Education advocacy for South Sudan: Lessons from Malala Yousafzai's 2014-2023 speeches

  • YENIS CONTESA Universitas Muhammadiyah Yogyakarta
  • Ahmad Sahide Universitas Muhammadiyah Yogyakarta
Abstract views: 52 , PDF downloads: 74
Keywords: critical discourse analysis; education advocacy; education ethics; South Sudan

Abstract

Low access to education for women in South Sudan is caused by prolonged conflict, food crisis and lack of policy support. In this context, Malala Yousafzai's advocacy model inspires awareness of the importance of education for women.   article explored the new advocacy model of education pioneered by Malala Yousafzai in South Sudan, based on her speeches from 2014 to 2023. The theoretical approach applied included the strategies of information politics, political symbols, political leverage, and accountability politics developed by Margareth E. Keck and Kathryn Sikkink. This research used a qualitative method with an in-depth literature review approach. This research uses NVivo 14 software, Anthiago.com, and the Critical Discourse Analysis (CDA) method for data analysis. Text data was collected through Anthiago.com, then transcribed to facilitate the analysis process. The CDA approach examined the discourse structure in Malala Yousafzai's speech, identifying the advocacy strategies applied. The results revealed that Malala's empowerment model effectively motivated young people and stakeholders in South Sudan to participate actively in educational initiatives. However, NGOs operating in the region face significant challenges that hinder the effectiveness of their advocacy programmes. This article also emphasises the importance of educational ethics as a foundation for women-focused education programmes in South Sudan. Thus, this article offers a new perspective in understanding the women's empowerment movement and education in South Sudan, inspired by the advocacy principles championed by Malala Yousafzai.

 

Provide a brief description of the phenomenon raised in this research.

 

Revised

References

Ayaz, A. (2020). The Impacts of Conflict Causing Factors and Afghan War on-Campus World , and Their Resolutions at Kandahar University , Afghanistan : Students Prospective. International Journal of Science and Research, 9(2). https://doi.org/10.21275/SR20217143318

Baral, R. P. (2022). Terrorism and Poverty against Child Right in South Asia: A Rhetorical Analysis of Speeches of Yousafzai and Satyarthi. The Outlook: Journal of English Studies, 13, 89–99. https://doi.org/10.3126/ojes.v13i1.46698

Berents, H. (2016). Hashtagging girlhood: #IAmMalala, #BringBackOurGirls and gendering representations of global politics. International Feminist Journal of Politics, 18(4), 513–527. https://doi.org/10.1080/14616742.2016.1207463

Berke, T. P., & Sell, J. (2018). Chapter 7 Educational Challenges in South Sudan. In Strategies, Policies, and Directions for Refugee Education (Issue October, pp. 101–116). https://doi.org/10.1108/s2055-364120180000013005

Bloodgood, E. A., & Clough, E. (2017). Transnational Advocacy Networks. Social Science Computer Review, 35(3), 319–335. https://doi.org/10.1177/0894439316634077

BTI. (2020). BTI 2024 Country Report South Sudan. In Africa Yearbook (Vol. 16). https://doi.org/10.1163/9789004430013_040

Contesa, Y., & Muhammad, A. (2024). UNWOMEN’s Efforts to Abolish Honour Killing in Pakistan Through Transnational Advocacy Network Strategy. Journal of Islamic World and Politics, 8(2), 139–150. https://doi.org/10.18196/jiwp.v8i2.104

Creswell, J. W. (2018). Mixed Methods Procedures. In Research Defign: Qualitative, Quantitative, and Mixed M ethods Approaches.

Dahlan, D., Djamereng, J., & Klaudiya, S. (2022). Muslim Refugee Girls in Malala Yousafzai’s We Are Displaced. Muslim English Literature, 1(2), 147–157. https://doi.org/10.15408/mel.v1i2.27509

Diaz Varela, A., MacEwen, L., & Vaessen, J. (2016). What to prioritize when everything is a priority?

Fairclough, N. (1996). Critical discourse analysis: The critical study of language. In Longman Publishing (Vol. 26, Issue 5). https://doi.org/10.1016/0378-2166(96)89194-6

Farooq, K., Bashir, S., Zafar, H., Zarar, R., & Sadiq, W. (2021). The Study on the Role of Social Media in Social Change in Society. International Journal of Innovation, Creativity and Change. Www.Ijicc.Net, 15(2), 1298.

