The Phenomenon of Use of Chatbot Character AI by ARMY-BTS

Abstrak

The phenomenon of artificial characters (Character AI) has experienced development, including the need for interaction between fans and idol figures. Army as a BTS fandom also takes advantage of the availability of AI-made characters for interaction needs. The purpose of this research is to explore how Army interacts with AI characters inspired by BTS and the impact when using the application. The method used is a qualitative descriptive type, by collecting data using a questionnaire. This is of course useful for describing the phenomenon of diversity in fandom behavior towards the idol figures they idolize.
Keywords: Artificial Intelegence, Army Fandom, BTS, Korean Pop