@article{___2019, title={Literasi media berbasis kearifan lokal pada masyarakat bali}, volume={3}, url={https://ejournal.unitomo.ac.id/index.php/jsk/article/view/1538}, DOI={10.25139/jsk.v3i3.1538}, abstractNote={This research aims to describe the Balinese local wisdom as the groundwork for media literacy and to build media literacy model. The observations and in-depth interviews to Balinese prominent leaders were conducted in his qualitative research. The results show that (1) Nawangleh and Tri Hita Karana are the Balinese local wisdom; (2) The principle of Nawangleh and Tri Hita Karana becomes the basis for filtering, sorting, and choosing the messages shown on the television; (3) The opinion leaders that convey the messages of media literacy are Kelian Adat and Sanggar’s mentors (housewives), karang taruna’s leaders (teenagers), and school teachers (children).}, number={3}, journal={Jurnal Studi Komunikasi}, author={ and and and }, year={2019}, month={Nov.}, pages={402-423} }