The Use of English Title in Gramedia Pustaka Utama Teenlit: A Production Analysis

  • Fitriatul Fauziah Nanyang Technological University
Abstract views: 29788 , PDF downloads: 579
Keywords: Gramedia Pustaka Utama teenlit, English title, authorship, production analysis

Abstract

The use of English language has a specific purpose and intent related to the purpose of the writers to produce good literature works and publishers who want to market these products. This study is to investigate the reason of the teenlit's producers using English titles rather than Indonesia. By using production analysis, this study focuses only on the producer's point of views, which are the Gramedia Pustaka Utama's editor and authors. Who has the power to decide the title and what the considerations are the focus of this study. The findings of this study show that actually, the producers not only consider the commercial or economic factors of the teenlit's title but also the aesthetic function that matches the theme of the whole story of the teenlit it self. The result of this study is expected to provide an understanding of the phenomenon of language hybridization that is contained in most Indonesian teenlit.

References

Anonymous. Product Packaging Plays an important role in the Marketing. Retrived August 11, 2014, from http://www.interpack.com/cipp/md_interpack/custom/pub/content,lang,2/oid,7773/ticket,g_u_e_s_t/~/Product_packaging_plays_an_important_role_in_the_marketing_mix.html

Anhar, M. (2005). Fenomena Chicklit dalam Sastra Modern. Retrived August 8, 2014, from http://www.suaramerdeka.com/harian/0504/29/bud02.htm

Bennet, A. (2005). Culture and Everyday Life. Great Britain: Athenaeum Press.

Fiske, J. (1989). Understanding Popular Culture. London: Routledge

Horn, P. Mass Culture, Popular Culture and Cultural Identity. Culture, Civilization and Human Society, Vol 1. University of Cape Town, South Africa.

Jenar, D.N. (2008). On the development of a colloquial writing style: Examining the language of Indonesian teen literature. Journal of Humanities and Social Sciences of South east Asia, 164 (2-3), 238-268.

Kaplan, J. S. (2007). Recent research in young adult literature: three predominant strands of study. The Alan Review. 53-60.

Kellner, D. (1995). Media Culture : Cultural studies,identity and politics between the modern and thepostmodern. New York : Routledge.

King, A. D. (1991). Culture Globalization and the World-System. New York : Department of Art and Art History State University of New York.

Kurnia, R.S. Teenlit Sebagai Cerminan Budaya Remaja perkotaan Masa Kini. Retrived August 8, 2014, from http://pelitaku.sabda.org/teenlit_sebagai_cermin_budaya_remaja_perkotaan_masa_kini

Kusmarwanti. (2005). Teenlit dan Budaya Menulis di Kalangan Remaja. Seminar Nasional PIBSI XXVII. Universitas Negeri Yogyakarta.

Nilcen, A. P., & Donelson, K. L. (2009). Literature For Today's Young Adults. New York : Pearson Education

O'Sullivan, T.,Hartley, J., Saunders, D,. Montgomery, M., & Fiske, J. (1994). Key Concepts in Communication and Cultural Studies Second Edition. London: Routledge.

Pennycook, A. (1994). The Cultural Politics of English as an International Language. New York : Longman Publishing.

Proukou, K. (2005). Young adult literature: rite of passage or rite of its own. The Alan Review. 62-68.

Rakhmani, I. (2007). Redefining Cultural and National Identity Through Popular Culture: Young Indonesians Talk about the Global and the Local of Television. (MA Thesis, The Pursuit of Identity through Television Viewing: A Study of Young Indonesian Migrants in the Netherlands and Their Views of Indonesian Television. University of Amsterdam).

Septianie, Regina (2012) Metafora pada judul-judul Teenlit Indonesia. S1 thesis, Universitas Pendidikan Indonesia.

Sianipar, R. K. (2010). Novel Teenlit bagi Kesusastraan di Indonesia. Retrived August 8,2014, from http://binabahasaku.blogspot.com/2010/10/novel-teenlit-bagi- Kesusastraan-di.html

Tim Edensor. (2002). National Identity, Popular Culture and Everyday Life. United Kingdom: Anthony Rowe Ltd.

Utami, R. S. (2011). Penggunaan Bahasa Inggris sebagai bentuk cerminan identitas dalam lirik lagu K-Pop (Korean Popular Song): Sebuah Telaah Analisi Wacana Kritis. Undergraduate Thesis. Depok: Universitas Indonesia.

Umami, T. (2013). Indonesian Publication Index.

Wei, C., & Kolko, B. E. (2005). Studying Mobile Phone Use in Context: Cultural, Political, and Economic Dimensions of Mobile Phone Use. IEEE International Professional Communication Conference Proceedings.
Published
2018-03-01
How to Cite
Fauziah, F. (2018). The Use of English Title in Gramedia Pustaka Utama Teenlit: A Production Analysis. Jurnal Studi Komunikasi, 2(1), 1-16. https://doi.org/10.25139/jsk.v2i1.140
Section
Articles