Cafe marketing communication based on sustainability - environmentally friendly of kopi nako alam sutera
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Keywords:
coffee shop; sustainability marketing; environmental issue
Abstract
Coffee Shop and working are two same categories in people’s daily activity. Young generation likes to perform their work from any place especially coffee shop. To them, coffee shops are like a mold for their soul where they can share stories, hangout, make a deal, etc. Kopi Nako Alam Sutera; who’s not only Sustainable coffee shop but also presenting workspace comfortability and also lactose intolerant product. The quality of Kopi Nako’s variant of service had proven to us the ability to commit to sustainability despite managing middle business-like Coffee Shop. Kopi Nako breaks the stigma that middle business doesn’t have knowledge to contribute to sustainability program.
References
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Yunus, E., Susilo, D., Riyadi, S., Indrasari, M., & Putranto, T. (2019). The Effectiveness Marketing Strategy for Ride Sharing Transportation: Intersecting Social Media, Technology, and Innovation. Entrepreneurship and Sustainability Issues, 7(2), 1424–1434.
Alencar Junior, A. A. M., Delesposte, J. E., Mainier, F. B., & Mattos, L. V. (2023). Industrial Sustainability in Architectural Paints: A Bibliometric Research. International Journal of Innovation and Technology Management, 20(1). https://doi.org/10.1142/S0219877023500037
Asmuni, A., Rohim, R., & Suparno, H. (2022). Surviving the Pandemic: Sustainability of Community Cafes without Safety Assurance. International Social Sciences and Humanities, 1(1). https://doi.org/10.32528/issh.v1i1.44
Darmawan, R., & Romadhona, P. (2023). Analisis Bauran Pemasaran Dalam Upaya Meningkatkan Keputusan Pembelian di Kopi Nako Kota Wisata. Reslaj : Religion Education Social Laa Roiba Journal, 5(6). https://doi.org/10.47467/reslaj.v5i6.3848
Eom, J. S., Yoon, S. H., & An, D. W. (2021). The sustainability of regenerative cafes utilizing idle industrial facilities in south korea. Sustainability (Switzerland), 13(9). https://doi.org/10.3390/su13094784
Feria, M., & Amado, M. (2019). Architectural design: Sustainability in the decision-making process. Buildings, 9(5). https://doi.org/10.3390/buildings9050135
Fernandez, D., Merina, M., & Susilo, S. (2020). Pelatihan Teknik Sitasi dan Pencarian Referensi untuk Meningkatkan Publikasi Ilmiah di Universitas Muhammadiyah Sumatera Barat. Jurnal SOLMA, 9(1). https://doi.org/10.29405/solma.v9i1.4049
Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study. Sustainability, 15(2), 1594. https://doi.org/10.3390/su15021594
Ghory, S., Obeidat, B., & Masa’deh, R. (2023). Measuring Café Lovability Using Google’s HEART and Understanding the Roles of Usability, Sustainability Innovation, and Innovation Cocreation in Café Lovability. Sustainability (Switzerland), 15(9). https://doi.org/10.3390/su15097241
Gunawan, C., & Susilo, D. (2021). Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee. Ekspektra : Jurnal Bisnis Dan Manajemen, 5(2). https://doi.org/10.25139/ekt.v5i2.3901
Hidayah, Y., Sapriya, S., Darmawan, C., & Malihah, E. (2020). Protes Sosial Dalam Komunikasi Politik di Era Digital Melalui Civic Community Pada mahasiswa. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 4(1), 220. https://doi.org/10.25139/jsk.v4i1.1964
Hidayat, E., Susilo, D., & Garcia, E. M. A. (2021). Handling Covid-19 in Sampang: leadership and local elite public communication strategy. Jurnal Studi Komunikasi, 5(2), 319–335. https://doi.org/10.25139/jsk.v5i2.3613
Kim, J. Y. E. (2023). The Multi-Faceted Practice of Architectural Sustainability Found in the Regional Architecture of Vorarlberg, Austria. Sustainability (Switzerland), 15(3). https://doi.org/10.3390/su15032430
Kolil, M. T., Harliantara, H., & Susilo, D. (2020). Kebijakan Siaran Lokal Televisi Berjaring Kompas TV. ETTISAL : Journal of Communication, 5(1). https://doi.org/10.21111/ejoc.v5i1.4353
Luthansa, N. B., & Susilo, D. (2022). Motif of E-Wallet Users on Gen Z in Marketing Communications Perspective (Case Study of LinkAja Users in Purchasing Decisions). Sahafa Journal of Islamic Communication, 5(1). https://doi.org/10.21111/sjic.v5i1.8260
Mekaniwati, A. (2020). Analisis Persepsi Konsumen Atas Kualitas Produk, Persepi Harga, Dan Suasana Kopi Nako Kota Bogor. Jurnal Ilmiah Pariwisata Kesatuan, 1(2). https://doi.org/10.37641/jipkes.v1i2.947
Nasution, & Puspitasari, D. M. (2022). Pengaruh harga, lokasi dan promosi terhadap minat Kopi Nako (studi pada Kopi Nako Cibubur). Universitas Nasional.
