Indications of Predatory Pricing on Tiktok Shop and Its Impact on MSME Actors
DOI:
https://doi.org/10.25139/sng.v13i2.7243Keywords:
MSME; Predatory Pricing; Tiktok ShopAbstract
There are indications of predatory pricing carried out by tiktok shop as an e-commerce. The action is practiced through flash sales, live streaming and discounts that continue to be carried out at any time. This study aims to analyse the indications of predatory pricing on tiktok shop and its impact on MSME players in Sidoardo Regency. The method used in this research is qualitative by conducting literature studies and interviews. The results showed that tiktok shop had a negative impact on MSMEs in Sidoarjo Regency.
References
Aisyah, S., Sumi, R., Purba, S., Kharianti, F., & Siagian, M. (2023). Utilisation of the TikTok Shop Application as a Promotional Media for Hijab Shop MSMEs at MMTC. Nusantara Berbakti, 1.
Andinda Octa, C., Lie, G., & Putra Syailendra Rizqy, M. (2022). Analysis of Predatory Piercing in the Practice of Flas Sale with Live Streaming Features in the TikTok Application. Syntax Literate ; Indonesian Scientific Journal, 7.
Indonesian Internet Service Providers Association. (2023). Internet Penetration & Behaviour Survey 2023.
Central Bureau of Statistics. (2023). eCommerce Statistics.
Devica, S. (2019). Consumer Perceptions of Online Shopping Flash Sale and Its Effect on Purchasing Decisions. Applied Business.
Enjelica, E., Jessica, Chang, J., Filbert, F., Sinambela Aidnilla, F., & Fahlevi, R. (2023). Implementation and Development of Social Media for MSMEs Jhn Shop Batam City. EKOMA.
Faishol, M., Sayidatin Nur, L., Najib Ainun, T., Mukminim Azmi, A., & Sahid Ashilus, M. (2022). Predatory Pricing Practice in the Perspective of Maqashid Syariah. Al-Manhaj, 4.
Febriana, R. (2017). The Impact of Predatory Pricing Activities by Business Actors in the Perspective of Business Competition. Strait, 4.
Hastuti, P., Nurofik, A., Hasibuan, A., Aribowo, H., Faried Ilmi, A., Sudarso, A., Soetijono, I. K., Saputra, H. D., & Simarmata, J. (2020). Entrepreneurship and MSMEs (A. Rikki (ed.)). Yayasan Kita Tulis.
Priyono Bintang, Muhammad Sari Permata, D. (2023). The Impact of Tiktok and Tiktok Shop Applications on MSMEs in Indonesia. Wahana Pendidikan. https://doi.org/https://doi.org/10.5281/zenodo.8315865
Siahaan Nurani Dian, S., Hasibuan, L., Fadilla, A., Aditya, F., Romauli, G., & Pinodana, G. (2023). Analysis of Predator Pricing in Shopee Based on Business Competition Law. Formosa Journal of Science and Technology, 2. https://doi.org/https://doi.org/10.55927/fjst.v2i6.4313
Sugiyono. (2014). Research Methods quantitative, qualitative and R & D. Alfabeta.
Law of the Republic of Indonesia Number 20 Year. (2008). Law of the Republic of Indonesia Number 20 Year 2008. 1.
Virgiawan Dimas, R. (2020). Flash Sale on E-Commerce in the Context of Legislation in Indonesia. Syarif Hidayatullah State Islamic University Jakarta.
Wijaksana, F., & Elsina, R. (2023). Juridical Implications of Flash Sale Strategies by E-Commerce Business Actors. Indonesia Journal of Low and Social-Political Governance.
