TY - JOUR AU - , AU - , AU - , AU - , PY - 2019/11/08 Y2 - 2024/03/29 TI - Literasi media berbasis kearifan lokal pada masyarakat bali JF - Jurnal Studi Komunikasi JA - Indonesian Journal of Communications Studies VL - 3 IS - 3 SE - Articles DO - 10.25139/jsk.v3i3.1538 UR - https://ejournal.unitomo.ac.id/index.php/jsk/article/view/1538 SP - 402-423 AB - This research aims to describe the Balinese local wisdom as the groundwork for media literacy and to build media literacy model. The observations and in-depth interviews to Balinese prominent leaders were conducted in his qualitative research. The results show that (1) Nawangleh and Tri Hita Karana are the Balinese local wisdom; (2) The principle of Nawangleh and Tri Hita Karana becomes the basis for filtering, sorting, and choosing the messages shown on the television; (3) The opinion leaders that convey the messages of media literacy are Kelian Adat and Sanggar’s mentors (housewives), karang taruna’s leaders (teenagers), and school teachers (children). ER -