Jurnal Studi Komunikasi

Analysing sexual communication messages in Durex condom advertisement from marital standpoints

Wed, 27 Mar 2024 08:59:05 +0700

This research aims to explore the reception of sexual communication messages within the context of marital relationships in the Durex "Unequal Dinner" advertisement series. The method employed in this study is qualitative-descriptive, utilising Stuart Hall's Encoding-Decoding Theory to understand the reception by the subjects. Data was collected through in-depth interviews with four married female subjects born between 1981 and 1996 from the millennial generation. They reside in East Java, Indonesia, have been married for less than 10 years, and are parents. The research highlights differences in the reception of the subjects, stemming from their diverse experiences and backgrounds. Factors such as geographical distance, societal culture, and sexual education influence how they receive the sexual communication messages presented in the advertisement. Simultaneously, a dominant-hegemonic narrative position was observed in the subjects' receptions, indicating a close alignment between their experiences and the sexual communication messages conveyed by the Durex "Unequal Dinner" advertisement series. However, it does not guarantee the subjects' interest in purchasing Durex products.

Sustainable marketing dilemmas: moral, ethical, and practical in business communication perspectives

Frans Sudirjo, Carl C.G. Dizon, Ana Rusmardiana, Asep Deni, H Hantono — Wed, 27 Mar 2024 09:00:13 +0700

Abstract In recent years, corporations' sustainable marketing practices have gone beyond just selling mere products or services and present significant challenges. This study examines the moral, ethical, and practical challenges encountered by sustainable marketing, specifically from the standpoint of business communication. This research explains the notion of sustainable marketing and discerns its ethical dilemmas by examining the current body of scholarly literature. The discussion focuses on stakeholder theory, ethical consumerism, and communication theories. The study employs a qualitative research methodology, gathering data through comprehensive interviews and case analysis. The participants comprise marketing professionals, consumers, and companies that place sustainability as a top priority. The findings illustrate that organisations face many moral and ethical challenges while creating and executing sustainable marketing strategies. For example, challenges arise when trying to balance the desire for genuineness and openness and the success of marketing communications, as well as conflicts between moral evaluations and business goals. These challenges substantially impact the company's communication strategy, as they are directly connected to consumer trust and brand image. This study offers valuable insights for companies creating and implementing sustainable marketing strategies. It highlights the crucial role of managing moral and ethical factors to achieve long-term success. Moreover, the discoveries can aid policymakers and regulatory agencies formulate criteria and recommendations to foster sustainable corporate practices.

Participatory communication strategies for poverty alleviation in remote indigenous communities

Muniruddin, Zul Hajji, Rahmad A. Lauli — Wed, 27 Mar 2024 09:01:03 +0700

This study investigates the poverty alleviation approach employed by social services in Medan and the influence of remote indigenous community projects. Poverty results in several social and economic issues, underscoring the importance of identifying and implementing effective strategies to alleviate these challenges. This study investigates the impact of moral communication and social support on poverty reduction. It assesses the effectiveness of social support for communities using integrated data on prosperous families (in Bahasa called DTKS). The study employed a descriptive qualitative research methodology. The researchers obtained data by conducting interviews, observations, and analysing documents. Social services employ Islamic communication strategies to address poverty, encompassing various forms of social assistance. Only localities with integrated data on prosperous families can receive this funding. Social services employ this approach to diminish poverty and empower the community. For isolated indigenous tribes, social services extend beyond Islamic communication to implement policies that provide practical vocational training programmes that promote work integration and technical oversight. This study examines the utilisation of Islamic communication and social agencies' assistance to combat poverty. It also provides guidance for policies and activities specifically targeted towards indigenous communities. These discoveries can provide valuable insights for shaping future social service practices and regulations.

