Jurnal Studi Komunikasi

Israeli media’s noopolitik strategy: Ynetnews’ framing of Hamas in the Israeli-Palestine conflict

Fadhlil Wafi, Muhammad Aqil, Wakidul Kohar, Maryolanda Zaini — Tue, 25 Mar 2025 10:38:12 +0700

The online news coverage regarding the ongoing Gaza conflict published by Ynetnews extends beyond information dissemination but also includes information frames that align with Israel's noopolitik interests. However, this theme remains under academic research as literature regarding this study remains scarce. This study is also based on the question: how Ynetnews use media framing as an Israeli noopolitik tool to create a negative image of Hamas in the ongoing hostilities between Hamas and Israel. The data in this study was collected by analysing twenty-seven (27) news articles published on Ynetnews website using the keyword ‘Israel-Palestine Conflict’ from 10 December 2023 to 14 January 2024. This study employed the framing analysis method of Zhongdang Pan and Gerald M. Kosicky to uncover and answer the research questions. The study highlights two important findings on Israel’s noopolitik strategy: The first strategy is made through the consistent portrayal of Hamas as a terrorist group as being published by Ynetnews in its online content. Second strategy is by accusing Hamas of playing the victim, which is paradoxically a strategy being projected by Israel.

Strengthening digital Islamic activism: virtual ethnography of Bandung Hijrah Youth’s WhatsApp engagement

Tue, 25 Mar 2025 12:08:04 +0700

The Hijrah Movement in Greater Bandung represents a dynamic form of digitally mediated Islamic activism, where WhatsApp Groups (WAGs) play pivotal roles in dawah engagement. However, research on how digital platforms shape religious identity, trust formation, and communal accountability in online Islamic communities remains limited. This study examined how the hyper-personal model can explain the role of WAGs in fostering relational intimacy and sustaining collective identity within a movement.

Using a qualitative virtual ethnography approach, including in-depth interviews and content analysis of WAG Kopdar Masjid BDG Raya, this research investigates the mechanisms through which asynchronous communication, selective self-presentation, and feedback loops influence community engagement. Findings reveal that WAGs enhance perceived trust and belonging by enabling curated self-disclosure, reinforcing positive group norms, and facilitating collaborative decision-making. These digital interactions strengthen spiritual bonds and extend to offline initiatives such as charity programs and Dawah safaris, bridging digital and traditional religious mobilisation. The study advances the hyper-personal model by demonstrating its applicability to digitally mediated Islamic activism. It offers empirical evidence that digital platforms reshape authority structures, spiritual discourse, and social cohesion in contemporary Islamic communities. It also highlighted the potential risks of misinformation, echo chambers, and platform dependency. This research mainly contributes to Islamic studies, digital communication, and social movements, providing insights into the complex interplay between online and offline religious engagement.

The importance of family communication in mitigating parent-child verbal violence in Jakarta

Tue, 25 Mar 2025 13:28:40 +0700

Children in homes are particularly susceptible to experiencing violence, especially verbal violence. Violence against children in Jakarta is a common occurrence and a significant concern in Jakarta's urban society. Specifically, verbal violence affects children by impairing their psychological development and obstructing their self-growth. This research examined the significance of family communication in mitigating verbal violence between parents and children in Jakarta through a qualitative methodology with a phenomenology approach. Data was gathered by observation and comprehensive interviews with five informants residing near Jakarta, subsequently transcribed and analysed utilising NVIVO 12. Additionally, the researcher performed a literature analysis by examining prior studies concerning the impact of family communication on reducing parent-child verbal violence. The research results indicate that the function of family communication is contingent upon the awareness of adults, particularly parents, who play a significant role in implementing family communication patterns. This includes providing appropriate examples of emotional expression and actively inquiring about their children's daily experiences. Verbal violence in children can be mitigated by effective family communication.

