Perilaku Determinan dari Perilaku Anak Muda Pro Lingkungan di Jakarta Pusat
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Keywords:
keterhubungan dengan alam, motivasi perlindungan, pengetahuan lingkungan, perilaku pro-lingkungan, terpaan media
Abstract
Perilaku pro-lingkungan berkaitan dengan sikap dan tindakan yang mendorong individu untuk terlibat dalam perlindungan dan pelestarian lingkungan hidup. Perilaku ini sangat relevan dalam mengatasi masalah lingkungan khususnya penumpukan sampah plastik, terutama di kalangan generasi muda yang akan merasakan dampak besar dari degradasi lingkungan. Penerapan perilaku pro-lingkungan didorong oleh berbagai faktor, antara lain terpaan media, keterhubungan dengan alam, motivasi perlindungan, dan pengetahuan lingkungan. Kajian ini untuk mengetahui faktor-faktor yang memengaruhi perilaku pro-lingkungan di kalangan pemuda Jakarta Pusat. Metode penelitian adalah survei menggunakan kuesioner yang disebarkan kepada 96 pemuda berusia antara 18 hingga 30 tahun yang berdomisili di kawasan Johar Baru, Jakarta Pusat. Teknik pengambilan sampel menggunakan cluster dan accidental. Data primer yang telah diperoleh sianalisis secara deskriptif dan inferensial. Hasil penelitian menunjukkan bahwa faktor pendorong perilaku pro lingkungan pemuda adalah terpaan media, motivasi perlindungan, dan pengetahuan lingkungan. Sedangkan, keterhubungan dengan alam dapat menjadi faktor lain namun membutuhkan mediasi motivasi perlindungan.
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Lesilolo, N. M., Marta, R. F., & Rewindinar. (2021). Makna kesinambungan kampanye green beauty oleh kosmetik Garnier. Jurnal Koneksi, 5(1), 209–217.
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Markle, G. L. (2013). Pro-Environmental Behavior : Does It Matter How It ’ s Measured ? Development and Validation of the Pro-Environmental Behavior Scale ( PEBS ). Human Ecology, 41, 905–914. https://doi.org/10.1007/s10745-013-9614-8
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Martin, L., White, M. P., Hunt, A., Richardson, M., Pahl, S., & Burt, J. (2020). Nature contact, nature connectedness and associations with health, wellbeing and pro-environmental behaviours. Journal of Environmental Psychology, 68(February 2019), 101389. https://doi.org/10.1016/j.jenvp.2020.101389
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Murti, D. C. W., Marta, R. F., Almuntarizi, A., & Manalu, T. D. (2023). Comparative Study between Japan and Indonesia An Examination of Collective Memory of the Tsunami Disaster : A Comparative Study between Japan and Indonesia. Jurnal Komunikasi Indonesia, 12(1). https://doi.org/10.7454/jkmi.v12i1.1059
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Servaes, J. (2020). Handbook of communication for development and social change. In Handbook of Communication for Development and Social Change. https://doi.org/10.1007/978-981-15-2014-3
Shafiei, A., & Maleksaeidi, H. (2020). Pro-environmental behavior of university students : application of protection motivation theory. Global Ecology and Conservation, 22, e00908. https://doi.org/10.1016/j.gecco.2020.e00908
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Skeirytė, A., Krikštolaitis, R., & Liobikienė, G. (2022). The differences of climate change perception, responsibility and climate-friendly behavior among generations and the main determinants of youth’s climate-friendly actions in the EU. Journal of Environmental Management, 323(June). https://doi.org/10.1016/j.jenvman.2022.116277
Sufiean, H. M., Allam, S. S. N., Wahab, Z. A., Mohideen, R. S., & Latiff, D. I. A. (2020). Analysis and evaluation dimension : strengthening The integrity of political participation practice in social media from media literacy perspective. International Journal of Academic Research in Business & Social Sciencs, 10(11), 123–140. https://doi.org/10.6007/IJARBSS/v10-i11/7848
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Zhang, B., Hu, X., & Gu, M. (2022). Promote pro-environmental behaviour through social media: An empirical study based on Ant Forest. Environmental Science and Policy, 137(3), 216–227. https://doi.org/10.1016/j.envsci.2022.08.020
Zsóka, Á., Szerényi, Z. M., Széchy, A., & Kocsis, T. (2013). Greening due to environmental education? Environmental knowledge, attitudes, consumer behavior and everyday pro-environmental activities of Hungarian high school and university students. Journal of Cleaner Production, 48, 126–138. https://doi.org/10.1016/j.jclepro.2012.11.030
[MENLHK]Kementerian Lingkungan Hidup dan Kehutanan. 2022. Capaian Kinerja Pengelolaan Sampah. [Diakses: 2023 Jan 24]. Tersedia https://sipsn.menlhk.go.id/sipsn/.