Exploring millennials’ digital CSR communication expectations from Indonesian unicorn companies

Sherly Hindra Negoro, Nobertus Santoso — Wed, 27 Mar 2024 09:01:47 +0700

Corporate Social Responsibility (CSR) communication is a conduit for companies to engage with the public. This research delves into millennials’ digital CSR communication expectations from Indonesian unicorn companies. Digital CSR initiatives aim to bridge the gap between corporate needs and public expectations. Public expectations encompass beliefs, attitudes, and anticipations. The study focuses on five Indonesian unicorn companies—Gojek, Tokopedia, OVO, Traveloka, and Bukalapak. Data collection involved interviews with millennials who follow the Instagram accounts of unicorn companies. Findings reveal diverse millennial expectations generated through CSR communication on Instagram, spanning visual message representation, media utilisation, and prospective CSR programs. Storytelling emerges as a pivotal method for conveying expectations via Instagram accounts. Moreover, Instagram is not the sole medium utilised for CSR communication. Follower interest underscores the necessity for sustained, long-term CSR programs. Positive engagement, such as likes, shares, and comments, represents a tangible manifestation of the millennials’ positive response to the content shared by these companies.

Maintaining sustainable use of the Indonesian telecommunications provider

Wed, 27 Mar 2024 12:58:47 +0700

This research investigates customer behaviour in the Indonesian telecommunications sector using Structural Equation Modelling with Partial Least Squares (SEM-PLS) analysis. Surveying 101 respondents, the study explores the relationships between service quality, service attributes, pricing, satisfaction, and customer intentions to reuse telecom products. Key insights include the significant influence of competitive pricing (price value) on customer retention (continuance to use). Interestingly, customer satisfaction doesn't directly impact the continuance of use, suggesting other factors like network quality might be more pivotal. However, customer satisfaction enhances price value, emphasising its role in perceived service value. Additionally, service quality is a significant determinant of customer satisfaction, and service attributes play a crucial role in shaping perceived value and satisfaction levels. Overall, this research offers valuable insights and strategic recommendations for telecom companies in the Indonesian market, emphasising pricing, service quality, and network attributes as key drivers of customer behaviour.

Quo vadis Indonesian public relations profession: dilemma on the rise of AI

Irene Silviani — Sun, 31 Mar 2024 00:00:00 +0700

The debate over AI has focused on its contrast with human employment. Simple perspectives are inadequate in public communication fields like Public Relations (PR). The conversation must shift from discussing AI's impact on human jobs to how AI will shape public communication as AI becomes more important in PR. To examine AI's effects on Public Relations, this study uses a literature review focusing on authority and public voice. Due to the risks of AI misuse, data discrimination, and data poisoning, public relations must carefully consider the implications of AI integration. Artificial Intelligence (AI) in Public Relations is studied using a literature review as its main method. Experts are consulted to identify AI's most significant challenges and opportunities in public relations. Public relations (PR) are affected by Artificial Intelligence (AI), which presents both opportunities and challenges. AI can boost public communication, but it also risks data misuse and discrimination. Ethical issues arise when AI represents the public's voice. This study provides useful insights into how Indonesia's Public Relations profession should approach Artificial Intelligence. PR professionals can overcome technical and ethical challenges and revolutionise public communication with AI integration. Therefore, ethical PR practice and the use of AI are becoming increasingly important.

Working with limitations: social media management in local government on Solo region

Andre Rahmanto — Wed, 27 Mar 2024 14:32:08 +0700

Government communication plays an important role in the two-way relationship between government and society. The development of social media platforms fulfills the information function for the government. The model of using social media is important in connection with the implementation of good governance in the administration of government. The method used in this research is qualitative. In particular, the researchers conducted an FGD (Focus Group Discussion) with the Solo Raya government to obtain information related to social media management. The result of this research is that social media is currently a platform that is often used by the government of the City of Solo Raya to provide information to the public. The function of social media is still minimal to 1) build program support and legitimacy, 2) identify and respond to community needs. 3) Define government services and provide government accountability mechanisms.

Agricultural extension: is it still relevant?