Expressing national identity: national issues from the Indonesian Muslim diaspora

Tati Hartimah, Nina Farlina, Setyadi Sulaiman, Endi Aulia Garadian — Tue, 25 Mar 2025 14:07:01 +0700

Abstract This study analysed how Indonesian Muslim diasporas utilise social media to express their national identity. This research employed a qualitative approach, utilising the symbolic interaction theory of G.H. Mead and virtual ethnographic analysis to examine the Indonesian Muslim diaspora's activity on Twitter (now known as X) to maintain an intense connection with Indonesian public discourse through actively posting their notion on the platform. The research discovered that several Indonesian Muslim diasporas who are active on Twitter have experienced intimidation because of their tweets. Twitter, which should be a free space to express opinions, has become a space of judgment. Tweets that criticise social, political, economic and religious issues affect their lives; they are threatened, intimidated, and dehumanised in various ways, and their space is restricted. Not only on national issues but intimidation also applies when they respond to international issues, such as the Palestine conflict. Their activism in tweeting about Palestine resulted in the termination of their work contracts and ostracisation in academic circles in Europe. This research shows the critical role of Twitter as a medium for disseminating national ideas and ideas that strengthen the national identity of the Indonesian Muslim diaspora. They leverage social media for digital activism, shaping national identity, democracy, and governance. Their participation extends beyond discourse into transnational political engagement, where they construct counter-public and intersectional narratives that challenge dominant perspectives. Through these digital spaces, they contribute alternative viewpoints on socio-political issues, influencing both national and international discussions.

Uses, constraints, and benefits of QRIS for merchants in Pondok Cina Station

Tue, 25 Mar 2025 19:19:00 +0700

As technology continuously develops, economic activities begin to shift from the use of traditional payment systems to the use of digital payments. The urgency of the Micro, Small and Medium Enterprises (MSME) digitalisation program will gradually encourage small-scale street food vendors to adjust to technological advances. With this transformation, this study aimed to measure the development of QRIS usage among small merchants, whereby only little research has been done on the use of QRIS among small merchants. The researchers conducted a survey and in-depth interviews with small merchants at Pondok Cina Station, Depok, West Java, Indonesia. The results showed that there were more respondents who did not use QRIS with 53.3%, rather than those who used QRIS with 46,7%, although the difference was relatively not large. The biggest reason why merchants still do not use QRIS is that they do not understand how to use it and have encountered difficulty using it. In fact, there are still customers who rarely use it. Nevertheless, meeting high customer demand is one of the most common reasons why merchants use QRIS as a means of payment. Education, gender and age of merchants are aspects that can be researched deeper which are the determining factors for merchants using QRIS. The interview results show that QRIS is able to increase merchants' sales profits. There are several reasons why the respondents do not use QRIS, such as lack of understanding on how to use it, with 19.4%, consumers rarely use QRIS with 22.6%, inconvenience of using it with 22.6%, and making losses with 3.2%.

From screen to ground: Pandawara Group's strategy in reserving Indonesia's environment

Zulmi Zuliansyah, Sidik Jatmika — Wed, 26 Mar 2025 08:00:48 +0700

This article focused on analysing the strategy and impact of the Pandawara Group in encouraging environmental conservation efforts in Indonesia. The study used a qualitative method to analyse and interpret phenomena within this research, incorporating data on engagement metrics such as likes, views, and followers for each organisation's social media accounts, which were collected using SocialBlade. The findings of this study show that Pandawara Group's activities have successfully increased public awareness of environmental issues. This is reflected in the high engagement and positive sentiment revolving around their environmental content on social media. Moreover, their campaigns have inspired collective action, as evidenced by the growing number of communities participating in their clean-up activities. Despite these achievements, several challenges persist. Ensuring the sustainability of community engagement in environmental protection remains a significant hurdle. Additionally, the government's role in addressing environmental pollution requires further attention. This article offers a new approach to the environmental movement in Indonesia, specifically on optimising digital media to build public awareness and encourage collective action for environmental conservation.