Febriyanti, R. H., & Sundari, H. (2022). The Resignation Reporting News of The President’s Staff Via Online Media: A Norman Fairclough Critical Discourse Analysis. Scope : Journal of English Language Teaching, 6(2), 87. https://doi.org/10.30998/scope.v6i2.11770

García, M., & Belén, A. (2019). Empathy for Social Justice: The Case of Malala Yousafzai. Journal of English Studies, 17, 253–275. https://doi.org/10.18172/jes.3540

Ghozali, I., Hidayatullah, S., & Afifandasari, T. (2023). A comparison of the educational thoughts of r.a kartini and malala yousafzai. Jurnal eduscience, 10(1), 181–196. https://doi.org/10.36987/jes.v10i1.3923

Happer, C., & Philo, G. (2013). The Role of the Media in the Construction of Public Belief and Social Change. Journal of Social and Political Psychology, 1(1), 321–336. https://doi.org/10.5964/jspp.v1i1.96

Institute, G. W. (2016). Malala and The Media. Global Women’s Institute. https://storify.com/RepresentPledge/

IPC. (2022). IPC South Sudan Alert. Integrated Food Security Phase Classification. https://www.ipcinfo.org/ipcinfo-website/countries-in-focus-archive/issue-61/en/

Ivascu, C. G., & Handeland, S. (2017). A Multimodal evaluation of Malala Yousafzai’s speech at Harvard University. Fòrum de Recerca, 19, 753–767. https://doi.org/10.6035/ForumRecerca.2014.19.49

Justino, P. (2016). Supply and demand restrictions to education in conflict-affected countries: New research and future agendas. International Journal of Educational Development, 47, 76–85. https://doi.org/10.1016/j.ijedudev.2016.01.002

Kayyali, M. (2024). The Impact of War on Higher Education. In Rebuilding Higher Education Systems Impacted by Crises: Navigating Traumatic Events, Disasters, and More (pp. 275–284). IGI Global. https://doi.org/10.4018/979-8-3693-1926-0.ch016

Keck, M. E., & Sikkink, K. (1998). Activists Beyond Borders: Advocacy Networks in International Politics. Cornell University Press.

Keck, M. E., & Sikkink, K. (1999). transnational advocacy networks in international and regional politics. International Social Science Journal, 81–101. https://doi.org/10.1111/1468-2451.00179

Khurshid, A., & Pitts, B. (2019). Malala: the story of a Muslim girl and a Muslim nation. Discourse: Studies in the Cultural Politics of Education, 40(3), 424–435. https://doi.org/10.1080/01596306.2017.1346587

Kienpointner, M. (2021). The pen is mightier than the sword. Journal of Language Aggression and Conflict, 9(2), 215–236. https://doi.org/10.1075/jlac.00034.kie

Le, T.-H., Bui, M.-T., & Uddin, G. S. (2022). Economic and social impacts of conflict: A cross-country analysis. Economic Modelling, 115, 105980. https://doi.org/10.1016/j.econmod.2022.105980

Malala Fund. (n.d.). Advocacy. Malala Fund. Retrieved June 14, 2024, from https://malala.org/advocacy?sc=header

Mayai, A. T. (2022). War and Schooling in South Sudan, 2013-2016. Journal on Education in Emergencies, 8(1), 14. https://doi.org/10.33682/q16e-7ckp

Mekbib, G., Tur, M., & Awad, T. J. (2023). Educating Girls: The Key to a Better Future for South Sudan. Knowledge Innovation Exchange. https://www.gpekix.org/blog/educating-girls-key-better-future-south-sudan

Nawaz, M. B., Hameed, B., & Khan, Z. U. (2022). An analysis of the controversy of malala as daughter of the nation in print media. Pakistan Journal of Social Research, 04(03), 105–112. https://doi.org/10.52567/pjsr.v4i03.691

Nobel Women’s Initiative. (n.d.). Meet Rita Martin, South Sudan. Nobel Women’s Initiative. Retrieved July 14, 2024, from https://www.nobelwomensinitiative.org/meet-rita-martin-south-sudan.

Olesen, T. (2018). Adaptation and Self-Celebration: the Formation of Injustice Icons in a North-South Perspective. International Journal of Politics, Culture, and Society, 31(3), 313–328. https://doi.org/10.1007/s10767-017-9271-9

Paul, A. C. (2023). Ending child marriage should not be a choice but a necessity. UNICEF. https://www.unicef.org/southsudan/stories/ending-child-marriage-should-not-be-choice-necessity#:~:text=Child marriage is prevalent in,young as 12 years old.

