Media konvensional vs media daring: Belajar dari kasus acara Tonight Show – NET TV

  • Zulaikha Universitas dr Soetomo
Abstract views: 788 , PDF downloads: 2479


The world in one hand, now is no longer just an advertising tagline. It really has become a reality, when the gadget in our hands is able to present all the information needs of the entire world. Not just information, various entertainment can also be found in gadgets. From movies, music, drama series, talk shows, comedy, and various shows owned by influencers or YouTubers that are entertainment. And special, the audience in gadgets only watch the shows they like. There's no way they would waste their quota to watch a program they don't like. The question is, did television audiences still have an audience in such an era? As we all know, television viewers cannot just watch what they like, because in the program they are watching, it is likely that other programs that they dislike (such as advertisements) are tucked away. This paper tries to reveal, is it true that online media can replace conventional media? Or is it true that conventional media has been abandoned by the audience? The results of this study revealed that not all viewers left conventional media. Similarly, not all programs can be enjoyed online.


Keywords: Conventional Media; Online Media; The audience.



Afifi, S. (2010). Tayangan Bermasalah Dalam Program Acara Televisi Di Indonesia. Jurnal Ilmu Komunikasi UPNYK.

Chamelemon. (2017). AC Nielsen dan Rating Televisi Indonesia.

Cunningham, S., & Craig, D. (2016). Online entertainment: A new wave of media globalization? International Journal of Communication.

Hassanpour, N. (2011). Media Disruption Exacerbates Revolutionary Unrest : Evidence from Mubarak ’ s Natural Experiment. Media.

Holmes, D. (2005). Communication theory: Media, technology and society. Sage.

Kasali, R. (2019). Disruption. Gramedia.

Kozinets, R. (2016). Netnography. In The Blackwell Encyclopedia of Sociology. (2016). NET. dan Rating Televisi. (2020). Ini Talkshow dan Tonight Show Pamitan, Netizen Sedih.

Nailufar, N. N. (2019). Siapa Masih Menonton Televisi? Angkat Tangan!

Nasrullah, R. (2018). Khalayak Media Identitas, Ideologi Dan Perilaku Pada Era Digital. Simbiosa Rekatama Media.

Nimrod, G. (2017). Older audiences in the digital media environment. Information, Communication & Society, 20(2), 233–249.

Nurfikria, I., & Tawulo, M. A. (2018). Komodifikasi Konflik Dalam Tayangan Televisi (Kajian terhadap Program Acara Pagi-Pagi Pasti Happy di Trans TV). Jurnal Riset Komunikasi.

Rachman, R. F. (2017). Menelaah riuh budaya masyarakat di dunia maya. Jurnal Studi Komunikasi, 1(2), 206–222.

Saidah, M., & Rusfian, E. Z. (2020). Hoax management of presidential staff office: An example of government public relations strategies. Jurnal Studi Komunikasi, 4(1), 32.

Sapolsky, B. S., Shafer, D. M., & Kaye, B. K. (2011). Rating offensive words in three television program contexts. Mass Communication and Society.

Susilo, D. (2017). Facing the Indonesian Media Conglomeration: Action of Preservation on Political Interest. Jurnal Kajian Media.

Susilo, D., Prabowo, T. L., & Putranto, T. D. (2019). Communicating Secure Based Feeling: Content Analysis on Indonesian Police Official Account. International Journal of Engineering and Advanced Technology, 8(6), 2541–2543.

Susilo, D., Putranto, T. D., Neu, M. T. L. M., & Navarro, C. J. S. (2020). NAGEKEO WOMEN’S CULTURAL STRUGGLE AS A FLORES SUB-CULTURE AGAINST THE FLOW OF CIVILIZATION’S PROGRESS. Bricolage : Jurnal Magister Ilmu Komunikasi, 6(01), 001.

Tuela, M., & Susilo, D. (2017). Hyperreality: Pemaknaan dalam Penggunaan Game Pokemon Go. Jurnal Kajian Media.

Walsh, D. A., & Gentile, D. A. (2001). A validity test of movie, television, and video-game ratings. Pediatrics.