Gender ideology, family communication, and mother-worker relationships with children

Fairuza Arindra — Wed, 26 Mar 2025 08:45:55 +0700

The quality of the mother-child relationship is shaped by perceptions of closeness and satisfaction in family life. In recent times, many working mothers have faced challenges in maintaining effective family communication patterns, often leading to gender ideology disagreements about maternal roles and hindering relational quality. This study examines (1) the influence of family communication patterns on the relational quality of working mothers and children, (2) the impact of family communication patterns on gender ideology, and (3) the mediating role of gender ideology in shaping mother and child relational quality. Using a quantitative approach, survey data were collected from 157 working mothers through purposive sampling. Key measures included the Family Communication Patterns Instrument (FCPI) and the Gender Ideology Scale (GIS), analysed using Structural Equation Modelling (SEM). Results indicate that only conversational family communication patterns, mediated by gender ideology, significantly influence mother-child relational quality. These findings highlight the critical role of gender ideology in fostering positive mother-child relationships and suggest the need for family communication strategies that address gender role expectations to support working mothers.

Strategic crisis communication: navigating digital complexity in aviation case study

Anisa Diniati — Wed, 26 Mar 2025 10:01:55 +0700

Abstract The complexity of crisis communication in the digital era has increased alongside the rapid development of internet technology and social media. This situation has made companies more vulnerable to crises that can significantly impact their reputation and operations. Thus, this study seeks to answer the research question: how can a well-structured and planned issue management strategy help organisations anticipate and address crises in the digital era? This research employed a qualitative approach with an exploratory design to answer this question. In-depth interviews were conducted with senior corporate communication executives and crisis managers from high-reliability organisations (HROs). HROs were selected as the research subjects due to their high-risk operations, which demand highly structured and strategic risk and issue management systems. The findings indicate that proactive issue management strategies based on risk analysis are crucial in mitigating the impact of crises. Furthermore, the results emphasise the importance of integrating digital technologies into communication strategies to enhance the effectiveness of issues and crisis management. This study aims to provide practical recommendations for Public Relations practitioners and offer directions for further research on issue and crisis management in the digital era.

A dramaturgical theory approach: Symbolic interaction and self-image formation of dangdut singers

Wed, 26 Mar 2025 10:57:08 +0700

Dangdut music performances with their dangdut biduan have become an inseparable part of culture and tradition, specifically in Tangerang City, Banten Province, Indonesia. Dangdut music is often present at various events, ranging from celebrations to big events in the city. However, the public's view of this profession still varies; therefore, symbolic interaction is essential in shaping the image of dangdut biduan (singer) so that it can influence public views. The purpose of this study is to understand the role of symbolic interaction in creating the self-image of dangdut both on stage (front stage) and in their roles as housewives (backstage), as well as to determine the response or perception of the community to the formed self-image by dangdut singers from this symbolic interaction by employing a qualitative descriptive research method through a dramaturgy approach. Data collection methods included in-depth interviews, participant observations, and documentation. A triangulation method was used to ensure the validity of the data. Data analysis techniques included data collection, data reduction, data presentation, and conclusions drawn. The results of this study show that symbolic interaction has a central role in forming a positive image for dangdut singers through attractive physical performance, adaptability to the music played, interaction with the audience, and teamwork. The ability to effectively communicate and adapt to others is crucial in providing a special experience on stage. In addition to being a housewife, symbolic interactions also combine commitment, balance, communication, and family support to create a positive and motivating image. The positive response from colleagues, the social environment, and the audience reflects humility and an attitude that is in harmony with the culture of dangdut biduan, so that it is in harmony with the wider community.

Ethics violations discourse of the Constitutional Court in Indonesian online media

Muhamad Sulhan — Wed, 26 Mar 2025 12:52:10 +0700

This article analysed the discourse construction of online media following the Constitutional Court (MK) of the Republic of Indonesia's decision No.90/PUU-XXI/2023 in November 2023. Online media have addressed the controversy surrounding the ethical violations resulting from the MK's decision in various ways. Utilising the perspective of Critical Political Economy (CPE) on media institutions, this research assumes there is a diversity of content in online media when reporting on the ethical violations of the Chief Justice of the Constitutional Court. The research method employed is Corpus-Assisted Discourse Study (CADS) to analyse the frequency and discourse of news coverage from four online news portals (Tempo.co; Detik.com; Okezone.com; and Kompas.com) from November 1 to December 31, 2023. The findings indicate fluctuations in the frequency of word occurrences and dynamics of discourse in the news content that differ among the four online portals, which are related to the pragmatic interests of the media owners. The diversity in frequency and discourse regarding the ethical violation issues places the four studied media outlets within three corridors of tension in news orientation (normative-descriptive, moderate, and critical-radical).

