Analisis pesan persuasif kelompok cyberprotest di twitter
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cyberprotest, elaboration likelihood model, Twitter
Abstract
This study analysed persuasive messages by cyberprotest group on Twitter, especially in the case of Jaringan Masyarakat Peduli Pegunungan Kendeng (JMPPK) Rembang. Persuasive messages on Twitter were identified based on argument type, interaction type, and messages format. This study used elaboration likelihood model and quantitative content analysis method. The result of the study indicated that Twitter could be used as a persuasive communication space for protest groups. Central and peripheral route were facilitated by the features provided by Twitter.
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Simons, H. W. (1970). Requirements, problems, and strategies: A theory of persuasion for social movements. Quarterly Journal of Speech, 56(1), 1–11. https://doi.org/10.1080/00335637009382977
Susilo, D., & Kodir, A. (2019). Significance of women leadership on natural conservation movement at Rembang, Indonesia. (January). https://doi.org/10.4108/eai.8-12-2018.2283846
Theocharis, Y., Lowe, W., van Deth, J. W., & García-Albacete, G. (2015). Using Twitter to mobilize protest action: Online mobilization patterns and action repertoires in the Occupy Wall Street, Indignados, and Aganaktismenoi movements. Information Communication and Society, 18(2), 202–220. https://doi.org/10.1080/1369118X.2014.948035
Tremayne, M. (2014). Anatomy of protest in the digital era: A network analysis of Twitter and occupy Wall Street. Social Movement Studies, 13(1), 110–126. https://doi.org/10.1080/14742837.2013.830969
Valenzuela, S. (2013). Unpacking the use of social media for protest behavior: The roles of information, opinion expression, and activism. American Behavioral Scientist, 57(7), 920–942. https://doi.org/10.1177/0002764213479375
Valenzuela, S., Arriagada, A., & Scherman, A. (2012). The social media basis of youth protest behavior: The case of Chile. Journal of Communication, 62(2), 299–314. https://doi.org/10.1111/j.1460-2466.2012.01635.x
Van De Donk, W., Loader, B. D., Nixon, P. G., & Rucht, D. (2004). Cyberprotest: New media, citizens and social movements. In Cyberprotest: New Media, Citizens and Social Movements (Vol. 9780203644). https://doi.org/10.4324/9780203644225
Warkentin, C. (2001). Reshaping world politics: NGOs, the Internet, and global civil society. In Book. Lanham: Rowman & Littlefield.
Waters, R. D., & Jamal, J. Y. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321–324. https://doi.org/10.1016/j.pubrev.2011.03.002
Weiss, M. L. (2014). New media, new activism: Trends and trajectories in Malaysia, Singapore and Indonesia. International Development Planning Review, 36(1), 91–109. https://doi.org/10.3828/idpr.2014.6
Widiastuti, T. W. (2017). Analisis elaboration likelihood model dalam pembentukan personal branding di Twitter. Jurnal ASPIKOM, 3(3), 588. https://doi.org/10.24329/aspikom.v3i3.107
Barfar, A. (2019). Cognitive and affective responses to political disinformation in Facebook. Computers in Human Behavior, 101(July), 173–179. https://doi.org/10.1016/j.chb.2019.07.026
Coronel, S. S. (2002). New media played a role in the people’s uprising - Nieman Reports. Retrieved from https://niemanreports.org/articles/new-media-played-a-role-in-the-peoples-uprising/
Eriyanto. (2011). Analisis isi: pengantar metodologi untuk penelitian. Jakarta: Kencana.
Fuchs, C. (2006). The self-organization of cyberprotest. In K. Morgan, C. A. Brebbia, & J. M. Spector (Eds.), WIT Transactions on Information and Communication Technologies (Vol. 36, pp. 275–295). https://doi.org/10.2495/IS060271
Ganesan, N. (2018). Singapore in 2017. Asian Survey, 58(1), 188–193. https://doi.org/10.1525/as.2018.58.1.188
Garrett, R. K. (2006). Protest in an information society: A review of iterature on social movements and new ICTs. Information Communication and Society, 9(2), 202–224. https://doi.org/10.1080/13691180600630773
Gleason, B. (2013). #Occupy Wall Street: Exploring informal learning about a social movement on Twitter. American Behavioral Scientist, 57(7), 966–982. https://doi.org/10.1177/0002764213479372
Griffin, E. A. (2012). A first look at communication theory organizational communication. In A First Look at Communication Theory (p. 259 e 260). New York: McGraw-Hill.
