Analisis Body Positivity Movement Tentang Wanita Plus Size di Indonesia Melalui Tiktok
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Keywords:
Body positivity movement, Wanita plus size, TikTok
Abstract
The enforcement of beauty standards has caused anxiety for plus size women because it can lead to bullying. In reality, bullying still appears in social media activities and is even considered normal by most people without thinking about the impact on plus size women. Seeing this phenomenon, there is a need for a body positivity movement. The body positivity movement can promote self-love and acceptance of bodies of all shapes, sizes, or appearances. The presence of plus size content creators who raise their voices about body positivity has encouraged the emergence of a digital opinion movement from the public regarding this issue, thereby helping the success of the body positivity movement on TikTok. This research aims to understand the phenomenon of the body positivity movement regarding plus size women that occurs through TikTok in Indonesia. By using an interpretive paradigm through qualitative phenomenological methods, primary data collection was obtained through interviews and focus group discussions. This research uses the theory of digital movement, opinion and new media. The results of this research found that the body positivity movement on TikTok was carried out by contentcreatorplus size by creating content that had persuasive and motivational elements. The dominant character of new media is the character of interactivity which forms two-way and even multi-way communication, thereby encouraging a digital movement of opinions regarding body positivity for plus size women on TikTok.
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Zavattaro, S. M. (2021). Taking the Social Justice Fight to the Cloud: Social Media and Body Positivity. Https://Doi.Org/10.1080/10999922.2020.1782104, 1–15. https://doi.org/10.1080/10999922.2020.1782104
Zis, S. F., Dewi, R. S., & Efendi, Z. (2021). Model Perilaku Komunikasi Generasi Muda Dalam Pemanfaatan Media Digital Memasuki Era 4.0 Dan 5.0 di Kecamatan Kuranji. Jurnal Komunikasi Profesional, 5(1).
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Alifa, A. N., & Rizal, G. L. (2020). Hubungan Social Comparison Dan Body Dissatisfaction Pada Wanita Yang Memiliki Kelebihan Berat Badan (Overwight). Proyeksi: Jurnal Psikologi, 15(2), 110–119. https://doi.org/10.30659/JP.15.2.110-119
Backaler, J. (2018). Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business. Springer International Publishing AG.
Baker, J. (2015). Things No One Will Tell Fat Girls (1st ed.). Basic Book.
Bendar, A. (2019). Feminisme Dan Gerakan Sosial. Al-Wardah: Jurnal Kajian Perempuan, Gender Dan Agama, 13(1). http://download.garuda.kemdikbud.go.id/article.php?article=1105283&val=16622&title=FEMINISME%20DAN%20GERAKAN%20SOSIAL
Brathwaite, K. N., & DeAndrea, D. C. (2021). BoPopriation: How self-promotion and corporate commodification can undermine the body positivity (BoPo) movement on Instagram. Https://Doi.Org/10.1080/03637751.2021.1925939, 89(1), 25–46. https://doi.org/10.1080/03637751.2021.1925939
Cahyu. (2018, April 19). Kepercayaan Diri Remaja Perempuan Indonesia Masih Rendah. Apa Solusinya? https://www.liputan6.com/health/read/3468992/kepercayaan-diri-remaja-perempuan-indonesia-masih-rendah-apa-solusinya
Cherry, K. (2020, November 21). What Is Body Positivity? https://www.verywellmind.com/what-is-body-positivity-4773402
Cohen, R., Fardouly, J., Newton-John, T., & Slater, A. (2019). #BoPo on Instagram: An experimental investigation of the effects of viewing body positive content on young women’s mood and body image. New Media & Society, 21(7). https://doi.org/10.1177/1461444819826530
Cohen, R., Irwin, L., John, T., & Slater, A. (2019). #bodypositivity: A content analysis of body positive accounts on Instagram. Body Image, 29. https://doi.org/10.1016/J.BODYIM.2019.02.007
Creswell, J. W., & Creswell, J. D. (2018). Research Design Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications, Inc.
Eriyanto. (2020). Hashtags and Digital Movement of Opinion Mobilization: A Social Network Analysis/SNA Study on #BubarkanKPAI vs #KamiBersamaKPAI Hashtags. Jurnal Komunikasi Indonesia, 8(3). https://garuda.kemdikbud.go.id/documents/detail/1618738
Fatah, Z., & Fatanti, M. N. (2019). Mempolitisasi Ruang Virtual: Posisi Warga-Net dalam Praktik Demokrasi Digital di Indonesia. Jurnal Ilmiah Manajemen Publik Dan Kebijakan Sosial , 3(1), 306–326.