Exploring generation z’s fascination with Jakarta art museum through social media contents

Muhammad Hafiz Nurul Haqqi, Rudy Harjanto — Wed, 26 Mar 2025 13:32:56 +0700

Abstract This study explored how museums can optimise their social media strategies to engage Generation Z. This tech-savvy demographic values interactive, visually appealing, and immersive online experiences by examining the case of Art:1 New Museum in Jakarta. This research investigated strategies cultural institutions can adopt to align with Generation Z's digital habits and preferences. Rooted in the AISAS model (Attention, Interest, Search, Action, and Share), this study examined the role of social media in shaping brand image, online reputation, and visitor engagement by employing a qualitative approach, and data were collected through in-depth interviews with a museum gallery manager, regular visitors, the artist and competitor along with content analysis of Art:1’s Instagram account. The findings reveal that Art:1’s limited use of interactive features, inconsistent content quality, and lack of user-generated content engagement reduce its appeal to younger audiences. Despite its strong offline reputation among art collectors, Art:1 struggles to establish a cohesive digital presence that resonates with Generation Z. This study offers actionable recommendations, including enhancing content quality, integrating interactive features, fostering user-generated content, and aligning digital strategies with the preferences of younger audiences. These findings provide valuable insights for cultural institutions seeking to remain relevant in the digital era by adapting their marketing strategies to better meet emerging demographics' needs.

Reading buddy: the Indonesian gen Z and millennials bookstagram’s virtual communication practice

Wed, 26 Mar 2025 14:16:21 +0700

Abstract Reading activities have shifted to social media platforms. Despite Indonesia having a low reading habit worldwide, it is expanding rapidly among millennial and Gen Z bookstagrammers. This study explores the meaning of ‘reading buddy’, motivations for engaging in virtual ‘reading buddy’ activities, emotional intimacy, habits and continuity of virtual communication with reading buddy partners. Using a cyberphenomenology approach, this study involved in-depth, semi-structured interviews with ten (10) Indonesian millennials and Z generation bookstagrammers by applying Barry Wellman's Networked Individualism Theory. This study's cyberphenomenology data analysis technique refers to the coding colour analysis procedure (CCAP). The study results show that a reading buddy is interpreted as a friend who reads books together, a sharing friend, and community outreach activities. It is known that the shift in social interaction from groups to individuals has opened up opportunities for virtual community bookstagrammers on Instagram to create interests that are appropriate for personal networks. In the reading buddy activities carried out, this is believed to enrich the reading experience while improving communication and literacy skills. Instagram is essential in positively impacting interpersonal relationships, personal development, and individual knowledge, especially among the younger generation who like to read books.

Digital democracy: transforming political communication in Indonesia

Suko Widodo, Jokhanan Kristiyono — Wed, 26 Mar 2025 14:51:12 +0700

Abstract This article explored the political communication environment in Indonesia from 2004 to 2024, which is solely within the reform era. Focusing on how technology shapes democratic engagement, the study examined how the digital media revolution has affected political communication over the last 20 years. A comprehensive literature evaluation was carried out, combining knowledge from 122 scholarly works. Further sources were included to fully substantiate the study's assertions because the initial bibliography only had 28 references. The study examines how digital and traditional media interact in Indonesia, emphasising how social media sites like Facebook, Twitter, and WhatsApp are becoming increasingly important in public debate, political campaigns, and grassroots organising. Bypassing conventional gatekeepers, these platforms have allowed voters to communicate directly with political leaders; nevertheless, they have also brought up problems like disinformation and digital inequality. The results show that although digital platforms and big data have chances to improve democratic processes, their use has frequently been flimsy and unduly formalistic, with little effect on systemic political participation. This study also emphasised the necessity for a customised approach to deal with enduring problems such as disinformation, divisive content, and the digital divide. In Indonesia's reform era, these issues remain significant obstacles to widespread political involvement. The conclusion suggests that governments, media outlets, and civil society actors work together to use digital technologies inclusively and morally, ensuring that these instruments support democratic governance rather than exacerbate the already-existing disparities. More studies are needed to close the gap between theoretical frameworks and real-world implementations in Indonesia's dynamic political communication environment.