Zahara Tussoleha Rony, D. Yadi Heryadi — Wed, 27 Mar 2024 15:14:57 +0700

Abstract The rapid development of Artificial Intelligence (AI) and automation systems in the digital world challenges agricultural extension. This study investigates the contemporary significance of diverse and productive agriculture, specifically focusing on agricultural extension. This study investigates the implementation of agricultural extension services in Indonesia's automation, digital, and adapting environments through a comprehensive review of existing literature. Studies have indicated that agricultural extension plays a crucial role in mitigating climate change. This study assesses the effectiveness of agricultural extension services in different environments in Indonesia through qualitative research methods. Information was gathered by conducting interviews, surveys, and field observations. The results demonstrate the indispensability of agricultural extension in all types of environments, particularly in addressing climate change. It has been ascertained that each environment necessitates distinct educational approaches. Digital environments prioritise acquiring technical knowledge, automation environments necessitate education in sustainable agricultural practices, and adapting environments prioritise integrating field experience and local knowledge. This study provides an extensive review of the functions of agricultural extension. It demonstrates that agricultural extension can combat climate change. Furthermore, it underscores the importance of employing educational methods and approaches tailored to the specific environment, as this will influence the development of agricultural extension education.

Curating culture: Instagram and the visual representation of heritage tourism in Surabaya

Aulia Rahmawati, Ririn Tutiasri, Syafrida Febriyanti — Thu, 28 Mar 2024 08:54:56 +0700

This study investigates how Instagram shapes public engagement with cultural heritage through a case study in Surabaya, Indonesia. Surabaya possesses diverse assets; however, its tourism potential remains underexplored compared with established destinations such as Yogyakarta. Instagram offers opportunities to study how Surabaya’s identity is visually constructed and promoted to visitors. Through hashtag #surabayaheritage, users practice certain perspectives on the city’s multifaceted history. This study aims to investigate how Instagram shapes public engagement with cultural heritage through a case study of Surabaya, Indonesia. Specifically, this research examines how Surabaya's identity is visually constructed through the hashtag #surabayaheritage on Instagram. Employing both qualitative content analysis and critical visual discourse, this study examined 100 top Instagram posts, revealing that heritage discourse dominated the posts, with Dutch colonial buildings being the primary photographic subjects. The research findings also emphasise that while the historical discourse emphasises architectural details and educational history, it marginalises other aspects of cultural heritage, especially those that do not originate from the colonial era. By applying visual discourse analysis, this aestheticised selective gaze indicates the productive power of Instagram conventions in framing heritage sites. Further research should incorporate non-Instagram perspectives and spatial analysis. As heritage tourism expands globally, critical examination of social media discourse provides vital insights into the risks and opportunities for inclusive and sustainable development, particularly for local communities.

Overview of the Dunning-Kruger effect in interpersonal communication among youth organisation members

Farida Hanum Siregar, Syukur Kholil, Lahmuddin — Sun, 31 Mar 2024 00:00:00 +0700

The objective of this study is to examine the portrayal of the Dunning-Kruger Effect in the context of interpersonal communication. This study employs descriptive research methodologies utilising a quantitative approach. The objective of this study is to observe a manifestation of the Dunning-Kruger Effect in the context of interpersonal communication. The data collection in this study was conducted by the utilisation of a purposive sample strategy, wherein questionnaires were distributed. Next, descriptive statistical approaches, specifically data portrait analysis, are employed to process and analyse the quantitative data. This is done using JASP (Jeffrey's Amazing Statistics Programme). Out of the 56 samples analysed in this research, it was found that 4 of them exhibited the Dunning-Kruger Effect. For Islamic Youth organisation members who display the Dunning-Kruger Effect, their interpersonal communication skills are categorised as poor.

Subculture of female Korean culture fans: pleasure, creativity, and sisterhood

Novaria Maulina, Yuyun Wahyu Izzati Surya, I.G.A.K. Satrya Wibawa — Thu, 28 Mar 2024 10:10:30 +0700

The entry of the Korean wave in the early 2000s in Indonesia, which was facilitated by internet technology, has become part of communication activities. This has led to the formation of subcultures of fans of Korean wave products, namely K-Drama and K-Pop, including women's subcultures who like K-drama and K-Pop. This subculture was built and developed through social media such as Facebook and WhatsApp. This article reviews how the digital era has changed how female fans interact to empower themselves through subcultures in the online space, mainly focusing on female fans of K-pop bands and K-dramas. Using the ethnographic research method, the research results show that along with the digital era that continues to develop, the subculture of female fans, initially formed through a physical collective group, has now evolved into a subculture of female fans formed through internet-based interactions. The subculture of female fans in the online space has become a forum for exploring pleasure, creativity, and self-empowerment through text production and reproduction of media texts supported by digital technology. Exploration of fun, creativity, and self-empowerment merged in a sense of sisterhood, participatory and collaborative culture.

