ANALYSIS OF THE APPLICATION OF DIGITAL MARKETING AT  THE PRATAMA BINA INSANI HUSADA CLINIC

Deni Wintara; Riyan Hadithya; Riyan Hadithya

doi:10.25139/sng.v14i2.8532

Deni Wintara Universitas Teknologi Digital
Riyan Hadithya Universitas Teknologi Digital
Riyan Hadithya Universitas Teknologi Digital

https://doi.org/10.25139/sng.v14i2.8532

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Keywords: Digital Marketing, Primary Clinic, Social Media Marketing

Abstract

Technological developments bring significant changes in various sectors, including the economy and health, especially private clinics. This study aims to determine the level of digital marketing implementation at Bina Insani Husada Primary Clinic. The main focus of digital marketing in primary clinics is to raise awareness to attract potential patients. This success is measured through five indicators: accessibility, interactivity, entertainment, trust, irritation, and information. This study used a descriptive qualitative method with a purposive sampling technique, involving 110 respondents who were selectively chosen. Data was collected through a questionnaire. The results showed that the level of digital marketing implementation at Bina Insani Husada Primary Clinic reached a score of 4,25 which is included in the outstanding category.

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