The Hashtags and Digital Opinion Movements
A Social Network Analysis of the #BubarkanPSSI Hashtag
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Keywords:
Social Network Analysis, Digital Movement of Opinion, Hashtag
Abstract
Conversations using the hashtag #BubarkanPSSI is a Digital Opinion Movement that highlights the existence of PSSI as the management of national football. The purpose of this research is to map the network structure formed in the conversations of netizens using #BubarkanPSSI on Twitter social media. The concept used in this research is the Digital Opinion Movement which describes and explains social networks and their network structures. The method used in this research is the Social Network Analysis (SNA). This research focuses on Twitter user conversations using the hashtag #BubarkanPSSI in the period 9-16 October 2022 which was downloaded using Netlytic. The results showed that there were 562 actors involved with a total of 706 interactions. Interaction between actors occurs easily but the connection between actors looks low and the communication that occurs is one-way. There is no one actor who dominates so the conversation is decentralised where information flows more freely among the actors involved. The keywords that emerged during the conversation period studied placed PSSI as an institution that was considered a failure and should be disbanded. PSSI needs to pay more attention to the keywords that appear in the conversation because the netizen opinions that arise in the conversation reflect the negative views of the public towards the reputation of PSSI.
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Utami, S. R., Safitri, R. N., & Kuncoroyakti, Y. A. (2021c). Analisis Jaringan dan Aktor #BatalkanOmnibusLaw di Media Sosial Twitter Menggunakan Social Network Analysis (SNA). 4(3), 135–148.
Wibawana, W. A. (2022, October 2). Tragedi Kanjuruhan: Kronologi, Penyebab dan Jumlah Korban. Detik News.
Yustisia Purwaningtyas, R., Rusdianto Berto, A., & Muwarni, E. (2023). Di Balik Fanatisme Suporter Indonesia: Mobilisasi Dukungan Politik Melalui Tagar #SepakbolaKanjuruan vs #DukungPSSI 2022. SNA), Social Media, 7(3), 455–473. http://ejournal.unitomo.ac.id/index.php/jkp
Zhang, Y. (2019). Language in our time: An empirical analysis of hashtags. The Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019, 2378–2389. https://doi.org/10.1145/3308558.3313480
Anestha, P., & Fatoni, D. A. (2020). Analisis Jaringan Komunikasi Percakapan #Tetapdukungpsbb Di Twitter Pada Penerapan Psbb Kedua Dki Jakarta Communication Network Analysis #Tetapdukungpsbb Conversation In Twitter On Second Implementation Of The Psbb In Dki Jakarta. In Jurnal Spektrum Komunikasi (Vol. 8, Issue 2).
Barisione, M., & Ceron, A. (2017). A Digital Movement of Opinion? Contesting Austerity Through Social Media. In Social Media and European Politics (pp. 77–104). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-59890-5_4
Barisione, M., Michailidou, A., & Airoldi, M. (2019). Understanding a digital movement of opinion: the case of #RefugeesWelcome. Information Communication and Society, 22(8), 1145–1164. https://doi.org/10.1080/1369118X.2017.1410204
Bernard, A. (2019). Theory of the Hashtag (Bernard Andreas, Ed.). Polity Press.
Chaudhri, V., Oomen, T., Pridmore, J., & Joon, A. (2021). “CARE” in social media: perceptions of reputation in the healthcare sector. Journal of Communication Management, 25(2), 125–141. https://doi.org/10.1108/JCOM-06-2020-0059
Claeys, A. S., Cauberghe, V., & Leysen, J. (2013). Implications of Stealing Thunder for the Impact of Expressing Emotions in Organizational Crisis Communication. Journal of Applied Communication Research, 41(3), 293–308. https://doi.org/10.1080/00909882.2013.806991
Damar, A. M. (2022, October 4). Tragedi Kanjuruhan Malang, Warganet Sorot PSSI untuk Berbenah. Liputan6.Com.