Fitria, K., & Febrianti, Y. (2020). The Interpretation And Attitude Of Body Shaming Behavior On Social Media (A Digital Ethnography Study On Instagram). Diakom : Jurnal Media Dan Komunikasi, 3(1), 12–25. https://doi.org/10.17933/diakom.v3i1.78
Indrawan, R. M. J. (2017). Dampak Komunikasi Politik Dan Opini Publik Terhadap Perilaku Masyarakat. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 16(2), 171–179. https://doi.org/10.32509/wacana.v16i2.14
Kumalaningtyas, N., & Sadasri, L. M. (2018). Citra Tubuh Positif Perempuan Dalam Iklan Video Digital (Studi Femvertising Pada Iklan Dove Real Beauty) Women’s Positive Body Image On Digital Video Advertisement (Femvertising’s Study On Dove Real Beauty Advertisement Campaign). Jurnal Diakom, 1(2), 62–73.
Kushardiyanti, D., Mutaqin, Z., & Nurchotimah, A. S. I. (2021). Tren Konten Dakwah Digital Oleh Content Creator Milenial Melalui Media Sosial Tiktok Di Era Pandemi Covid-19 - Iain Syekh Nurjati Cirebon. Komunikasi Dan Penyiaran Islam , 12(1), 97–113. http://repository.syekhnurjati.ac.id/7977/
Larasati, P. K. P., Kartika, K. D., Rahayu, A. S., Khairunisa, P., & Julianto, I. N. L. (2021b). Efektivitas Content Creator dalam Strategi Promosi di Era Digital. SANDI, 1, 1–8.
Mahanani, M. P., Laraswati, D., Salsadilla, R., Nabilah, H., & Wibowo, H. (2021). Pelatihan Konsep Diri Remaja Putri Untuk Membangun Pemahaman Tentang Standar Kecantikan. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(3), 449–456. https://doi.org/10.24198/kumawula.v3i3.28134
McQuail, D. (2010). McQuail’s Mass Communication Theory (6th ed.). SAGE Publications Inc.
Mehdi, N., & Frazier, C. (2021). Forgetting fatness: The violent co-optation of the body positivity movement. Debates in Aesthetics, 16(1), 13–28. http://debatesinaesthetics.org/debates-in-aesthetics-vol-16-no-1/#FRAZIERMEHDI
Micheal, M., & Azeharie, S. S. (2020). Perlawanan Penyintas Body Shaming Melalui Media Sosial. Undefined, 4(1), 146. https://doi.org/10.24912/KN.V4I1.6642
Milatishofa, M., Kusrin, K., & Arindawati, W. A. (2021). Analisis Resepsi Khalayak Terhadap Makna Body Positivity Pada Instagram Tara Basro. Linimasa: Jurnal Ilmu Komunikasi, 4(2), 174–185. https://doi.org/10.23969/LINIMASA.V4I2.4136
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis a Methods Sourcebook (3rd ed.). Sage Publication.
Novia, D. R. M. (2021, July 26). Body Positivity, Pentingnya Perempuan Plus Size untuk Mencintai Tubuhnya Sendiri. https://lifestyle.okezone.com/read/2021/07/26/612/2446219/body-positivity-pentingnya-perempuan-plus-size-untuk-mencintai-tubuhnya-sendiri
Nurdian, G. (2022). Data Statistik TikTok 2022. https://grahanurdian.com/statistik-tiktok-2022/
Pawestry, E. V. I. (2022). Kampanye Diversitas perempuan “Undefineable” Victoria Secret. JURNAL ILMU KOMUNIKASI, 5(2). https://doi.org/10.33005/JKOM.V5I2.168
Prasetyawati, A. (2021). Dualisme Dampak Pemanfaatan Media Sosial Tiktok Dalam Humas Pemerintah. Jurnal Komunikasi Global, 10(2), 229–250.
Purwaningtyas, R. Y., Berto, A. R., & Murwani, E. (2023). Di Balik Fanatisme Suporter Indonesia: Mobilisasi Dukungan Politik Melalui Tagar# SepakbolaKanjuruan vs# DukungPSSI 2022. Jurnal Komunikasi Profesional, 7(3), 455-473.
