TY - JOUR AU - Zis, Sirajul Fuad AU - Dewi, Rahmi Surya AU - Efendi, Zainal PY - 2021/04/04 Y2 - 2024/03/29 TI - Model Perilaku Komunikasi Generasi Muda Dalam Pemanfaatan Media Digital Memasuki Era 4.0 Dan 5.0 di Kecamatan Kuranji JF - Jurnal Komunikasi Profesional JA - JKP VL - 5 IS - 1 SE - Articles DO - 10.25139/jkp.v5i1.3624 UR - https://ejournal.unitomo.ac.id/index.php/jkp/article/view/3624 SP - AB - Changes in the communication behavior of millennial generation and generation Z in the digital era have shifted from the previous period, these changes can be seen in everyday life the lack of face-to-face interactions. Based on this, this study aims to analyze how the communication behavior of millennials and generation Z in the digital era. This study used a qualitative method with the Alfred Schutz model. The results showed four new behaviors were formed, namely the first behavior, the communication process became passive, the second behavior reduced face-to-face communication, the third behavior was unfocused communication, the fourth behavior was the dynamics of online communication. ER -