Analysis on Anies Baswedan's leadership as Jakarta's governor through Instagram on 2021-2022

Ravyanda Awallun, Ahmad Chumaedy, Yusuf Fadli, Toddy Aditya, Riska Sarofah — Thu, 28 Mar 2024 10:49:22 +0700

This study aims to analyse Anies Baswedan's political leadership during his tenure as Governor of Jakarta Province through Instagram in 2021-2022. The focus of this research is the Theory of Political Leadership proposed by Andrew Heywood (2015): leadership as (1) Behaviour patterns, (2) Personal qualities, and (3) Political values. This article uses qualitative research methods and descriptive analysis approaches conducted using NVivo 12 Plus software. The results of this study revealed that Anies Baswedan's political leadership through Instagram is highly focused on showing performance that describes personal qualities in carrying out duties as Governor of Jakarta Province. Anies Baswedan's political leadership has also been characterised by numerous initiatives in the social and infrastructure sector that Anies Baswedan has fulfilled over the past year (2021-2022). Anies Baswedan was also very active in using social media platforms such as Instagram during his time as Governor to convey some of his political leadership activities such as informing work programs, political branding, political communication, success in leading the capital, togetherness with family, citizens, and political leaders of Indonesia and even the world.

Controlling perpetrators of spreading fake news in the Southern Sumatra regional police

Victor Fitrizal Auli, Kiagus Muhammad Sobri, Sriati, Sena Putra Prabujaya — Thu, 28 Mar 2024 12:59:39 +0700

The continuous development of information technology brings significant changes in various fields of community life. Society and the internet have a very complex and significant relationship, especially in terms of using the internet as a means of socialisation and interaction. In the context of social media abuse, people are often trapped in complex issues that lead to hoaxes and hate speech. This study examines policies, control measures, and punishment for hoax spreaders in the South Sumatra Regional Police jurisdiction. This research employs qualitative research using empirical studies and a legal, sociological framework. This research aims to contribute to the corpus of literature and information regarding the perpetrators of spreading false news (hoax) at the South Sumatra Regional Police. The findings of this study reveal that criminal law enforcement against fake news spreaders (hoaxes) in the South Sumatra Regional Police have procedures or efforts to resolve cases of fake news (hoax); the procedure includes receiving reports/complaints, investigations, investigations, sending SPDP (Notice of Commencement of Investigation), sending case files, and transferring suspects and evidence. Law enforcement entities involved in combating fake news are the Police, Prosecutors, and Judges. This research provides the latest data in 2022 regarding cases of spreading fake news (Hoax) in the South Sumatra Regional Police.

Jinshin no hana as a communication strategy in batik tulis community development

Penina Inten — Thu, 28 Mar 2024 13:56:21 +0700

Communication is of utmost importance in community development. Frequently, local community members find themselves marginalised from the communication processes integral to the advancement of their respective regions. As a result, they may fail to derive advantages from developmental initiatives and could fall prey to these transformations' repercussions. Employing the Jinshin no Hana approach as a communication strategy, the batik community in Pengilon Village is cultivated with a predominant emphasis on the local populace as the primary agents of change. Researchers serve as supporting components and facilitators for positive change. This approach is implemented through the utilisation of analytic area mapping and stakeholder analysis. Area mapping begins with assessing existing potentials by touring the village alongside local stakeholders to collect valuable initial data to be discussed with the stakeholders to formulate development ideas, followed by prioritisation using the pairwise method to be employed in the implementation phase. The implementation of Jinshin no Hana in Pengilon Village provides opportunities for the local community to actively engage in conveying ideas and the community's vision to the target audience. This serves as the groundwork for establishing a sustainable visual communication design process for Pengilon Village. This research can serve as a reference for future studies, emphasising the importance of not side-lining the local community as the primary figures in village development and the necessity to avoid assuming the role of instructors for them.

