Customer loyalty: effects of sales information system, marcomm, and brand ambassadors
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Keywords:
IMC, Brand Ambassador, Customer Loyalty, Oriflame
Abstract
Cosmetic products have different characteristics compared to other products. Recently, it is considered as primary needs rather than secondary which are always included in the monthly shopping list. Without leaving its identity, the company is based on multi-level marketing, which previously was a negative image. Oriflame required to satisfy customers so that they can get loyal customers. This research will analyse the influence of Sales Information System, IMC Strategy (Integrated Marketing Communications) and the Role of Brand Ambassadors on the loyalty of customers of Oriflame products in Indonesia. To obtain data for analysis, this research conducts the non-probability sampling method of purposive sampling, which is a method of determining respondents to be sampled. The population in this study are all customers of Oriflame products in Indonesia.
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Futrel, C. (2001). Sales management sixth edition. United States Of America: Mike rosce.
Griffin, J. (2003). Customer loyalty: menumbuhkan dan mempertahankan kesetiaan pelanggan. Jakarta: Erlangga.
https://id.oriflame.com/about/our-story
https://id.oriflame.com/beautyedit/feature-editorial/beauty-in-diversity
https://lifestyle.sindonews.com/read/1278653/186/oriflame-indonesia-perkenalkan-3-brand-ambassador-baru-1517491937
https://www.jawapos.com/entertainment/lifestyle/01/02/2018/isyana-sarasvati-dan-gisella-anastasia-jadi-brand-ambassador-oriflame
Juliansyah, N. (2011). Metodologi Penelitian: Skripsi, Tesis, Disertasi, Dan Karya Ilmiah. Jakarta: Kencana Prenada Media Group.
Juwita, A. (2013). Strategi imc (integrated marketing communications) di dalam sistem pemasaran multi level yang dilakukan oleh konsultan oriflame di surabaya. Available at http://journal.unair.ac.id/download-fullpapers-Artikel%20Jurnal-Aisyah%20Juwita%20(070915043)-BC.doc. Accessed April 2018
Lupiyoadi, R. (2001). Manajemen pemasaran jasa teori dan praktek. Jakarta: Salemba Empat.
Manoppo, J, R., & Tumbuan, W, J. F, Alfa. (2014). Citra merek, kualitas produk, dan promosi pengaruhnya terhadap keputusan pembelian parfum excite oriflamme. Jurnal EMBA Vol.2 No.2 Juni 2014, Hal. 1032-1042. Availabel at https://ejournal.unsrat.ac.id/index.php/emba/article/view/4484/4013 Accessed Mei 2018
Prawira, R., Yogie, S., Mulyana, D., Kurnia, W. (2012). Hubungan krateristik brand ambasador honda spacy helm-in dengan tahapan keputusan pembelian konsumen. eJurnal Mahasiswa Universitas Padjadjaran Vol. 1 ., No. 1 (2012).
Rohana dkk. (2015). Strategi komunikasi pemasaran multilevel marketing oriflame terhadap kepercayaan distributor sebagai mitra usaha. Jurnal Komunikatio ISSN 2442-3882 Volume 1 Nomor 2, Oktober 2015. Available at http://unida.ac.id/ojs/index.php/JK/article/download/169/309. Accessed Mei 2018.
Siregar, S. (2013). Metode Penelitian Kuantitatif Dilengkapi Dengan Perbandingan Perhitungan Manual & Spss. Edisi Pertama. Jakarta: Prenadamedia Group.
Sugiyono. (2013). Metode Penelitian Manajemen. Edisi Pertama. Bandung: Alfabeta.
¬¬¬¬¬¬Sugiyono. (2015). Statistika Untuk Penelitian: Skripsi, Tesis, Disertai, Dan Karya Ilmiah. Edisi Pertama. Jakarta: Kencana Prenada Media Group.
Tashandra, N. (2018). Kulit pria lebih lambat menua ketimbang wanita. Available at https://lifestyle.kompas.com/read/2018/09/13/070522420/kulit-pria-lebih-lambat-menua-ketimbang-wanita Accessed 24 Oktober 2018
Tjiptono, F. (2008). Strategi pemasaran edisi iii. Yogyakarta: CV. Andi Offset.
Yulia, D. (2011). Peranan sistem informasi penjualan cosmetic secara online terhadap kepuasan konsumen di pt. Orindo alam ayu (oriflame). Available at https://repository.unikom.ac.id/id/eprint/20197. Accessed April 2018
Published
2019-07-02
How to Cite
Indrasari, M., Hapsari, I. N., & Sukesi. (2019). Customer loyalty: effects of sales information system, marcomm, and brand ambassadors. Jurnal Studi Komunikasi, 3(2), 182-198. https://doi.org/10.25139/jsk.v3i2.1690
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