Pentadic analysis of environmental communication: a case study of East Kalimantan, Indonesia

Fajaria Menur Widowati, Maharina Novia Zahro — Wed, 26 Mar 2025 15:18:15 +0700

Abstract This research hoped to find out the environmental communication practices in the management of the Wehea protected forest in Nehas Liah Bing Village, East Kutai, East Kalimantan, Indonesia, through the perspective of Kenneth Burke's Dramatism. This research sought human relations in performing symbolic actions by paying attention to the sources, limits, and paradoxes of using symbols, particularly regarding motives in communication actions and revealing discourse contestation among environmental rhetorics. This research used ethnographic communication methods. The data collection was conducted by observation, in-depth interviews, and analysis of archival, textual, or visual data obtained from field research. The data was analysed using Kenneth Burke's Pentad analysis. The researchers conclude that four key actors are involved and six distinct scenes or phases in the cycle of drama related to environmental communication in Nehas Liah Bing Village. Among the four actors, three are environmental actors or rhetors, each with different motives and interests driving their involvement in establishing the Wehea protected forest. Nevertheless, they can collaborate to save the environment. This study's theoretical implication shows that dramatism as a new rhetorical theory can be used in environmental communication studies to explore the relationship between agencies, institutions, and power in certain situations or conjunctions involved in the establishment and management of Indigenous community-based protected forests.

Penta-helix collaboration in West Sumatra's 'Taste of Padang' branding strategy

Pahala Basuki, Elly Yuliawati — Wed, 26 Mar 2025 15:42:40 +0700

The "Taste of Padang" polemic serves as an important case study to understand the formation of effective communication between cross-cultural workgroups. This polemic raises the research question, how is the stakeholder communication process in the creation of 'Taste of Padang' as a brand destination for West Sumatra? This research aims to examine the communication process of tourism and creative economy policies (Parekraf) related to ‘Taste of Padang’ as a destination brand for the province of West Sumatra. This research used a case study method, focusing on the communication processes in creating ‘Taste of Padang’. This research delves into information through in-depth interviews with stakeholders from the penta-helix, including the government, academic, business, community, and media sectors. The main results of this study show that the Effective Intercultural Group Communicator Theory (EIWCT) can lead to a good penta-helix communication process when used with a design thinking approach. The establishment of ‘Taste of Padang’ as the destination branding for West Sumatra was decided by consensus to achieve equal participation among the penta-helix, although it did not reach the ideal definition. The government, as the leading sector of the penta-helix, needs to effectively manage cooperative conflict in addressing the controversy regarding the ‘Taste of Padang’ by prioritising open dialogue and collaboration among stakeholders.

Nonverbal communication in early childhood: analysing interactions at Soka Gakkai Singapore kindergarten

youna Chatrine Bachtiar, Devie Rahmawati — Wed, 26 Mar 2025 19:20:23 +0700

The primary objective of this paper is to investigate the participation of young students in interpersonal communication by employing transmission model theory and expectancy violation theory (EVT) as theoretical frameworks. Using qualitative methodology, the author performed direct observations in three classes at Soka Gakkai Singapore (SGS) Kindergarten to record students' communication patterns across vocal, temporal, interactional, and verbal stylistic dimensions. According to the results, the students regularly used moderate speed and loudness of voice in communicating. The kids also showed adaptive speaking techniques mirroring those of native English and Mandarin speakers and engaged in organised dialogues with few interruptions. The students regularly maintained perfect proxemic spacing, which created pleasant surroundings even with uninvited guests. The result is consistent with EVT since it fits societal expectations for pleasant interactions. The coherent, structured communication that was observed demonstrated the transmission paradigm. The findings found that 85% of the observed exchanges followed similar patterns, indicating a dominant communication style. This study provides empirical evidence of effective communication techniques in early childhood settings, giving valuable insights for educators looking to improve young children's communication skills and build supportive learning environments.

