Pygmalion and Galatea Effect 'Discipline of 3M Health Protocols in Indonesia'

Abstract

Indonesian government socializes 3M health protocol (washing hands, keeping distance, and wearing face mask) as discipline to build awareness of individuals and society about COVID-19 pandemic. People then are getting aware of what is happening and trying to realize 3M in everyday lifedespite its difficulties to be applied as new adaptations in new normal times. The question is; why are people obedient of 3M discipline? This paper through qualitative method in explorative
perspectives would like to answer that question. Speaking about discipline will always talk about expectations too. By asserting theory of internal and external discipline, Pygmalion and Galatea effects affect culture of people in being obedient to 3M protocol. Pygmalion effect is based on expectation of others while
Galatea one is related to self-expectation that in this case is expectation to realize good health based on 3M protocol. This paper is meant to reveal psychological and cultural effects of discipline of health protocol today. In conclusion, discipline is not just being obedient of something, but there are expectations that move people to realize better lives which could be seen from Pygmalion and Galatea effects.