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Bijani, M., Mohammadi-mehr, S., & Shiri, N. (2022). Towards Rural Women’s Pro-Environmental Behaviors : Application of Protection Motivation Theory. Global Ecology and Conservation, 39, e02303. https://doi.org/10.1016/j.gecco.2022.e02303
Clara, Y. Y., Kurniawati, L. S. M., Marta, R. F., & Shukla, A. K. (2021). Post-industrial motivation polemics behind the issue of cross-media plastic bags diet. Jurnal Magister Ilmu Komunikasi, 7(2), 163–174.
de Vreese, C. H., & Neijens, P. (2016). Measuring media exposure in a changing communications environment. Communication Methods and Measures, 10(2–3), 69–80. https://doi.org/10.1080/19312458.2016.1150441
Duron-Ramos, M. F., Collado, S., García-Vázquez, F. I., & Bello-Echeverria, M. (2020). The role of Urban/Rural environments on Mexican children’s connection to nature and pro-environmental behavior. Frontiers in Psychology, 11(March), 1–6. https://doi.org/10.3389/fpsyg.2020.00514
Erdogan, M., Ok, A., & Marcinkowski, T. J. (2013). Development and validation of Children ’ s Responsible Environmental Behavior Scale. Environmental Education Research, 18(4), 37–41. https://doi.org/10.1080/13504622.2011.627421
Eylering, A., Büscher, M., Funk, M., Boldt, J., & Fiebelkorn, F. (2022). Willingness of the German population to donate toward bird conservation : An application of the protection motivation theory. Global Ecology and Conservation, 38(June), e02176. https://doi.org/10.1016/j.gecco.2022.e02176
Faazeli, M., & Namdar, R. (2023). Nature relatedness scale: Validity and reliability in the Persian context, factors constructing and influencing it. PloS One, 18(4), e0274885. https://doi.org/10.1371/journal.pone.0274885
Fishbein, M., & Hornik, R. (2008). Measuring media exposure: An introduction to the special issue. Communication Methods and Measures, 2(1–2), 1–5. https://doi.org/10.1080/19312450802095943
Frick, J., Kaiser, F. G., & Wilson, M. (2004). Environmental knowledge and conservation behavior: Exploring prevalence and structure in a representative sample. Personality and Individual Differences, 37(8), 1597–1613. https://doi.org/10.1016/j.paid.2004.02.015
Gao, S., Li, W., Ling, S., Dou, X., & Liu, X. (2019). An empirical study on the influence path of environmental risk perception on behavioral responses in China. International Journal of Environmental Research and Public Health, 16(16). https://doi.org/10.3390/ijerph16162856
Ghozali, I. (2014). Structural Equation Modelling: Metode Alternatif dengan Partial Least Squares (PLS). Dilengkapi Software Smartpls 3.0. Xlstat 2014 dan WarpPLS 4.0. Universitas Diponegoro.
Gkargkavouzi, A., Paraskevopoulos, S., & Matsiori, S. (2018). Connectedness to Nature and Environmental Identity Scales Reveal Environmental Awareness in Greek Teachers. Natural Sciences Education, 47(1), 1–10. https://doi.org/10.4195/nse2017.05.0011
Henny. (2023). Hari Bebas Kantong Plastik Sedunia, Daerah Mana Saja di Indonesia yang Larang Kantong Plastik Sekali Pakai? Www.Liputan6.Com. https://www.liputan6.com/lifestyle/read/5334946/hari-bebas-kantong-plastik-sedunia-daerah-mana-saja-di-indonesia-yang-larang-kantong-plastik-sekali-pakai
Huang, H. (2016). Media use, environmental beliefs, self-efficacy, and pro-environmental behavior. Journal of Business Research, 69(6), 2206–2212. https://doi.org/10.1016/j.jbusres.2015.12.031
Kang, J., & Hong, J. H. (2021). Framing effect of environmental cost information on environmental awareness among high school students. Environmental Education Research, 27(6), 936–953. https://doi.org/10.1080/13504622.2021.1928607
Kurniawan, F., Isnaini, M., & Marta, R. F. (2021). Menggelorakan makna energik sebagai brandscape erigo melalui iklan fireflies. Jurnnal Komunikasi Profesional, 5(4), 345–360.
