, D. (2021). Refusing to Die: Programmatic Goods in the Fight against COVID-19 in Sampang Regency. Jurnal Politik, 7(1), 47–74.
Hidayat, E., Susilo, D., & Garcia, E. M. A. (2021). Handling Covid-19 in Sampang: leadership and local elite public communication strategy. Jurnal Studi Komunikasi, 5(2), 319–335. https://doi.org/10.25139/jsk.v5i2.3613
Holmyard, L. (2021). The nature of hybrid governance: A case study of a large and well-established European international school. Journal of Research in International Education, 20(1). https://doi.org/10.1177/14752409211006648
Huremović, D. (2019). Brief History of Pandemics (Pandemics Throughout History). In Psychiatry of Pandemics: A Mental Health Response to Infection Outbreak. https://doi.org/10.1007/978-3-030-15346-5_2
Kurniawan, Y., Wijaya, D. W., & Cabezas, D. (2021). Analysis Youtube Activities as An Engagement Media (a case study at school of information systems BINUS university). Proceedings - 2021 International Conference on Software Engineering and Computer Systems and 4th International Conference on Computational Science and Information Management, ICSECS-ICOCSIM 2021. https://doi.org/10.1109/ICSECS52883.2021.00126
McKeering, P., Hwang, Y. S., & Ng, C. (2021). A study into wellbeing, student engagement and resilience in early-adolescent international school students. Journal of Research in International Education, 20(1). https://doi.org/10.1177/14752409211006650
Mifsud, D., & Day, S. P. (2022). Taking ‘school’ home in the COVID-19 era: a Foucauldian analysis of the pivot to remote teaching and learning. International Journal of Leadership in Education. https://doi.org/10.1080/13603124.2022.2076290
Poole, A. (2020). Constructing International School Teacher Identity from Lived Experience: A Fresh Conceptual Framework. Journal of Research in International Education, 19(2). https://doi.org/10.1177/1475240920954044
Poole, A., & Bunnell, T. (2021). Developing the notion of teaching in ‘International Schools’ as precarious: towards a more nuanced approach based upon ‘transition capital.’ Globalisation, Societies and Education, 19(3). https://doi.org/10.1080/14767724.2020.1816924
Prasetya, M., & Susilo, D. (2022). The effect of content marketing on purchase intention through customer engagement as variable mediation. Jurnal Komunikasi Profesional, 6(5), 423–434. https://doi.org/10.25139/jkp.v6i5.5192
Prasetyaningtyas, S. W., & Prasetya, A. B. (2022). Investigating Online Learning Process in Business School: Case Study from Business School in Jakarta, Indonesia. International Journal of Information and Education Technology, 12(9). https://doi.org/10.18178/ijiet.2022.12.9.1707
Rana, S., Anand, A., Prashar, S., & Haque, M. M. (2022). A perspective on the positioning of Indian business schools post COVID-19 pandemic. International Journal of Emerging Markets, 17(2). https://doi.org/10.1108/IJOEM-04-2020-0415
Riyanto, A., & Anshor, I. (2022). Remodelling of Character Education in School Post the CONID-19 Pandemic. KnE Social Sciences. https://doi.org/10.18502/kss.v7i10.11238
Sahlberg, P. (2021). Does the pandemic help us make education more equitable? Educational Research for Policy and Practice, 20(1). https://doi.org/10.1007/s10671-020-09284-4
Soekiman, J. FX. S., Putranto, T. D., Susilo, D., & Garcia, E. M. A. (2021). Economic Sector during the COVID-19 Pandemic: Indonesian Instagram Users Behaviour. Webology, 18(1), 166–178. https://doi.org/10.14704/WEB/V18I1/WEB18081
Susilawati, S., Falefi, R., & Purwoko, A. (2020). Impact of COVID-19’s Pandemic on the Economy of Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(2). https://doi.org/10.33258/birci.v3i2.954
Susilo, D., Hidayat, E., & Marta, R. (2021). Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia. Cogent Social Sciences, 7(1), 1905919.
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). 9 Performance of Indonesian Ministry of Health in Overcoming Hoax About Vaccination Amid the COVID-19 Pandemic on Social Media. Nyimak: Journal of Communication, 5(1), 151–166.
Yamak, M., & Chaaban, Y. (2022). Capitalising on professional capital in Lebanese schools post-pandemic. International Journal of Educational Research Open, 3. https://doi.org/10.1016/j.ijedro.2022.100125
Published
2023-06-02
How to Cite
Setiawan, Z., Pratiwi, R., Dhuhani, E. M., Yusriah, Y., & Susilawati, E. (2023). Marketing Communication Model of International School in Post COVID-19 Pandemic. Jurnal Komunikasi Profesional, 7(3), 369 - 382. https://doi.org/10.25139/jkp.v7i3.6354
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