Jurnal Komunikasi Profesional

Digital Marketing Communication Innovation: A Gender Bias on @Mbasiticom Instagram Content

I Gede Arya Pering Arimbawa — 2023-07-10

Marketing innovation recently occurred and had well growth in social media due to digital marketing efficiency and social media’s spread in producing informative content. Household servant industry is part of it with the content of @Mbasiticom Instagram account frequently produce content of their services that show a new change in marketing and also an innovation in marketing field, However, as household servant industry is known as exploitative in their respective field, @mbasiticom doesn’t escape this system which causing harmful stigma between women and society. With the content analysis, a new perspective is discovered upon the industry, how women and gender equality study is still relevant even to this day.

Digital Marketing Communication Model of Banyuwangi Tourism

Yulian Purnama — 2023-08-04

Digital content has become part of the massive public relation movement which makes it worth research in order to gain new insight or new perspective. Banyuwangi Tourism is part of it, making tourism movement through their digital content posted in Instagram of @banyuwangi_tourism. With Qualitative Content analysis, we get to know how it is constructed and discovering that Indonesia is equally contributes to Indonesian tourism even though they’re not dollar owners who trades with dollars. This also proves that tourism still had strong ties with western favoritism.

Strategi transformasi digital gramedia dalam industri majalah

Catharina Susy Triputranti — 2023-08-09

Abstract

The growth of new media has forced the printed media industry to transform into online media, resulting in a number of consequences in the production process, which have to adapt with the needs of users in the digital era. This encouraged Gramedia of Magazine to carry out digital transformation strategy, to maintain sustainability of the media.

This study utilizes the qualitative approach with the case study research method. Primary data collection in the research is done using interviews, observation, and document study.

Results of the study show that a number of strategies must be carry out both in terms of the content production and resource, to support the transformation process and provide solutions for the sustainability of the media business.

Keywords: Digital transformation; Media sustainability; New media;Media Strategy

Dataset on Systematic Literature in Digital Marketing Communication Research within 2020-2022

Daniel Susilo — 2023-08-08

This study provides a thorough summary of a dataset that was built from systematic literature reviews undertaken between the years 2020 and 2022. The dataset presented in this study comprises a comprehensive collection of research studies pertaining to the domain of digital marketing communication, sourced from the SCOPUS Database. The utilisation of a systematic approach guarantees a comprehensive compilation, examination, and integration of pertinent scholarly publications, providing a unified perspective on the developing patterns, principal themes, approaches, and discoveries within this ever-evolving field. The dataset has been carefully curated to encompass a wide range of subjects that have been investigated in research on digital marketing communication throughout the designated timeframe. The dataset encompasses a range of topics that reflect the dynamic nature of digital marketing techniques, including the assessment of the effectiveness of social media advertising and influencer marketing, the exploration of the consequences of AI-driven customisation, and the examination of concerns related to data protection. In addition, the dataset brings attention to methodological intricacies, providing insight into the current research methodology, data sources, and analytical tools used to enhance knowledge in this field. The dataset is a helpful resource for scholars, practitioners, and policymakers who wish to understand the intricacies and advancements in digital marketing communication within the specified time frame. It offers a systematic collection of insights. This abstract highlights the dataset's significance in advancing knowledge, guiding strategic decision-making, and stimulating further research in the dynamic field of digital marketing communication.

Cafe marketing communication based on sustainability - environmentally friendly of kopi nako alam sutera

Tirta Mulyadi — 2023-08-19

Coffee Shop and working are two same categories in people’s daily activity. Young generation likes to perform their work from any place especially coffee shop. To them, coffee shops are like a mold for their soul where they can share stories, hangout, make a deal, etc. Kopi Nako Alam Sutera; who’s not only Sustainable coffee shop but also presenting workspace comfortability and also lactose intolerant product. The quality of Kopi Nako’s variant of service had proven to us the ability to commit to sustainability despite managing middle business-like Coffee Shop. Kopi Nako breaks the stigma that middle business doesn’t have knowledge to contribute to sustainability program.

Public innovation from regional government after covid-19

Delipiter Lase — 2023-08-19

The COVID-19 pandemic has brought about unprecedented challenges to governments worldwide, necessitating innovative approaches to public administration and service delivery. This paper presents a case study conducted at Semarang Government, Indonesia, to explore the emergence of public innovation in the wake of the COVID-19 pandemic. The research methodology employed Content Analysis by Krippendorff to examine a wide range of textual data, including policy documents, official statements, and public communications. The study investigates how Semarang Government responded to the COVID-19 crisis by implementing innovative solutions, policies, and practices across various public sectors. The analysis aims to uncover the underlying themes, patterns, and trends in these innovative initiatives, shedding light on the strategies employed by regional governments to address the multifaceted challenges posed by the pandemic. The findings of this research not only contribute to our understanding of public innovation dynamics within regional governments but also provide valuable insights into the adaptability and resilience of public administrations in the face of global crises. Moreover, the application of Content Analysis by Krippendorff offers a robust and systematic approach for analyzing textual data, which can be replicated in similar studies to assess public innovation in different contexts.

