Komunikasi politik PDIP dalam mempengaruhi perilaku pemilih kota Surabaya
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Keywords:
Politic Communication, Voting Behaviour, PDIP, Election, Surabaya
Abstract
General Elections, or community participation in regional head elections, is a democratic method for selecting future leaders who can effectively lead their regions. A voter's behavior, influenced by their family and community, determines whether they will vote for a particular candidate in the general election. The purpose of this study is to ascertain how people in Surabaya vote in general election activities in Surabaya City. The descriptive qualitative research method was chosen in accordance with the objectives of the study. With a confidence level of 95% and a margin of error of +/- 2.31 percent, this study employs a survey method. Data collection was carried out using face-to-face interview techniques with questionnaire guidelines. The results of the study show that the majority of voters are very open to and influenced by the political communication activities of the candidates so that the behavioral characteristics of voters to elect members of the candidates are based on the selection of media and political channels (mass media, online media, and outdoor media), props and campaign attributes, as well as the activeness of legislative candidates on social media.
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Arifin, A. (2014). Politik Pencitraan-Pencitraan Politik. Graha Ilmu.
Budiardjo, M. (2008). Dasar-Dasar Ilmu Politik. Gramedia Pustaka Utama.
Cook, T. E. (1998). Governing with the News: the News Media as a Political Institution. Chicago University Press. https://books.google.co.id/books?hl=en&lr=&id=UlVhEAAAQBAJ&oi=fnd&pg=PR7&dq=Governing+with+the+News:+the+News+Media+as+a+Political+Institutio&ots=_saxKFiHbG&sig=OTeKUJS_dbVEfH8qLXc5_sc4pHo&redir_esc=y#v=onepage&q=Governing with the News%3A the News Media
Effing, R., Van Hillegersberg, J., & Huibers, T. (2011). Social media and Political Participation: Are Facebook, Twitter and YouTube Democratizing Our Political Systems? Electronic Participation, 3, 25–35.
Firmanzah. (2008). Marketing Politik: Antara Pemahaman dan Realitas. Yayasan Pustaka Obor Indonesia.
Hassell, H. J. G. (2021). Local Racial Context, Campaign Messaging, and Public Political Behavior: A Congressional Campaign Field Experiment. Electoral Studies, 69. https://doi.org/https://doi.org/10.1016/j.electstud.2020.10 2247
Higashikata, T., & Kawamura, K. (2015). Voting Behavior in Indonesia from 1999 to 2014: Religious Cleavage or Economic Performance? IDE Discussion Paper, 512.
Howard, P. N., & Hussain, M. M. (2011). The Role of Digital Media. Journal of Democracy, 22(3), 35–48.
Joseph, S. (2012). Social Media, Political Change, and Human Rights. Boston College International & Comparative Law Review, 35(1).
Kish, L. (1949). A Procedure for Objective Respondent Selection within the Household. Journal of the American Statistical Association, 44(247). https://www.tandfonline.com/doi/abs/10.1080/01621459.1949.10483314
Kotler, P. (2000). Marketing Management The Millenium Edition. Prentice Hall Internasional.
Liddle, R. W., & Mujani, S. (2007). Leadership, Party, and Religion: Explaining Voting Behavior in Indonesia. Comparative Political Studies, 40(7), 832–857.
McNair, B. (2007). An Introduction to Political Communication (4th ed.). Routledge.
McQuail, D. (1987). Mass Communication Theory: An Introduction (2th ed.). Sage Publications, Inc.
McQuail, Denis. (2011). Teori Komunikasi Massa (Buku 2 edisi 6) (6th ed.). Salemba Humanika. http://difarepositories.uin-suka.ac.id/id/eprint/122
Morissan. (2010). Teori Komunikasi Massa. Ghalia Indonesia.
Nimmo, D. (2011). Komunikasi Politik; Komunikator, Pesan, dan Media (Terj. Tjun Surjaman). PT Remaja Rosdakarya.
Norris, P. (1999). Critical Citizens. Global Support for Democratic Governance. Oxford University Press.
Pattiasina, H. Y. (2015). Strategi Komunikasi Politik Pdi Perjuangan Kabupaten Maluku Tengah pada Pemilu 2014. Jurnal Penelitian Komunikasi Dan Opini Publik, 19(1), 17–28. https://media.neliti.com/media/publications/124232-ID-strategi-komunikasi-politik-pdi-perjuang.pdf
Pawito. (2009). Komunikasi Politik; Media Massa dan Kampanye Pemilihan. Jalasutra.
Permana, T. C. I. (2016). Model Penyelesaian Perselisihan Partai Politik Secara Internal Maupun Eksternal (The Model of Political Party Dispute Settlement Internally and Externally). Jurnal Hukum Dan Peradilan, 5(1), 36.
Pinem, K. (2014). Jurnal Pendidikan Ilmu-Ilmu Sosial Kamuflase Politik Dalam Alat Peraga Kampanye. 6(2), 22–26.
Rahman, A. (2010). Strategi Dahsyat Marketing Mis for Small Business: Cara Jitu Merontokkan Pesaing. Trans Media Pustaka.
Sugiarto, T. (2014). Media Sosial dalam Kampanye Politik. Kompas.Com. http://nasional.kompas.com/read/2014/03/%0A29/1153482/Media.Sosial.dalam.Kampanye.Politik
Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Surbakti, R. (1997). Partai, Pemilih dan Demokrasi. Pustaka Pelajar.
Yamamura, E., & Sabatini, F. (2015). The Impact of The Media On Voters’ Attitude Toward Junichiro Koizumi and His Policy. Japan and the World Economy, 34–35, 24–32. https://doi.org/https://doi.org/10.1016/j.japwor.2015.03.003
Published
2023-06-27
How to Cite
Widiarto, D. S., Wahyudi, M., Marzuki, M. E., & Riswari, C. R. A. (2023). Komunikasi politik PDIP dalam mempengaruhi perilaku pemilih kota Surabaya. Jurnal Komunikasi Profesional, 7(3), 440 - 454. https://doi.org/10.25139/jkp.v7i3.6530
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