The Crowdfunding during Masamba Natural Disaster
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Keywords:
1; e-WOM 2; Donation Intention 3; Attitude towards Donation 4; Crowdfunding 5; Masamba
Abstract
The ability of crowdfunding owners to increase public participation in disseminating information through social media is one of the success factors of crowdfunding. While dissemination of information through social media is a form of Electronic Word-of-Mouth (e-WOM). This study’s primary objective was to determine whether e-WOM about crowdfunding for Masamba can directly affect donation intention or should be mediated by the attitude towards donation. This study used a quantitative approach by distributing questionnaires to 332 respondents who met the criteria. The study found that there was a positive and significant direct effect between e-WOM about crowdfunding for Masamba and donation intention. Meanwhile, the attitude towards donation also mediates the effect of e-WOM about crowdfunding for Masamba on donation intention. This study also provides new insights for communication that combine mass communications and new communication media, especially social media.
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Barger, C. (2012). The Social Media Strategist: Build a Successful Program from the Inside Out. United States of America: McGraw-Hill.
Bataineh, A. Q. (2015). The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image. International Journal of Marketing Studies 7(1), 126-137.
Benedict, E., & Ariestya, A. (2020). Pengaruh Penggunaan Media Sosial Instagram terhadap Sikap Berdonasi Melalui Platform Crowdfunding. Ultimacomm 12(2), 167-184.
Collier, J. E. (2020). Applied Structural Equation Modeling using AMOS: Basic to Advanced Techniques. New York: Routledge.
Ghozali, I. (2016). Desain Penelitian Kuantitatif dan Kualitatif Akuntansi, Bisnis dan Ilmu Sosial Lainnya. Semarang: Yoga Pratama.
Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e-WOM Scale: Word-of-Mouth Measurement Scale for e-Services Context. Canadian Journal of Administrative Sciences, 5-23.
Haryono, S. (2017). Metode SEM untuk Penelitian Manajemen AMOS LISREL PLS. Jakarta: Penerbit Luxima Metro Media.
Hogg, M. A., & Vaughan, G. M. (2011). Social Psychology, 6th Edition. Australia: Pearson Prentice Hall.
Irfan, M. (2016). Crowdfunding sebagai Pemaknaan Energi Gotong Royong Terbarukan. Share: Social Work Jurnal, 30-42.
Khairani, M. (2014). Psikologi Belajar. Yogyakarta: Aswaja Pressindo.
Kitabisa.com. (2018, Juni 01). Syarat & Ketentuan. Retrieved from Kitabisa.com: https://kitabisa.zendesk.com/hc/en-us/articles/360005344814-Syarat-Ketentuan
Krisdiantoro, A. H. (2020). Instagram. Retrieved from akbarhendar: https://www.instagram.com/akbarhendar/
Kriyantono, R. (2014). Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis Riset Media, Public Relations, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran. Jakarta: Kencana Prenada Media Group.
Lacan, C., & Desmet, P. (2016). Motivations for Participation and e-WOM among Supporters of Crowdfunding Campaigns. In A. Kavoura, D. P. Sakas, & P. Tomaras, Strategic Innovative Marketing (pp. 315-321). Switzerland: Springer.
Malhotra, N. K., & Dash, S. (2016). Marketing Research: an Applied Orientation 7th Edition. Chennai: Pearson India Education Services.
Mazaya, S., & Hati, S. R. (2019). Antecedents of Donation Intention in the Indonesian Islamic Philantrophy Organization: The Role of Social Media. Pertanika Journal Social Science & Humanities 27, 95-111.
Mittelman, R., & Rojas-Mendez, J. (2018). Why Canadians Give to Charity: An Extended Theory of Planned Behaviour Model. International Review on Public and Nonprofit Marketing 15(2), 189-204.
Mustaqim, A. H. (2013). Gotong Royong dalam Dwilogi Padang Bulan dan Cinta di dalam Gelas Karya Andrea Hirata. WANASTRA 4(1), 1-9.
Paulin, M., Ferguson, R. J., Schattke, K., & Jost, N. (2014). Millennials, Social Media, Prosocial Emotions, and Charitable Causes: The Paradox of Gender Differences. Journal of Nonprofit & Public Sector Marketing 26(4), 335-353.
Shyu, C.-S., Li, Y.-L., & Tang, Y. (2013). Applying Confirmatory Factor Analysis on the Measure for Restaurant Over-service. The Journal of International Management Studies 8(2), 10-16.
Susanto, A. (2013). Teori Belajar dan Pembelajaran di Sekolah Dasar. Jakarta: Kencana.
Teah, M., Lwin, M., & Cheah, I. (2014). Moderating Role of Religious Beliefs on Attitudes towards Charities and Motivation to Donate. Asia Pacific Journal of Marketing and Logistics 26(5), 738-760.
Thackeray, R., & Hunter, M. (2010). Empowering Youth: Use of Technology in Advocacy to Affect Social Change. Journal of Computer-Mediated Communication 15, 575-591.
Unit Pengelola Statistik. (2019). Survei Penggunaan Teknologi, Informasi, dan Komunikasi (TIK) di DKI Jakarta 2019. DKI Jakarta: Dinas Komunikasi Informatika dan Statistik.
Published
2024-05-28
How to Cite
Biliam, V., & Ariestya, A. (2024). The Crowdfunding during Masamba Natural Disaster. Jurnal Komunikasi Profesional, 8(1), 084 - 097. https://doi.org/10.25139/jkp.v8i1.7283
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