Harlow, S. (2012). Social media and social movements: Facebook and an online Guatemalan justice movement that moved offline. New Media and Society, 14(2), 225–243. https://doi.org/10.1177/1461444811410408
Hootsuite. (2019). Digital 2019: Indonesia. Global Digital Insights, 77. Retrieved from https://datareportal.com/reports/digital-2019-indonesia
Hustinx, L. G. M. M., Enschot-van Dijk, R. van, & Hoeken, J. A. L. (2007). Argument quality in the elaboration likelihood model: An empirical study of strong and weak arguments in a persuasive message. Proceedings of the Sixth Conference of the International Society of Argumentation, (July 2015), p.651-658. Retrieved from https://repository.ubn.ru.nl//handle/2066/41516
Ige, E. P. (2017). Print, pejuang Kendeng yang jadi tersangka - regional Liputan6.com. Retrieved from https://www.liputan6.com/regional/read/3203182/print-pejuang-kendeng-yang-jadi-tersangka
Jewkes, Y., & Yar, M. (2013). Handbook of internet crime. In Handbook of Internet Crime. https://doi.org/10.4324/9781843929338
Jha, C. K., & Kodila-Tedika, O. (2019). Does social media promote democracy? Some empirical evidence. Journal of Policy Modeling. https://doi.org/10.1016/j.jpolmod.2019.05.010
Khondker, H. H. (2011). Role of the new media in the Arab Spring. Globalizations, 8(5), 675–679. https://doi.org/10.1080/14747731.2011.621287
Kresna, M. (2017). Selamat jalan Yu Patmi - Tirto.ID. Retrieved from https://tirto.id/selamat-jalan-yu-patmi-clgR
Lysenko, V. V., & Desouza, K. C. (2010). Cyberprotest in contemporary Russia: The cases of Ingushetiya.ru and Bakhmina.ru. Technological Forecasting and Social Change, Vol. 77, pp. 1179–1193. https://doi.org/10.1016/j.techfore.2010.04.021
Maryani, E., & Darmastuti, R. (2017). The ‘Bakul Gendong’ as a communication strategy to reject the construction of a cement factory in Central Java. Public Relations Review, 43(1), 46–55. https://doi.org/10.1016/j.pubrev.2016.10.020
Meredith, M. J. (2006). Book review: Applying communication theory for professional life: A practical introduction. Business Communication Quarterly, 69(2), 229–232. https://doi.org/10.1177/108056990606900217
Osman, M. N. M., & Waikar, P. (2019). The People’s action party and the Singapore presidency in 2017: Understanding the contradictions between state discourse and state practice. Asian Survey, Vol. 59, pp. 382–405. https://doi.org/10.1525/AS.2019.59.2.382
Petty, R. E., & Cacioppo, J. T. (1986). Consequences of the route to persuasion. In Communication and Persuasion (pp. 173–195). https://doi.org/10.1007/978-1-4612-4964-1_7
Shi, J., Hu, P., Lai, K. K., & Chen, G. (2018). Determinants of users’ information dissemination behavior on social networking sites: An elaboration likelihood model perspective. Internet Research, 28(2), 393–418. https://doi.org/10.1108/IntR-01-2017-0038
Simons, H. W. (1970). Requirements, problems, and strategies: A theory of persuasion for social movements. Quarterly Journal of Speech, 56(1), 1–11. https://doi.org/10.1080/00335637009382977
Susilo, D., & Kodir, A. (2019). Significance of women leadership on natural conservation movement at Rembang, Indonesia. (January). https://doi.org/10.4108/eai.8-12-2018.2283846
Theocharis, Y., Lowe, W., van Deth, J. W., & García-Albacete, G. (2015). Using Twitter to mobilize protest action: Online mobilization patterns and action repertoires in the Occupy Wall Street, Indignados, and Aganaktismenoi movements. Information Communication and Society, 18(2), 202–220. https://doi.org/10.1080/1369118X.2014.948035
Tremayne, M. (2014). Anatomy of protest in the digital era: A network analysis of Twitter and occupy Wall Street. Social Movement Studies, 13(1), 110–126. https://doi.org/10.1080/14742837.2013.830969
Valenzuela, S. (2013). Unpacking the use of social media for protest behavior: The roles of information, opinion expression, and activism. American Behavioral Scientist, 57(7), 920–942. https://doi.org/10.1177/0002764213479375
Valenzuela, S., Arriagada, A., & Scherman, A. (2012). The social media basis of youth protest behavior: The case of Chile. Journal of Communication, 62(2), 299–314. https://doi.org/10.1111/j.1460-2466.2012.01635.x
Van De Donk, W., Loader, B. D., Nixon, P. G., & Rucht, D. (2004). Cyberprotest: New media, citizens and social movements. In Cyberprotest: New Media, Citizens and Social Movements (Vol. 9780203644). https://doi.org/10.4324/9780203644225
Warkentin, C. (2001). Reshaping world politics: NGOs, the Internet, and global civil society. In Book. Lanham: Rowman & Littlefield.
Waters, R. D., & Jamal, J. Y. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321–324. https://doi.org/10.1016/j.pubrev.2011.03.002
Weiss, M. L. (2014). New media, new activism: Trends and trajectories in Malaysia, Singapore and Indonesia. International Development Planning Review, 36(1), 91–109. https://doi.org/10.3828/idpr.2014.6
Widiastuti, T. W. (2017). Analisis elaboration likelihood model dalam pembentukan personal branding di Twitter. Jurnal ASPIKOM, 3(3), 588. https://doi.org/10.24329/aspikom.v3i3.107
Published
2020-03-05
How to Cite
(2020). Analisis pesan persuasif kelompok cyberprotest di twitter. Jurnal Studi Komunikasi, 4(1), 182-202. https://doi.org/10.25139/jsk.v4i1.1906
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