University students' self-presentation on Tiktok in the context of group communication

Arianto Arianto — Thu, 28 Mar 2024 14:41:22 +0700

The phenomenon of self-presentation is increasingly trending to reveal, develop identities, manipulate and customise individuals' self-images on social media. University students present themselves on TikTok through video uploads, music, and distributed using TikTok's highly personalised algorithms in group communication: watch history, re-watches, likes, comments, and post-view activity. We present the concept of online impression management through the lens of self-presentation theory as the practice of conveying self-impression and controlling personal information to represent one's self-image to be liked. This study uses a qualitative approach, uses phenomenological methods to find the meaning and interpretation of self-presentation through uploads on TikTok. They expressed personal information to their reference group and experimented based on different roles when constructing identity. Some strategies are used to give a positive impression to their friends. They projected different versions of themselves depending on self-category and group communication context when receiving positive feedback or likes.

Semiotic analysis of gender bias in news coverage of Reog Ponorogo art

Fingky Ayu Puspitasari, Ayub Dwi Anggoro — Thu, 28 Mar 2024 15:41:25 +0700

The focus of this research is to analyse the semiotic meaning conceptualised by Roland Barthes, which includes denotative and connotative meanings. This also delves into the myths constructed by the media-related representation of gender switching in Jathil Dancers in Reog Ponorogo and its relationship with the Media Coverage of Gemblak. Researchers extracted data by collecting news from mass media portals that discussed Gemblak Ponorogo. The results showed that mass media significantly maintains people's views on culture and tradition. In Roland Barthes' semiotic analysis, some media employ negative language that can influence a negative view of Gemblak. The media, with its point of view, news sources, and characterisation of those in the news, can significantly affect people's perceptions, and it continues to maintain these assumptions until now.

Local wisdom-based tourism development and communication strategy in Sayang Heulang beach

Fri, 29 Mar 2024 09:23:25 +0700

Sayang Heulang Beach, a tourism destination on the southern coast of Garut Regency, holds a significant intangible cultural heritage encompassing the local wisdom of Mancagahar Village, Pameungpeuk Sub-District, and Garut in general. This research explored communication and promotional strategies for the development of Sayang Heulang Beach, using a qualitative approach based on its local wisdom. By conducting interviews with seven informants and validity data using the triangulation technique with Focus Group Discussion (FGD), the study revealed that the destination fulfilled the requirements of nature-based tourism, offering authenticity, uniqueness, locality, and an immersive cultural experience among the community. However, there were areas for improvement. The local wisdom from cultural, historical, and mythical perspectives was still in the exploration process, and budget limitations resulted in the absence of thorough target market identification. Moreover, communication messages and promotions did not address tourists' fundamental needs regarding functionality, symbolism, and memorable experiences.

Public expectations towards the roles of the Indonesian house of representatives

Fri, 29 Mar 2024 10:08:50 +0700

Abstract The People's Representative Council of the Republic of Indonesia (DPR RI) plays an important role in a democratic country, functioning as a means of control for the government in office. With its authority to make laws, set budgets, and supervise government administration, the People's Representative Council of the Republic of Indonesia has a strong position. This research was conducted to understand and analyse the public's perception of the DPR RI in its role. This research uses quantitative descriptive methods. Data was collected using questionnaires from respondents in 26 provinces, consisting of 71 cities and regencies in Indonesia from 2019 to 2022. This study discovered that most Indonesian people see a role for the People's Representative Council of the Republic of Indonesia and that they hope that the DPR will continue to work to create legislation and oversee the government. The existence of the People's Representative Council of the Republic of Indonesia is still of interest to the citizens of the Republic of Indonesia. So far, the ministry has only used mass media as a means of communication and political information. In the future, the parliament needs to use social media, as well as institutional websites, including video conferences and live streaming as a means of political communication in the era of digital democracy. To establish the groundwork, communication will not only be one-way but also two-way between parliament and the public, as well as between the public and parliament.

