Jurnal Komunikasi Profesional

Personal Branding Joko Widodo di Instagram Jelang Periode Akhir Kepresidenan

Dominika — 2024-09-27

Personal branding has become an important concept in the digital era, especially for social media users. Social media platforms like Instagram provide individuals with the opportunity to shape and control their public image. President Joko Widodo, popularly known as Jokowi, is one of the Presidents of the Republic of Indonesia who actively uses Instagram to communicate with the public. This study employs a descriptive qualitative approach aimed at providing an overview of a communication phenomenon in a scientific context. Content analysis was conducted on the Instagram account @jokowi during the last year of his presidency, which will end in October 2024. This research illustrates how Jokowi utilizes Instagram as a tool to communicate and strengthen his personal branding. The findings show that Jokowi has fulfilled 8 key concepts of personal branding proposed by Peter Montoya, with 3 particularly dominant concepts: the law of specialization, the law of distinctiveness, and the law of personality. Despite his term nearing its end, Jokowi remains consistent in building his personal brand through Instagram, emphasizing leadership values, closeness to the people, and his achievements throughout his administration.

Digital Marketing Communication Model for Sustainable Jakarta LRT

Nino Nopriandi Saleh — 2025-01-04

This article has a look at the Jakarta Light Rail Transit (LRT) system's Digital Marketing Communication Model, highlighting the sustainable urban transportation. In view of the traffic gridlock and the pollution in cities, we need well-targeted communication strategies in promoting public transport.New studies in digital marketing, urban mobility, and sustainability is brought up to date. Everyone is heavily relying on digital platforms to convey information and change attitudes and behaviors towards the adoption of sustainable transportation solutions. The case studies of these strategies are then described using examples of similar urban locations. Meanwhile, an in-depth study was conducted through interviews with commuters, city planners, and marketing experts. A detailed research has been accomplished to find the main factors influencing acceptance and use of LRT by the public. The research results provide evidence for digital communications being the best way to get people to choose the Jakarta LRT. The document analyzes social media advertising targeted at specific groups of people, educational mobile apps, and activities such as community gatherings. The reader should agree with the view that the two-way interaction between the transportation authority and users should be continuous so that communication may be better and the challenges addressed. The communication gap can be best filled by transportation companies that choose the Digital Marketing Communication Model to make public transportation more sustainable. The platform offers the embedding of digital technologies into the ease of inherent sustainable urban mobility that would influence people in the more sustainable way to explore the merits of the Light train. This would then strengthen the communities discussing the use of electric buses, car-sharing schemes, and light rail transit-based transportation systems in relation to the city and the promotion of public transport facilities to people by informing them of the environmental benefits all these actions can bring.

Da'wah on Air: Case Study on Batam Radio Islamic Broadcasting

Poetut Ariyo Tejo Pamungkas — 2025-04-23

This study aims to find out about 1) Management of Hang FM Radio in Batam as a propaganda radio 2) Constraints and drivers so that Hang FM Radio broadcasts can exist. Hang FM radio is an Islamic da'wah radio in Batam City. The city of Batam which consists of 400 islands is very suitable for the nature of radio. The propaganda material broadcast by Hang FM Radio was easily accepted by the audience, even outside the island of Batam. The purpose of the study was to determine the management of Hang FM radio as well as the factors that encourage and inhibit the management of Hang FM radio. The methodology in this study uses a qualitative descriptive approach. Data were obtained through interviews, and documentation studies. The results showed that the management of Hang FM Radio did planning, Organizing, Motivating and Controlling with the central control of the Hang FM founder. This central figure is the driving factor for the existence of Hang Radio broadcasts to date. The conclusion of this research is that the implementation of Hang FM Radio's media management function rests on the character of the Hang FM Radio Founder. The driving factor for Hang FM radio broadcasts is religious motivation and the determination of the leader. The inhibiting factors faced are differences in the views of the manhaj and the lack of public understanding of the sunnah da'wah and the salaf manhaj.

Communication Strategy in Promoting City Branding Yogyakarta as Hanacaraka City

Suraya Mansur — 2025-04-23

Marking the momentum for the revival of the Javanese script, the Governor of the Special Region of Sri Sultan Hamengku Buwono X, proclaimed Yogyakarta as the City of Hanacaraka on International Script Day, September 8, 2021. This research aims to determine the city branding strategy carried out by the Provincial Government of the Special Region of Yogyakarta Culture Department in branding the City of Hanacaraka. The theory used is the city branding hexagon theory by Simon Anholt. This study used a qualitative descriptive approach using the case study method. In this study, the primary data to be used is observation in the form of in-depth interviews directly with informants. The study results show the communication strategy to convey a message about the concept of the City of Hanacaraka was carried out in various ways, the literate village program and a literacy clinic. For the script village, Yogyakarta Culture Department is working with 76 cultural villages. Through the script village, the Javanese script was taught again to the people of Yogyakarta, in order to re-customize the Javanese script. For the script clinic Yogyakarta Culture Department provides a Javanese script converter for transliteration of Javanese script to Latin and vice versa.

Literasi Digital Tentang Pinjol Aman ke Kelompok Pengajian GCA Surabaya

Astutik Sri — 2024-08-13

Pinjaman online (pinjol) menjadi salah satu alternatif pilihan ketika masyarakat membutuhkan dana dalam waktu cepat. Namun tidak semua memahami cara kerja pinjol, dampak negative dan risiko pinjol, termasuk ibu-ibu yang tergabung dalam kelompok pengajian Griya Citra Asri (GCA), bahkan ada keluarganya bermasalah dengan pinjol. Pinjol saat ini sangat meresahkan masyarakat, karena banyak korban harta dan nyawa akibat pinjaman online, baik karena penipuan atau karena tidak mampu membayar. Tujuan dari pengabdian ini ingin memberikan literasi mengenai pinjaman online yang aman kepada masyarakat agar terhindar dari risiko pinjaman online. Metode pengabdian yang digunakan adalah dengan melakukan sosialisasi tentang Pinjol ditinjau dari aspek hukum, agama dan media sosial. Metode lain yang digunakan adalah dengan melakukan pendampingan secara on line dan memberikan advokasi kepada mitra. Hasil dari pengabdian bahwa mitra mulai mengetahui dan memahami cara kerja pinjaman online baik ditinjau dari aspek hukum, agama dan media digital, sehingga mitra sudah pandai menyikapi jika ada tawaran atau iklan yang masuk ke media sosialnya untuk memberikan pinjaman online dan berhati-hati, untuk tidak mudah tergiur dengan tawaran pinjaman online.