Dewi, M. S. R., Astuti, Y. D., & Attaymini, R. (2022). Uncover the Digital Movement of Opinion War in #PercumaLaporPolisi on Instagram. In Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022) (pp. 46–54). Atlantis Press SARL. https://doi.org/10.2991/978-2-494069-87-9_7
Disney, A. (2020, January 2). Social network analysis 101: centrality measures explained. Cambridge Intelligence.
Eriyanto. (2019). Hashtags and Digital Movement of Opinion Mobilization: A Social Network Analysis/SNA Study on #BubarkanKPAI vs #KamiBersamaKPAI Hashtags.
Etter, M., Ravasi, D., Colleoni, E., Marti, E., Haack, P., Roulet, T., Moon, J., Kärreman, D., Rintamäki, J., Schoeneborn, D., Schultz, F., Christensen, L. T., Vaara, E., & Schildt, H. (2014). Social Media And The Formation Of Organizational Reputation 1.
Falconer, E. A. (2016). #CanHashtagsBeTrademarked: Trademark Law and the Development of Hashtags. http://scholarship.law.unc.edu/ncjolt/vol17/iss5/1
Ferenc, P., Zraková, D., & Kubina, M. (2018). Reputation In Field Of Sport. https://www.researchgate.net/publication/326482532
Hakim, A. R. (2020). Mundurnya Edy Rahmayadi sebagai Ketua Umum PSSI dalam Bingkai Pemberitaan Media Cetak Nasional. Jurnal Audiens, 1(1). https://doi.org/10.18196/ja.11014
Hapsari, I., & Wibowo, I. (2015). Fanatisme Dan Agresivitas Suporter Klub Sepak Bola (Vol. 8, Issue 1).
Himelboim, I., Smith, M. A., Rainie, L., Shneiderman, B., & Espina, C. (2017). Classifying Twitter Topic-Networks Using Social Network Analysis. Social Media and Society, 3(1). https://doi.org/10.1177/2056305117691545
Kartiko Kurniawan, B., Revianti Sunarwinadi, I., & Rusdianto Berto, A. (2022). Jaringan dan komentar sebagai identifikasi potensi krisis pada video Youtube. http://ejournal.unitomo.ac.id/index.php/jkp
Kaun, A., & Uldam, J. (2018). Digital activism: After the hype. In New Media and Society (Vol. 20, Issue 6, pp. 2099–2106). SAGE Publications Ltd. https://doi.org/10.1177/1461444817731924
Komunikasi, J. R., & Rifa’, A. B. (n.d.). Efektivitas Kebijakan Redaksi Program Mata Najwa Dalam Membongkar Kasus Korupsi Di PSSI. http://jurnal.untirta.ac.id/index.php/JRKom
LaGree, D., Wilbur, D., & Cameron, G. T. (2019). A strategic approach to sports crisis management: Assessing the NFL concussion crisis from marketing and public relations perspectives. International Journal of Sports Marketing and Sponsorship, 20(3), 407–429. https://doi.org/10.1108/IJSMS-05-2018-0045
Li, M., Turki, N., Izaguirre, C. R., DeMahy, C., Thibodeaux, B. L., & Gage, T. (2021a). Twitter as a tool for social movement: An analysis of feminist activism on social media communities. Journal of Community Psychology, 49(3), 854–868. https://doi.org/10.1002/jcop.22324
Li, M., Turki, N., Izaguirre, C. R., DeMahy, C., Thibodeaux, B. L., & Gage, T. (2021b). Twitter as a tool for social movement: An analysis of feminist activism on social media communities. Journal of Community Psychology, 49(3), 854–868. https://doi.org/10.1002/jcop.22324
Mahendra Prastya, N. (n.d.). Kendala Struktural dan Kultural Praktek Keterbukaan Informasi Publik di Badan Publik Non-Pemerintah : Studi Kasus PSSI. www.pssi.org.
Murthy, D. (2018). Introduction to Social Media, Activism, and Organizations. Social Media and Society, 4(1). https://doi.org/10.1177/2056305117750716
Pangestu, G. M., Tripalupi, M. F., & Wibowo, J. H. (2022). Analisis Jaringan Komunikasi #KesetaraanGender Sebagai Aktivitas Digital di Twitter dalam Meningkatkan Kesadaran Tentang Kesetaraan Gender.