The meaning of Ancol's new logo: semiotic analysis of Charles Sanders Peirce

Sat, 30 Mar 2024 06:32:49 +0700

Abstract In the first half of 2022, Ancol is rebranding by releasing a new logo. This study uses a qualitative descriptive method with Charles Sanders Peirce's Semiotic Analysis, specifically applying Peirce's Second Trichotomy Theory of Triangle Meaning. Data collection techniques through documentation, literature study, and face-to-face and online interviews via Zoom. The results of this study indicate that the meaning of the message that Ancol wants to convey through its new logo from the visualisation displayed is a depiction of the Ancol parent brand, which presents beach tourism as its main tour and various educational, entertainment and recreational tours with underwater themes as Ancol's sub-brand tourism. The use of ocean blue in the logo represents the tourism identity that Ancol's parent brand presents, namely navy blue for Ancol beach tourism. The “Ancol” typography on the new logo is made with the MVB grenadine font which represents Ancol's vision, especially the letters “C” and “O'' which became an integrated unit like Ancol's vision– to evolve into the most expansive and integrated property development company in Southeast Asia.

Media baru: tren berita provokatif ditinjau dari etika komunikasi

Ahmad Sampurna, Farhan Indra, Arya Fandhy — Sat, 30 Mar 2024 06:57:54 +0700

This study aims to analyse and explain the urgency of communication ethics in the new media era (new media). This study uses a descriptive qualitative method with a post -positivist approach, where researchers observe and identify the phenomenon of communication ethics in new media (new media) Instagram on the @lambe_turah account naturally. This research data was obtained from the Instagram account @lambe_turah as a source of primary data, as well as from a literature review as secondary data. This research data was analysed through data reduction process, data presentation, and drawing conclusions. The results of this study indicate, with technological developments that allow the spread of fast and broad news on social media platforms, the need to maintain integrity, honesty, and peace in communication becomes more urgent. Communication ethics plays a major role in guiding media actors to verify information carefully, avoid sensationalism, and reduce the risk of provocation to individuals or groups. In dealing with the complexity of new media, enforcement of integrity, honesty, and peace becomes a crucial foundation in ensuring public trust, promoting social harmony, and preventing unwanted conflict escalation. Although the dominance of sensational and provocative news in user interest, ethical principles remain relevant in ensuring that the message distributed is true, useful, and not detrimental. With an emphasis on the principles of communication ethics, we can use new media as a means to strengthen the values of truth, justice, and wisdom in society, as well as facilitate a deeper understanding of various groups.

Konflik dan wacana media dalam pembangunan gereja di Palembang: analisis jaringan diskursus

Oemar Madri Bafadhal, Erlisa Saraswaty, Adi Inggit Handoko — Sun, 31 Mar 2024 14:45:24 +0700

Religious community relations in Indonesia require much attention as religious identity is frequently used to gain political power. One of the issues that is frequently politicised is the establishment of places of worship. The interrelationships of various groups that unite their power to become a force in legitimising the rejection of the establishment of places of worship must be investigated further. This study employed the Discourse Network Analysis technique to describe the discourse in the news reporting on establishing a church in Palembang. Twenty-five news stories from thirteen Palembang news portals were investigated, analysed using DNA and visualised using Visone. The findings show that various groups are involved, including church-building committees, community organisations, religious organisations, cultural organisations, political parties, and government institutions. The common argument is that the construction of houses of worship must be halted because it does not follow procedures. Political parties are central to this network. This implies that the relevant stakeholders could not keep the conflict out of politics. Meanwhile, the absence of parties who should have been present to maintain tolerance is an important entry point to ensure this does not happen again.

Jenis dan karakteristik konten media sosial instansi pemerintah dan keterikatan pengguna

Sanda Aditiya Arsandi, Riki Andi Saputro, Nyarwi Ahmad — Sun, 31 Mar 2024 15:16:42 +0700

The growing number of social media users has become a momentum for government agencies to optimise their social media accounts. This study aims to analyse types and characteristics of the government agency’s social media contents and users engagement regarding these contents. Extracting the contents posted in the Indonesian Instagram account using the quantitative and thematic content analyses, different test was carried out to determine whether there was a significant difference in user engagement. This article reveals the following findings. Materials posted by DGT’s Instagram consist of not merely the government agencies in Indonesia. They could adopt this model when formulating workable social media content strategies to educate, attract and mobilise social media users to achieve their goals.