Larson, L. R., Stedman, R. C., Cooper, C. B., & Decker, D. J. (2015). Understanding the multi-dimensional structure of pro-environmental behavior. Journal of Environmental Psychology, 43, 112–124. https://doi.org/10.1016/j.jenvp.2015.06.004
Lee, J., & Cho, M. (2019). The effects of consumers’ media exposure, attention, and credibility on pro-environmental behaviors. Journal of Promotion Management, 26(3), 434–455. https://doi.org/10.1080/10496491.2019.1699629
Lesilolo, N. M., Marta, R. F., & Rewindinar. (2021). Makna kesinambungan kampanye green beauty oleh kosmetik Garnier. Jurnal Koneksi, 5(1), 209–217.
Liu, P., Teng, M., & Han, C. (2020). How does environmental knowledge translate into pro-environmental behaviors?: The mediating role of environmental attitudes and behavioral intentions. Science of the Total Environment, 728, 138126. https://doi.org/10.1016/j.scitotenv.2020.138126
Liu, Y., & Li, X. (2021). Pro-environmental behavior predicted by media exposure , SNS involvement , and cognitive and normative factors. Environmental Communication, 0(0), 1–15. https://doi.org/10.1080/17524032.2021.1922479
Localises SDGs Indonesia. (n.d.). Sustainable Development Goals. Localises SDGs Indonesia. Retrieved March 6, 2023, from https://localisesdgs-indonesia.org/17-sdgs
Maran, D. A., & Begotti, T. (2021). Media exposure to climate change, anxiety , and efficacy beliefs in a sample of Italian University Students. International Journal of Environmental Research and Public Health, 18.
Markle, G. L. (2013). Pro-Environmental Behavior : Does It Matter How It ’ s Measured ? Development and Validation of the Pro-Environmental Behavior Scale ( PEBS ). Human Ecology, 41, 905–914. https://doi.org/10.1007/s10745-013-9614-8
Marta, R. F., Tjajadi, O. P., & Loisa, J. (2022). Identifikasi Perempuan Penggerak Agribisnis Sayur Organik Menyiasati Masa Pandemik di Konten Digital dalam Perspektif Greimas. Jurnal Agrinika, 6(1), 23–33.
Martin, L., White, M. P., Hunt, A., Richardson, M., Pahl, S., & Burt, J. (2020). Nature contact, nature connectedness and associations with health, wellbeing and pro-environmental behaviours. Journal of Environmental Psychology, 68(February 2019), 101389. https://doi.org/10.1016/j.jenvp.2020.101389
Mulyadi, T., Rusmardiana, A., Aulia, M. R., Yanti, D., & Hamidi, D. Z. (2023). Cafe marketing communication based on sustainability - environmentally friendly of kopi nako alam sutera. Jurnal Komunikasi Profesional, 7(4), 554–566.
Murti, D. C. W., Marta, R. F., Almuntarizi, A., & Manalu, T. D. (2023). Comparative Study between Japan and Indonesia An Examination of Collective Memory of the Tsunami Disaster : A Comparative Study between Japan and Indonesia. Jurnal Komunikasi Indonesia, 12(1). https://doi.org/10.7454/jkmi.v12i1.1059
Nisbet, E. K., Zelenski, J. M., & Murphy, S. A. (2009). The nature relatedness scale: Linking individuals’ connection with nature to environmental concern and behavior. Environment and Behavior, 41(5), 715–740. https://doi.org/10.1177/0013916508318748
Norman, P., Boer, H., & Seydel, E. R. (2005). Protection Motivation Theory (M. Conner & P. Norman (eds.); Second). Open University Press. https://doi.org/10.1016/0148-2963(89)90008-8
Rainear, A. M., & Christensen, J. L. (2017). Protection motivation theory as an explanatory framework for pro-environmental behavioral intentions. Communication Research Reports, 34(3), 239–248. https://doi.org/10.1080/08824096.2017.1286472
Rogers, R. W. (1983). Cognitive and physiological processes in fear appeals and attitude change: a revised theory of protection motivation. Social Psychophysiology: A Sourcebook, January, 153–177.