Who’s the winner: the dromological phenomenon in Shopee live streaming

Iin Yumianti, Putri Ramadaniar, Kusumajanti — Wed, 26 Mar 2025 20:01:20 +0700

Changes in shopping behaviour is occurring as a result of the advances in e-commerce technology, with consumers shifting from traditional shopping methods to digital shopping. One of the most widely used e-commerce platforms in Indonesia is Shopee. Through its live streaming feature, Shopee plays a significant role in driving the digital economy and creating a ‘dromological’ phenomenon in the postmodern age. This study aimed to explore how the dromological process, as proposed by Paul Virilio, can be applied in Shopee live streaming and its probable impact on consumer behaviour. This research adopts a qualitative approach, specifically a netnographic case study, focusing on the flash sale Shopee Live promo program 11.11 which was held last November 11, 2024, hosted by Shani Amelia, Lila Azmina, and Alabisyir. The data collection involved gathering digital data from the Shopee application as this research’s primary data and is supported by the secondary data which was conducted through interviewing participants that were selected using purposive sampling technique. The findings reveal that the dromological process manifests in the rapid distribution of promotional information, the emergence of price wars in the digital marketplace, and the creation of modern endo-colonization, where the accelerated pace of information highly influences consumer behaviour. This study offers valuable insights into the intersection of speed, information, and consumer decisions within the growing e-commerce landscape.

Digital transformation in the tourism sector of Ponorogo Regency, Indonesia

Moch Rifqi Mei Redha, Ulung Pribadi, Herpita Wahyuni — Wed, 26 Mar 2025 20:32:27 +0700

The Ponorogo Regency has various tourism destinations that comprises natural, artificial, and cultural sites. Digitalisation in this sector is needed to keep up with the times. This study investigated the factors that influence digital transformation in the tourism sector of Ponorogo Regency and identified variables that influence this transformation positively or negatively. This study used a quantitative methodology by distributing questionnaires online via Google Forms to 99 respondents in Ponorogo. The data processing used SEM-PLS software for data analysis and hypothesis testing. The study’s findings show that digital transformation in tourism is positively and significantly influenced by leadership, employee engagement, and the external environment through technological advancement. However, organisational culture, structure, communication methods, and resources do not positively or significantly impact the digital transformation of the tourism industry. These findings suggest that local governments should prioritise investments in leadership development, employee training, and delivering the latest technological innovations to implement digital transformation strategies effectively.

Health communication: the urgency and challenges of telenursing in remote nursing practice

Wed, 26 Mar 2025 21:19:18 +0700

This study examined the challenges and opportunities for telenursing services’ success in remote regions of Indonesia, particularly the role of health communication in addressing these issues. This research was done using Online Research Methods (ORMs) and analysed using NVivo 12 Plus. The results reveal the desperate need to use telenursing to enhance access to and efficiency and quality of services, especially in regions far removed from healthcare facilities. The analysis showed the existence of significant barriers to the care and technological infrastructure of the area, the scant digital literacy among healthcare providers and patients, and fears concerning data security and privacy. Additionally, there is a lack of sufficient government policies and resource funding, which would otherwise improve the situation. To respond to such challenges, this study advocates for adopting other tools such as health communication models, particularly promotional and trust-building therapeutic communication designed for interaction with patients at the clinic, to increase trust and responsiveness among healthcare workers towards telemedicine. Programmatic, regulatory, and institutional documents, schemes, and strategies for digital literacy, public advocacy, and services for training healthcare workers of advanced age are also enabling and essential factors for the practical and sustained application of telenursing in Indonesia.