Rahmayani, M., Ramdhani, M., & Lubis, F. (2021). Pengaruh Penggunaan Aplikasi Tiktok terhadap Perilaku Kecanduan Mahasiswa. Jurnal Ilmiah Indonesia, 6(7). https://www.jurnal.syntaxliterate.co.id/index.php/syntax-literate/article/view/3563/2262
Rakhman, F. R., Ramadhani, R. W., & Fatoni, A. (2021). Digital Movement of Opinion #IndonesiaTerserah on Social Media Twitter in The Covid-19 Pandemic. Jurnal Penelitian Komunikasi, 24(1), 29–44. https://doi.org/10.20422/JPK.V24I1.752
Rizaty, M. A. (2021, September 14). Tubuh Terlalu Berisi, Alasan Utama Perempuan Indonesia Terkena Body Shaming. https://databoks.katadata.co.id/datapublish/2021/09/14/tubuh-terlalu-berisi-alasan-utama-perempuan-indonesia-terkena-body-shaming
Rizaty, M. A. (2022, July 12). Pengguna Tiktok Indonesia Terbesar Kedua di Dunia. https://dataindonesia.id/Digital/detail/pengguna-tiktok-indonesia-terbesar-kedua-di-dunia
Rusmanto, J. (2017). Buku SOSIOLOGI POLITIK GERAKAN SOSIAL (E. S. Ulfaritha, Ed.; 2nd ed.). PUSTAKA SAGA. https://www.researchgate.net/publication/323253487_Buku_SOSIOLOGI_POLITIK_GERAKAN_SOSIAL
Stellarosa, Y., & Iwanti, D. (2017). Strategi Komunikasi Ikatan Wanita Gemuk Indonesia Sebagai Wadah Motivasi Wanita Plus Size. Communicology: Jurnal Ilmu Komunikasi, 5(1), 41–59. https://doi.org/10.21009/COMMUNICOLOGY.051.03
Surokim, Hamzah, H. M. A., Rakhmawati, Y., Handaka, T., Dartiningsih, B. E., Kurniasari, N. D., Quraisyin, D., Trisilowaty, D., Arifin, S., & Rachmad, T. H. (2017). Internet, Media Sosial, dan Perubahan Sosial Di Madura (Surokim, Ed.; 1st ed.). Intelegensia Media .
Susanti, D., Hantoro, P., Sandy, F., & Muliawanti, L. (2022). Social media for social movement: A social media training for Turun Tangan Organization. 1429–4024. http://journal.unimma.ac.id/index.php/ce/article/view/7673/3711
Udjulawa, B. Y. C., & Marta, R. F. (2021). Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram@ hi. flawless. Jurnal Komunikasi Profesional, 5(3), 222-243.
Zahrah, S. T., & Purba, E. R. (2022). Cinderella Weight: Tirani Standar Kecantikan dan Body Image di Kalangan Wanita Muda Jepang. Journal of Arts and Humanities, 26(4), 400–412.
Zavattaro, S. M. (2021). Taking the Social Justice Fight to the Cloud: Social Media and Body Positivity. Https://Doi.Org/10.1080/10999922.2020.1782104, 1–15. https://doi.org/10.1080/10999922.2020.1782104
Zis, S. F., Dewi, R. S., & Efendi, Z. (2021). Model Perilaku Komunikasi Generasi Muda Dalam Pemanfaatan Media Digital Memasuki Era 4.0 Dan 5.0 di Kecamatan Kuranji. Jurnal Komunikasi Profesional, 5(1).
Zulfika, A., & Sutejo, Y. (2021). Fenomena Gerakan Sosial Digital Mahasiswa Untirta Dengan Hastag #UntirtaKokPelit di Twitter. Ijd-Demos, 3(3). https://doi.org/10.37950/ijd.v3i3.99
Published
2024-05-29
How to Cite
Suka, I. C. B. G., Fachruddin, C. F. S., & Wempi, J. (2024). Analisis Body Positivity Movement Tentang Wanita Plus Size di Indonesia Melalui Tiktok. Jurnal Komunikasi Profesional, 8(1), 151 - 164. https://doi.org/10.25139/jkp.v8i1.6821
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