Servaes, J. (2020). Handbook of communication for development and social change. In Handbook of Communication for Development and Social Change. https://doi.org/10.1007/978-981-15-2014-3
Shafiei, A., & Maleksaeidi, H. (2020). Pro-environmental behavior of university students : application of protection motivation theory. Global Ecology and Conservation, 22, e00908. https://doi.org/10.1016/j.gecco.2020.e00908
Siregar, S. (2013). Statistik Parametrik untuk Penelitian Kuantitatif: Dilengkapi dengan Perhitungan Manual dan Aplikasi SPSS Versi 17. Bumi Aksara.
Skeirytė, A., Krikštolaitis, R., & Liobikienė, G. (2022). The differences of climate change perception, responsibility and climate-friendly behavior among generations and the main determinants of youth’s climate-friendly actions in the EU. Journal of Environmental Management, 323(June). https://doi.org/10.1016/j.jenvman.2022.116277
Sufiean, H. M., Allam, S. S. N., Wahab, Z. A., Mohideen, R. S., & Latiff, D. I. A. (2020). Analysis and evaluation dimension : strengthening The integrity of political participation practice in social media from media literacy perspective. International Journal of Academic Research in Business & Social Sciencs, 10(11), 123–140. https://doi.org/10.6007/IJARBSS/v10-i11/7848
Whitburn, J., Linklater, W., & Abrahamse, W. (2019). Meta-analysis of human connection to nature and proenvironmental behavior. Conservation Biology, 34(1), 180–193. https://doi.org/10.1111/cobi.13381
Wolf, M. J., Emerson, J. W., Esty, D. C., Sherbinin, A. de, & Wendling, Z. A. (2022). Environmental Performance Index 2022: Rangking Country Performance on Sustainability Issues. https://epi.yale.edu/downloads/epi2022report06062022.pdf
Yusliza, M. Y., Amirudin, A., Rahadi, R. A., Athirah, N. A. S., Ramayah, T., Muhammad, Z., Mas, F. D., Massaro, M., Saputra, J., & Mokhlis, S. (2020). An investigation of pro-environmental behaviour and sustainable development in Malaysia. Sustainability, 12, 1–21.
Zhang, B., Hu, X., & Gu, M. (2022). Promote pro-environmental behaviour through social media: An empirical study based on Ant Forest. Environmental Science and Policy, 137(3), 216–227. https://doi.org/10.1016/j.envsci.2022.08.020
Zsóka, Á., Szerényi, Z. M., Széchy, A., & Kocsis, T. (2013). Greening due to environmental education? Environmental knowledge, attitudes, consumer behavior and everyday pro-environmental activities of Hungarian high school and university students. Journal of Cleaner Production, 48, 126–138. https://doi.org/10.1016/j.jclepro.2012.11.030
[MENLHK]Kementerian Lingkungan Hidup dan Kehutanan. 2022. Capaian Kinerja Pengelolaan Sampah. [Diakses: 2023 Jan 24]. Tersedia https://sipsn.menlhk.go.id/sipsn/.
[UU] Undang – Undang Republik Indonesia Nomor 40 Tahun 2009 Tentang Kepemudaan. 2009. [Diakses: 2023 Jan 25]. Tersedia chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.dpr.go.id/dokjdih/document/uu/UU_2009_40.pdf.
Published
2024-05-28
How to Cite
Ahmad, R., Sarwoprasodjo, S., & Muljono, P. (2024). Perilaku Determinan dari Perilaku Anak Muda Pro Lingkungan di Jakarta Pusat. Jurnal Komunikasi Profesional, 8(1), 098 - 114. https://doi.org/10.25139/jkp.v8i1.7246
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