Pontoh, A. K. (2021). Computational Propaganda in Hashtag Activism. Jurnal Komunikasi, 13(2), 251. https://doi.org/10.24912/jk.v13i2.11086
Prihantoro, E., Rakhman, F. R., & Ramadhani, R. W. (2021). Digital Movement of Opinion Mobilization: SNA Study on #Dirumahaja Vs. #Pakaimasker. Jurnal ASPIKOM, 6(1), 77. https://doi.org/10.24329/aspikom.v6i1.838
Rauschnabel, P. A., Sheldon, P., & Herzfeldt, E. (2019a). What motivates users to hashtag on social media? Psychology and Marketing, 36(5), 473–488. https://doi.org/10.1002/mar.21191
Rauschnabel, P. A., Sheldon, P., & Herzfeldt, E. (2019b). What motivates users to hashtag on social media? Psychology and Marketing, 36(5), 473–488. https://doi.org/10.1002/mar.21191
Sakti, R. B., Sinduwiatmo, K., Muhammadiyah, U., & Alamat, S. (2023). Rayhan Bima Sakti, Kukuh Sinduwiatmo MetaCommunication: Journal of Communication Studies Analisis Framing Pemberitaan Tragedi Kanjuruhan Di Media Pemberitaan Online (Studi Analisis Framing William A. Gamson).
Sanjaya, A., Alunaza, H. S., Bayu Chandra Buwono, A., Nadya Rukmana Sari, N., & Kelola Olah Raga dengan Figur Politik, T. (2018). Tata Kelola Olah Raga dengan Figur Politik dari Militer: Studi Kasus Pemerintah Indonesia dalam Konteks Sepak Bola (Vol. 6, Issue 2). http://journal.umpo.ac.id/index.php/aristo/[email protected]
Susilowati, L., & Gita Sukmono, F. (2021). Digital Movement Of Opinion Terhadap Hastag #Kesehatanmental Di Twitter Selama Pandemi Covid 19.
Tjahyana, J. (2020). Gerakan Opini Digital #Truebeauty Pada Twitter Untuk Pemeran Film Adaptasi Komik Webtoon. http://jurnal.utu.ac.id/jsource
Utami, S. R., Safitri, R. N., & Kuncoroyakti, Y. A. (2021a). Analisis Jaringan dan Aktor #BatalkanOmnibusLaw di Media Sosial Twitter Menggunakan Social Network Analysis (SNA). 4(3), 135–148.
Utami, S. R., Safitri, R. N., & Kuncoroyakti, Y. A. (2021b). Analisis Jaringan dan Aktor #BatalkanOmnibusLaw di Media Sosial Twitter Menggunakan Social Network Analysis (SNA). 4(3), 135–148.
Utami, S. R., Safitri, R. N., & Kuncoroyakti, Y. A. (2021c). Analisis Jaringan dan Aktor #BatalkanOmnibusLaw di Media Sosial Twitter Menggunakan Social Network Analysis (SNA). 4(3), 135–148.
Wibawana, W. A. (2022, October 2). Tragedi Kanjuruhan: Kronologi, Penyebab dan Jumlah Korban. Detik News.
Yustisia Purwaningtyas, R., Rusdianto Berto, A., & Muwarni, E. (2023). Di Balik Fanatisme Suporter Indonesia: Mobilisasi Dukungan Politik Melalui Tagar #SepakbolaKanjuruan vs #DukungPSSI 2022. SNA), Social Media, 7(3), 455–473. http://ejournal.unitomo.ac.id/index.php/jkp
Zhang, Y. (2019). Language in our time: An empirical analysis of hashtags. The Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019, 2378–2389. https://doi.org/10.1145/3308558.3313480
Published
2024-03-05
How to Cite
Sihombing, I. J. (2024). The Hashtags and Digital Opinion Movements: A Social Network Analysis of the #BubarkanPSSI Hashtag. Jurnal Komunikasi Profesional, 7(4), 622 - 643. https://doi.org/10.25139/jkp.v7i4.6751
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