Jurnal Ilmiah Administrasi Bisnis dan Inovasi

The Influence of Brand Image and Price on Iinterest to Buy Electric Cars Through Life Styles as Its Intervening Variables in MALANG City Area, EAST JAVA

2024-01-08T14:35:53+07:00

Electric cars powered by batteries have 100% minimal pollutants. Basically, although power plants that produce electricity can emit pollutants, electricity from nuclear, hydro, solar or wind power plants produces less air pollution. The performance benefits of electric cars provide quiet operation and stronger acceleration, as well as requiring less maintenance than internal combustion engines, and reduced energy dependence, as electricity is the source of household energy. The quantitative approach is a method as a solution to solving problems that occur, where the research population is all electric car users in Malang City. The sampling technique used was purposive sampling so that 100 respondents were obtained who would later fill out the research questionnaire. This research is also supported by data collection techniques through literature study and field research to strengthen the research results. Data analysis in this study used descriptive analysis, classical assumption tests and regression tests which were then continued with the Sobel test. Data were processed statistically with the SPSS program. The results show that 38% of lifestyle is influenced by brand image, 52.6% of lifestyle is influenced by price, 44.6% of purchase intention is influenced by brand image, purchase intention is not influenced by price, 62.4% of purchase intention is influenced by brand image through lifestyle, and 12.8% of buying interest is influenced by price through lifestyle.

Pengaruh Knowledge, Psychological Empowerment, dan Work Experience Terhadap Kinerja SDM Pada UMKM Batik Tulis Tanjung Bumi

2024-01-21T11:17:00+07:00

Micro, Small and Medium Enterprises are one of the business groups that can survive the most when the economic crisis hits this country. The development of the number of UMKM units continues to increase, of course it will be able to open up greater job opportunities. However, this small business is still seen as a business with weak performance. To overcome good performance, of course, UMKM businesses require the development of quality human resources. Quality improvement is needed, especially in the field of knowledge, Psychological Empowerment, and work experience in entrepreneurship. This study aims to analyze the effect of knowledge, Psychological Empowerment, and work experience on human resource performance at the UMKM Batik Tulis Tanjung Bumi. In this study, researchers used associative research methods with causal relationships using a quantitative approach. With a population of 40 respondents with sampling using the saturated sampling method. The results of this study indicate that the independent variable contributes to the dependent variable 70.9%. By showing the F test of knowledge, Psychological Empowerment, and work experience variables with the results of F arithmetic > F table, namely 32.668 > 3.25 which explains the positive and significant influence on human resource performance. A t test of the knowledge variable on human resource performance was carried out with the results of t arithmetic > t table that was 2,078 > 2,028 and a prob Psychological Empowerment value of 0.045 < 0.05, the Psychological Empowerment variable on human resource performance with the results of t arithmetic > t table that was 3.784 > 2.028 and a prob Psychological Empowerment value of 0.001 < 0.05, the same thing is also obtained that the work experience variable on human resource performance where the results are 3.226 > 2.028 and a probPsychological Empowerment value of 0.003 < 0.05, this indicates that each independent variable has a positive and significant effect on the dependent variable.

Pengaruh Person-Job Fit dan Person-Organization Fit Terhadap Kinerja Karyawan PT. Sumatraco Langgeng Makmur

2024-01-21T11:15:48+07:00

This research is motivated by facts or phenomena that are happening at this time, namely the fit between personality and work (Person-Job Fit) and the fit between personality and company environment/culture (Person-Organization Fit) which still influence employee performance at PT. Sumatraco Langgeng Prosperous. This study uses a quantitative approach and the type of research used is explanation/relationship. The sample used in this study amounted to 225 respondents. The results of this study using multiple regression methods can be concluded that partially the person-job fit variable has a significant influence on employee performance with a significance value of 0.000 <0.05 and also tcount (5.577) > ttable (1.972). Meanwhile, the person-organization fit variable also has a significant influence on employee performance with a significance value of 0.000 <0.05 and tcount (3.941) > ttable (1.972). Simultaneously the variables person-job fit and person-organization fit have a significant effect on employee performance with a significance value of 0.000 <0.05 and also the value of Fcount (42.088) > Ftable (4.7)

Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian Konsumen pada Bukit Amaish Café dan Resto di Parepare Sulawesi Selatan

2024-01-22T09:37:21+07:00

Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh harga dan lokasi terhadap keputusan pembelian konsumen pada Bukit Amaish Café dan Resto di Parepare Sulawesi Selatan, dari penelitian ini memakai jenis penelitian kausal dengan pendekatan kuantitatif. Responden dari penelitian ini berjumlah sebanyak 41 responden yang merupakan pengunjung Bukit Amaish Café dan Resto. Teknik ini menggunakan sampling incidental dalam menggunakan responden, selanjutnya data dianalisis menggunakan uji instrument, uji asumsi klasik, uji regresi linear berganda dan uji hipotesis. Hasil uji signifikan F menujukkan hasil perhitungan F hitung > F tabel (11,124 > 3,245) dengan diperoleh nilai sig (0,000 < 0,05) maka secara simultan (bersama-sama) variabel independen harga dan lokasi berpengaruh secara signifikan terhadap keputusan pembelian konsumen di Bukit Amaish Café dan Resto. Uji signifikasi parsial harga menjelaskan bahwa nilai t hitung < t tabel (1,293 < 2,024) dengan signifikan 0,204 > 0,05 maka Ho diterima dan Ha ditolak, artinya hipotesis menunjukkan hasil harga tidak berpengaruh terhadap keputusan pembelian. uji signifikasi parsial variabel lokasi diperoleh hasil nilai t hitung = 2.066 yang artinya t hitung > t tabel (2,066 > 2,024) dengan signifikan 0,046 < 0,05 maka Ho ditolak dan Ha diterima, artinya hipotesis diterima karna menunjukkan hasil lokasi berpengaruh secara signifikan terhadap keputusan pembelian di Bukit Amaish Café dan Resto.

Pengaruh Gaya Hidup dan Kualitas Produk terhadap Keputusan Mahasiswa di Kota Malang Membeli Handphone Merek iPhone dengan Brand Image sebagai Variabel Intervening

2024-01-23T16:22:38+07:00

The various smartphone brands that are currently available are a form of information technology development, one of which is the iPhone. Ownership of an iPhone has been considered as one of the hallmarks of a luxurious and trendy lifestyle by Indonesian people, especially among young people and student collage. This study aims to analyze the effect of lifestyle and product quality on purchasing decisions and their effect on Brand Image as an intervening variable for student collage in Malang City. The population in this study were active student collage in Malang City with a sample of 100 students as respondents. The sampling technique used was purposive sampling and the data analysis method used was path analysis with the Sobel test using the SPSS 25 data processing application. The results showed that lifestyle and product quality had a significant effect on Brand Image. In addition, lifestyle, product quality and Brand Image have a significant effect on purchasing decisions. Lifestyle and product quality both have a significant effect on purchasing decisions through Brand Image