Núñez-Andrés, M. A., Martinez-Molina, A., Casquero-Modrego, N., & Suk, J. Y. (2022). The impact of peer learning on student performance in an architectural sustainability course. International Journal of Sustainability in Higher Education, 23(1). https://doi.org/10.1108/IJSHE-11-2020-0447
Rony, N., & Panuju, R. (2018). Digital Media Hospital: Aplikasi Komunikasi Pemasaran Berbasiskan Daring. Jurnal Komunikasi Profesional. https://doi.org/10.25139/jkp.v2i2.1375
Shaikh, M., Ibarhimov, D., & Zardari, B. (2019). Assessing architectural sustainability during software evolution using package-modularization metrics. International Journal of Advanced Computer Science and Applications, 10(12). https://doi.org/10.14569/ijacsa.2019.0101277
Silva, S., & Guenther, E. (2018). Setting the research agenda for measuring sustainability performance – systematic application of the world café method. In Sustainability Accounting, Management and Policy Journal (Vol. 9, Issue 4). https://doi.org/10.1108/sampj-06-2017-0060
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN’S FACIAL CARE PRODUCTS. Sinergi : Jurnal Ilmiah Ilmu Manajemen, 11(1). https://doi.org/10.25139/sng.v11i1.3534
Syahriyah, A., & Arifiansyah, R. (2022). Pengaruh Kualitas Pelayanan, Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian di Kopi Nako Depok. Jurnal Multidisiplin Madani, 2(8). https://doi.org/10.55927/mudima.v2i8.1061
Wibowo, P. (2021). Strategi Komunikasi Pemasaran Sharp Indonesia di Era Pandemi Covid-19 dan Kenormalan Baru. Jurnal Komunikasi Profesional, 5(1). https://doi.org/10.25139/jkp.v5i1.3003
Wibowo, T. O., Udasmoro, W., & Noviani, R. (2020). Configuring the sustainable strategy of internet cafe in yogyakarta, indonesia, to remain popular in nowadays. Entrepreneurship and Sustainability Issues, 8(1). https://doi.org/10.9770/jesi.2020.8.1(75)
Yunus, E., Susilo, D., Riyadi, S., Indrasari, M., & Putranto, T. (2019). The Effectiveness Marketing Strategy for Ride Sharing Transportation: Intersecting Social Media, Technology, and Innovation. Entrepreneurship and Sustainability Issues, 7(2), 1424–1434.
Published
2023-08-19
How to Cite
Mulyadi, T., Rusmardiana, A., Aulia, M. R., Yanti, D., & Hamidi, D. Z. (2023). Cafe marketing communication based on sustainability - environmentally friendly of kopi nako alam sutera. Jurnal Komunikasi Profesional, 7(4), 554 - 566. https://doi.org/10.25139/jkp.v7i4.6892
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