Mass-produced romance: BookTok society and the homogenisation of literary culture

Anggie Ayu Isra Tristanty, Johny Alfian Khusyairi — Wed, 26 Mar 2025 21:55:37 +0700

This study examined how BookTok reinforces literary homogenisation through algorithm-driven virality, applying Adorno's concept of the culture industry. Analysis of survey data shows that 78% of users frequently encounter repetitive tropes, such as ‘Enemies to Lovers’ and ‘Fake Dating’, while 66% report that these patterns influence their reading choices. Additionally, over 70% of viral BookTok recommendations promote mass-market romance novels, mainly works by bestselling authors such as Colleen Hoover and Emily Henry. In contrast, books with experimental narratives or by underrepresented authors remain marginalised. BookTok's algorithm amplifies high-engagement content, creating a self-perpetuating cycle of popularity that aligns with Adorno's critique of cultural standardisation. This study highlights how BookTok prioritises commercial viability over literary diversity, narrowing reader exposure. However, this trend could be reversed by intentional interventions like influencer-led book marketing and algorithmic changes. This study highlights BookTok's significance in influencing reading habits and highlighting ways to promote literary diversity by connecting the platform's influence to more extensive discussions on digital literary consumption.

Study on content-audience alignment: Instagram influencers' engagement strategies

Haris Herdiansyah, Olivina Maskan — Wed, 26 Mar 2025 22:57:10 +0700

Abstract In the era of digital communications, social media influencers significantly shape consumer behaviour and engagement. This study investigated the impact of an influencer’s role as an opinion leader and the perceived information quality on Instagram audience engagement intentions, mediated by perceived fit with personal interests. Engagement intentions were operationalised through respondents' willingness to follow the influencer’s advice, interact with content, and recommend the influencer to others. Data were collected via a structured online survey based on a sample of 500 followers of an educational influencer. Path analysis using SPSS revealed that opinion leadership and information quality significantly enhanced engagement intentions, which amplified these effects when mediated by perceived influencer-audience alignment. This study builds upon existing literature, such as the two-step flow model, perceived quality of information, and self-congruity, by addressing gaps in their application and relevance to the dynamic environment of social media influencer marketing. While limited to a single educational influencer, the findings offer insights for influencers and marketers to showcase credibility, deliver quality content, and align with audience interests to improve engagement. Future research should expand to include diverse influencers and audience demographics across multiple platforms to enhance the generalisability and applicability of findings.

Education advocacy for South Sudan: Lessons from Malala Yousafzai's 2014-2023 speeches

YENIS CONTESA, Ahmad Sahide — Wed, 26 Mar 2025 23:40:43 +0700

Low access to education for women in South Sudan is caused by prolonged conflict, food crisis and lack of policy support. In this context, Malala Yousafzai's advocacy model inspires awareness of the importance of education for women. article explored the new advocacy model of education pioneered by Malala Yousafzai in South Sudan, based on her speeches from 2014 to 2023. The theoretical approach applied included the strategies of information politics, political symbols, political leverage, and accountability politics developed by Margareth E. Keck and Kathryn Sikkink. This research used a qualitative method with an in-depth literature review approach. This research uses NVivo 14 software, Anthiago.com, and the Critical Discourse Analysis (CDA) method for data analysis. Text data was collected through Anthiago.com, then transcribed to facilitate the analysis process. The CDA approach examined the discourse structure in Malala Yousafzai's speech, identifying the advocacy strategies applied. The results revealed that Malala's empowerment model effectively motivated young people and stakeholders in South Sudan to participate actively in educational initiatives. However, NGOs operating in the region face significant challenges that hinder the effectiveness of their advocacy programmes. This article also emphasises the importance of educational ethics as a foundation for women-focused education programmes in South Sudan. Thus, this article offers a new perspective in understanding the women's empowerment movement and education in South Sudan, inspired by the advocacy principles championed by Malala Yousafzai.

Provide a brief description of the phenomenon raised in this research.

Revised