Politisi dengan tingkat elektabilitas rendah dan strategi branding politik: analisis multimodalitas akun instagram puan maharani

Gendis Ayu Putri Ning Yudhi Hatmanti — 2023-09-20

Politicians potentially nominated by political party as a candidate for running in the elections commonly expected to get endorsement from a substantial number of electoral markets. Only few of them have a chance to do so however. In consideration of this, most of these politicians select and use particular semiotics codes strategically as an element to establish political branding strategy they carry out through media platforms, including social media. Having adopted Aaker’s (1997) concept of brand personality, this article examines how did Puan Maharani exploit semiotic code resources communicated through his Instagram account (@puanmaharaniri) as a political branding strategy. 3 materials posted in his Instagram account with high level engagement were selected, extracted and analyzed using multimodal analysis. The findings are follows. Puan deployed various kinds of semiotic code resources strategically. This includes strategic selection of represented participants, gestures, image composition, clothing colors, and hair styling. She kept exploiting all dimensions of brand personality, as posited by Aaker (1997), but she highlighted following three dimensions of this brand personality, which are competence, sophistication, and ruggedness much more and did it consistently. Political branding strategy she carried out was directed to create her personal political image as a populist politician; though this image belongs to her toughest rival from the party she associated with, which is Ganjar Pranowo

Analysis of Islamic Youth Organization Leadership Style Mosque

Ichsan Adil Prayogi — 2023-11-06

This research discusses how a leadership style in a mosque Islamic youth organization can create a conducive situation and be able to manage any conflicts that occur. This research uses Rensis Likert's theory of leadership style, namely, absolute rulers, semi-absolute rulers, advisors & invitees as well. This research uses descriptive qualitative research methods, where this approach aims to provide a comprehensive and in-depth view of the subject under study, namely leadership style & conflict management in an Islamic youth mosque in Serang City. By taking the locus of a mosque Islamic youth organization, the author tries to analyze how the leadership style is applied by the mosque's Islamic youth organization. The results of the research in this article indicate that the leadership style carried out by the chairman of Risma Masjid At-Taqwa is a participatory leadership style that always involves its members to make decisions so that joint decisions are created. In addition, the chairman of Risma also sometimes provides motivation, advice, or guidance to its members to be more enthusiastic about carrying out their duties. The communication that is carried out is also two-way communication, where there is reciprocity between members and the leader, the communication is also open and interactive.

The Hashtags and Digital Opinion Movements

Indra Jaya Sihombing — 2024-03-05

Conversations using the hashtag #BubarkanPSSI is a Digital Opinion Movement that highlights the existence of PSSI as the management of national football. The purpose of this research is to map the network structure formed in the conversations of netizens using #BubarkanPSSI on Twitter social media. The concept used in this research is the Digital Opinion Movement which describes and explains social networks and their network structures. The method used in this research is the Social Network Analysis (SNA). This research focuses on Twitter user conversations using the hashtag #BubarkanPSSI in the period 9-16 October 2022 which was downloaded using Netlytic. The results showed that there were 562 actors involved with a total of 706 interactions. Interaction between actors occurs easily but the connection between actors looks low and the communication that occurs is one-way. There is no one actor who dominates so the conversation is decentralised where information flows more freely among the actors involved. The keywords that emerged during the conversation period studied placed PSSI as an institution that was considered a failure and should be disbanded. PSSI needs to pay more attention to the keywords that appear in the conversation because the netizen opinions that arise in the conversation reflect the negative views of the public towards the reputation of PSSI.

Dalam Bayang-bayang Maskulinitas: Studi Kasus Branding Politik Prabowo Subianto

Wahyu Triyogo Asbari — 2024-03-05

Prabowo will run again as a presidential candidate in the 2024 presidential election. However, the 2024 presidential election is different from the previous elections. So far, Prabowo often uses visual displays that emphasize masculinity, such as firmness, courage and courage. It turned out that Prabowo lost. In 2019, the support team tried to change Prabowo's image by launching a rebranding with the slogan "The New Prabowo". In fact, Prabowo's campaign still seems to carry various symbols of masculinity, and once again ends with a defeat by Jokowi. This article tries to see what kind of rebranding the Prabowo support team is planning, what are the obstacles and challenges in shaping their candidate. This article is complemented by an interview with one of Prabowo's spokespersons, namely Dahnil Azhar Simanjuntak. At the end there are also pointers regarding Prabowo's latest election strategy, indicating a change from previous strategies. It is hoped that this article can provide an overview of the implementation of Prabowo's campaign at that time, and provide additional knowledge for readers.

Abstraksi :

Prabowo akan maju kembali sebagai calon presiden pada Pilpres 2024. Namun Pilpres 2024 berbeda Pemilu sebelumnya. Selama ini Prabowo sering menggunakan tampilan visual yang menonjolkan sisi maskulinitas seperti ketegasan, kegagahan dan keberanian. Ternyata Prabowo kalah. Pada 2019, tim pendukung mencoba mengubah citra Prabowo dengan meluncurkan rebranding dengan slogan “The New Prabowo”. Kenyataannya kampanye Prabowo masih terlihat mengusung berbagai simbol maskulinitas, dan sekali lagi diakhiri dengan kekalahan dari Jokowi. Artikel ini mencoba melihat seperti apa rebranding yang direncanakan tim pendukung Prabowo, apa yang menjadi kendala dan tantangan dalam membentuk kandidat mereka. Artikel ini dilengkapi dengan wawancara salah satu jueu bicara Prabowo, yaitu Dahnil Azhar Simanjuntak. Di bagian akhir juga ada pointers mengenai strategi pemilu Prabowo yang terbaru, menunjukkan adanya perubahan dari strategi-strategi sebelumnya. Diharapkan artikel ini bisa memberikan gambaran mengenai pelaksanaan kampanye Prabowo saat itu, dan memberikan tambahan pengetahuan bagi pembacanya.