Prime Minister of Canada. (2018). Prime Minister Justin Trudeau meets with Malala Yousafzai. Prime Minister of Canada. https://www.pm.gc.ca/en/news/readouts/2018/09/07/prime-minister-justin-trudeau-meets-malala-yousafzai

Qazi, H., & Shah, S. (2018). Identity Constructions Through Media Discourses. Journalism Studies, 19(11), 1597–1612. https://doi.org/10.1080/1461670X.2017.1284574

Raza, W. A., Kabir, M. M., & Rashid, R. (2019). Factors affecting early grade educational attainment: Evidence from South Sudan. International Journal of Educational Development, 65, 92–97. https://doi.org/10.1016/j.ijedudev.2017.08.004

Sattar, G., Safeer, A. K., Pasha, M. I., Furqan, K. M. Y., & Riaz, N. (2021). Stereotypical ideologies towards women: feminist poststructuralist discourse analysis of malala yousafzai’s political speeches. Humanities & social sciences reviews, 9(3), 1245–1257. Https://doi.org/10.18510/hssr.2021.93123

Shah, Z. A., Rahman Ullah, & Khan, Z. (2022). Girls’ Right to Education in Pakistan. Review of Human Rights, 8(1), 75–87. https://doi.org/10.35994/rhr.v8i1.215

Shavkidinova, D., Suyunova, F., & Kholdarova, J. (2023). Education is an important factor in human and country development. Current research journal of pedagogics, 04(01), 27–34. https://doi.org/10.37547/pedagogics-crjp-04-01-04

Shimeles, A., & Verdier‐Chouchane, A. (2016). The Key Role of Education in Reducing Poverty in South Sudan. African Development Review, 28(S2), 162–176. https://doi.org/10.1111/1467-8268.12199

Skårås, M., & Breidlid, A. (2016). Teaching the violent past in secondary schools in newly independent South Sudan. Education as Change, 20(3), 98–118. https://doi.org/10.17159/1947-9417/2016/1312

Somanader, T. (2014). President Obama Congratulates Malala Yousafzai and Kailash Satyarthi on Winning the 2014 Nobel Peace Prize. The White House. https://obamawhitehouse.archives.gov/blog/2014/10/10/president-obama-congratulates-malala-yousafzai-and-kailash-satyarthi-winning-2014-no#:~:text=On behalf of Michelle%2C myself,dignity of every human being.

Susanti, K., Anto, P., & Hidayati, A. N. (2020). Wacana kritis fairclough dalam teks iklan mana tau: indian royal cofee. Hortatori : Jurnal Pendidikan Bahasa Dan Sastra Indonesia, 3(2), 111–117. https://doi.org/10.30998/jh.v3i2.223

Susilo, M. (2017). Lulus SMA, Malala buka akun Twitter dan langsung punya ratusan ribu pengikut. BBC Indonesia. https://www.bbc.com/indonesia/majalah-40559985

Tiwari, S., & Akber, M. M. (2023). Breaking Barriers women’s struggle for Equality in I am malala. Research Journal of Humanities and Social Sciences, 14(2), 97–100. https://doi.org/10.52711/2321-5828.2023.00020

Ugwu, N., C., & Val, E. (2017). Qualitative Research. Idosr Journal of Science and Technology, 3(1), 37–46.

Ullah, A. (2023). Journal of International Women ’ s Studies Analyzing Global and Local Media Representations of Malala Yousafzai. Journal of International Women’s Studies, 25(4).

UNICEF. (n.d.). Education Creating solid foundations for the future through quality education. UNICEF. Retrieved June 14, 2024, from https://www.unicef.org/southsudan/what-we-do/education

UNICEF. (2015). South Sudan Annual Report 2015.

United Nations. (2017a). INTERVIEW: In fighting for girls’ education, UN advocate Malala Yousafzai finds her purpose. United Nations. https://news.un.org/en/interview/2017/10/639442

United Nations. (2017b). Secretary-General to Designate Malala Yousafzai as United Nations Messenger of Peace with Special Focus on Girls’ Education. United Nations. https://press.un.org/en/2017/note6499.doc.htm

Windle Trust International. (n.d.). We create life-changing impact through education for conflict-affected people-South Sudan. Windle Trust International. Retrieved June 14, 2024, from https://www.windle.org.uk/

World Vision. (2021). The impact of South Sudan ’ s crises on education Contents. In Education Report.

Yubel, N. E., & Azizah, N. (2024). Environmental advocacy model for Indonesia : lessons from Greta Thunberg ’ s speeches in 2018-2022. Jurnal Studi Komunikasi, 8(July), 346–362. https://doi.org/10.25139/jsk.v8i2.7964

Zajacova, A., & Lawrence, E. M. (2024). The Relationship Between Education and Health: Reducing Disparities Through a Contextual Approach. Annual Review of Public Health, 39(1), 273–289. https://doi.org/10.1146/annurev-publhealth-031816-044628

Published
2025-03-26
How to Cite
CONTESA, Y., & Sahide, A. (2025). Education advocacy for South Sudan: Lessons from Malala Yousafzai’s 2014-2023 speeches. Jurnal Studi Komunikasi, 9(1), 281 - 296. https://doi.org/10.25139/jsk.v9i1.9636
Section
Articles